predictions
Forrester’s predictions help business leaders see what’s coming and what’s most critical for business success. Read on to explore market-defining trends in emerging technology, consumer behavior, B2B sales, customer experience, and much more.
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Voorspellingen voor 2022: banken gaan flink in innovatie investeren
To compete and survive in an increasingly unpredictable, post-pandemic world, banks will invest heavily in technology, talent, and sustainability in the coming year.
Webinar
Predictions 2022 For B2B Marketing Leaders
B2B marketers have a unique opportunity to turn disruption into opportunity. Join us and discover the five trends that will drive B2B marketing in 2022.
Podcast
Predictions 2022: The Future Of Work Has Arrived. Now What?
The future of work became unexpectedly real during the pandemic. Find out how work will evolve in 2022, as VPs James McQuivey and J. P. Gownder dig into our 2022 predictions for the future of work.
Webinar
Predictions 2022 For Technology Leaders
Hear how AI, cloud, automation, and edge computing will create tech alchemy in 2022
Podcast
Predictions 2022: Are Digital And Trust On A Collision Course?
How will the digital acceleration of 2021 impact trust patterns in 2022? Principal Analyst Enza Iannopollo provides an inside look at our 2022 digital trust predictions.
Webinar
Predictions 2022 For CX Leaders
Discover the five trends that will define the playing field for CX in 2022.
Podcast
Predictions 2022: B2B Marketing’s Now-Or-Never Moment
B2B marketing could be on the cusp of a momentous shift — if marketing leaders step up to the opportunity. VP and Principal Analyst Lori Wizdo and VP and Research Director Caroline Robertson explain what that requires as they discuss Forrester’s 2022 B2B marketing predictions.
Predictions 2022 Live
Chart a bold path to success in 2022. Hear our predictions for the year ahead.
Podcast
Predictions 2022: APAC Accelerates Into Its Digital Future
In the coming year, the Asia Pacific region will take decisive steps toward becoming a digital society. What does that entail, and what else is in store for businesses and consumers? VP and Research Director Michael Barnes discusses Forrester’s APAC predictions on this week’s What It Means.
Podcast
Predictions 2022: Values Come Front And Center For European Companies
Values-based consumers will drive major changes in the European economy in the coming year. Find out how as VP and Group Research Director Laura Koetzle discusses our 2022 European predictions.
Podcast
Predictions 2022: B2C CMOs Need To Adapt Or Get Sidelined
In 2022, B2C CMOs will either expand their remit and shine brighter than ever … or find themselves sidelined. The difference lies in whether a CMO can upskill and handle marketing’s new responsibilities or not, according to VP and Research Director Mike Proulx.
European Predictions 2022
Visit our resource hub to discover the key trends impacting European businesses in 2022.
Blog
Predictions 2022: Software Development Adapts To A New Normal
New expectations call for new processes and tools. Learn how software development will adapt to the new normal in 2022.
Podcast
Predictions 2022: Human Creativity Will Power Technology
Will technical debt get worse in 2022? How about shadow IT? Or the war for tech talent? Find out when VP and Senior Research Director Matt Guarini discusses our 2022 predictions for technology leaders — including one prediction that didn’t make the list.
Webinar
European Predictions 2022: Technology
Join our expert technology analysts as they explore the key trends that will impact the technology and security & risk functions in 2022 and beyond.
Webinar
European Predictions 2022: B2C Marketing Trends
Join our expert analysts to learn more about what key predictions will impact the B2C marketing function in 2022 and what this means for you and your business.
See the future and gain a competitive advantage for 2022
Discover 12 trends our research reveals will matter most this year. Download our Predictions 2022 Guide.
Webinar
European Predictions 2022: Customer Experience
In 2022, brands will look to their CX teams to help them navigate their way through the pandemic by adjusting to a “new normal”. Join this free webinar to learn more.
Podcast
Predictions 2022: How CX Can Shine In A Year Of Shortages
“Shortage” will be the name of the game in 2022. CX leaders will have to help their organizations contend with out-of-stock products, understaffing, and unhappy customers. Senior Analyst Judy Weader and Researcher Sam Karpinski explain how CX leaders can shine during a difficult year.
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