predictions
Forrester’s predictions help business leaders see what’s coming and what’s most critical for business success. Read on to explore market-defining trends in emerging technology, consumer behavior, B2B sales, customer experience, and much more.
Insights
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Predictions 2023: Evolving Risks And Recession Fears Will Redefine Insurer Strategies
The global insurance industry will face a challenging market in 2023, with policy lapses, lower IT spending, and insurtech turbulence.
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Predictions 2023: Amid Market Turbulence, Professional Guidance Comes Back Into Vogue
Wealth management firms with both digitally savvy financial advisors and digital financial advice will be best suited to win over skittish investors and convert them into profitable, long-term customers.
Turn 2023 Predictions Into Bold Action
Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.
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Predictions 2023: Citizen Development And The Metaverse Stir Up Software Development
The year ahead will be a tumultuous one for software developers. Read Forrester’s top three predictions for software development in 2023.
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Predictions 2023: Retail Health, Decentralized Trials, And Wellness Are On The Front Lines
To keep pace with sweeping changes, healthcare organizations must invest in transformation and their workforce talent, or risk their market foothold.
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Predictions 2023: Public Sector Hesitancy Hinders Crisis Preparedness
As governments gradually return to pre-pandemic ways of operating, they must gird themselves for an uncertain future.
Tackle 2023 With Bold Action & Clear Focus
Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.
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Predictions 2023: Tech Teams Set Sights On Communication Coordination To Inform Insights Initiatives
Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run.
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Predictions 2023: Economic Uncertainty And Climate Shifts Will Shape Edge, IoT, And Networking
From the city to the farm, market forces will have a dramatic impact on edge, IoT, and networking. Learn more in our 2023 predictions.
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Predictions 2023: Smart Manufacturing
The coming year will see manufacturers double down on existing technology initiatives to weather uncertainty and set themselves up for success.
See Why 2023 Fortune Favors The Bold And Focused
Explore our 2023 Predictions to see where strategies are shifting – and where opportunities for bold moves exist.
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Predictions 2023: Banks Will Batten Down The Hatches But Prepare For The Upturn
Inflation, rising interest rates, and the war in Ukraine are creating a challenging landscape for the banking sector, yet wise firms will invest with the long term in mind.
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European Predictions 2023: Environmental Sustainability
Businesses recognise that sustainability is a strategic imperative, and that’s particularly true in Europe. In the year ahead, firms must act with transparency and integrity to avoid financial pitfalls and consumer mistrust.
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Predictions 2023: Security Pros Face Greater Internal Risks
On top of the usual challenges, in 2023, security pros will see more risk coming from internal forces, such as enabling anywhere work and the future of the office. Learn more in our 2023 predictions.
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European Predictions 2023: Insurance
Insurance firms in Europe will face considerable headwinds in the coming year. Read our predictions for how they will handle them.
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European Predictions 2023: Privacy & Security
In 2023, the risk function will rise at European organisations, but one major firm will lose employee trust through misuse of tech. Find out more in our 2023 cybersecurity predictions.
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Predictions 2023: Agency Culture — Both Superpower And Achilles’ Heel — Is About To Change
Marketing agencies’ infamous environment – both vibrant and toxic – is decisively undergoing a cultural makeover in how workers work.
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Predictions 2023: Facing Economic Headwinds, The Media Industry Will Consolidate
CMOs will face mounting pressure to demonstrate ROI, pushing media companies to innovate and consolidate in order to protect their share. Read our media predictions for 2023.
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