predictions
Forrester’s predictions help business leaders see what’s coming and what’s most critical for business success. Read on to explore market-defining trends in emerging technology, consumer behavior, B2B sales, customer experience, and much more.
Insights
Blog
Were Our Predictions For 2023 Correct?
We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.
Blog
Reconfiguring Reporting Lines Is No Quick Fix: Insights From Our B2B Marketing Predictions Webinar
Our recent B2B marketing Predictions webinar explored how some organizations will try to strengthen marketing-sales alignment. Learn how that could fall short — and what the better alternatives are.
Align B2B Marketing With our 2023 Predictions
Attend our live webinar on the two top B2B marketing predictions impacting your marketing organization and structure.
Blog
Transformation Ahead For Channel Marketers: Insights From Our B2B Marketing Predictions Webinar
Channel organizations are at a pivotal moment. As partner networks have grown more complex, a more holistic, ecosystem-oriented approach is needed.
Blog
You Asked, We Answered: Questions From Our 2023 CX Predictions Webinar
We were thrilled with the response to our 2023 CX Predictions webinar. Here, we answer audience questions on common CX topics.
Blog
CX Leaders, Prove Us Wrong: Defy 2023’s Troubling Trends
We were thrilled with the response to our 2023 CX Predictions webinar. Here, we answer audience questions on common CX topics.
Podcast
Tech Trends To Watch In 2023
Hear Forrester’s technology analysts share their 2023 predictions for AI, cloud, automation, edge/IoT, and software development.
Podcast
2023 European Predictions: Energy And Economic Woes Fuel Citizens’ Distrust
The war in Ukraine, exorbitant energy prices, and economic turbulence will have a profound impact on Europeans’ attitudes and choices in the months ahead. Principal Analysts Enza Iannopollo and Dan Bieler break down Forrester’s 2023 predictions for Europe and the UK this week on What It Means.
Webinar
Predictions 2023 For Technology Leaders
Watch this webinar to learn how to position your technology organization for 2023 success.
Webinar
Predictions 2023 For The Public Sector
Join us for a webinar to position your agency’s workforce and data for 2023 change.
Webinar
Predictions 2023 For CX Leaders
Gather insight on ways to embrace customer obsession and pursue CX innovation that drives business results with designs and actions your customers will love.
Webinar
Predictions 2023 For B2B Marketing Leaders
Learn how to align your B2B organization for 2023 resiliency.
Podcast
Slow Economy, Tight Talent Market? How To Navigate The 2023 Paradox
The current economic downturn is unlike others that have preceded it. Instead of becoming more abundant, talent will continue to be constrained. What should companies do — and what should they avoid doing — to navigate these unique challenges? Vice President, Principal Analyst Katy Tynan and Principal Analyst Betsy Summers explain as they break down Forrester’s 2023 future-of-work predictions.
Blog
India B2B Marketing Predictions 2023
Inflation woes, supply chain disruptions, economic headwinds, and an impeding slowdown cloud the visibility of what lies ahead. How do you brace for this economic upheaval? Delayed or inadequately thought-through decisions can have adverse impact on your business. Forrester has identified five key predictions for 2023, and this blog highlights three of them for India B2B marketing leaders.
Podcast
As Global Economic Woes Spread, Asia Pacific Charts Its Own Path
In 2023, the economic fears that have plagued much of the rest of the world will dampen prospects for the APAC region. How will governments and business respond, and what should firms do to come out ahead? On this week’s What It Means episode, Vice Presidents and Research Directors Ashutosh Sharma and Michael Barnes discuss Forrester’s 2023 predictions for the APAC region.
Podcast
Unpacking Forrester’s 2023 Tech Leader Predictions
An unpredictable economy will spur some unexpected changes in the technology space in 2023. Stay one step ahead of them as VP, Senior Research Director Matt Guarini reviews our 2023 predictions for tech leaders.
Podcast
How A Sharper Customer Focus Will Fuel B2B Growth In 2023
As inflation woes, market turbulence, and supply chain disruptions cloud the 2023 landscape, B2B organizations will look to their existing customers to forge a more predictable path to growth. On this week’s What It Means, VP, Principal Analyst Ross Graber discusses this and other 2023 predictions for B2B marketing and sales leaders.
Blog
Predictions 2023: Evolving Risks And Recession Fears Will Redefine Insurer Strategies
The global insurance industry will face a challenging market in 2023, with policy lapses, lower IT spending, and insurtech turbulence.
Blog
Predictions 2023: Amid Market Turbulence, Professional Guidance Comes Back Into Vogue
Wealth management firms with both digitally savvy financial advisors and digital financial advice will be best suited to win over skittish investors and convert them into profitable, long-term customers.
Blog
Predictions 2023: Citizen Development And The Metaverse Stir Up Software Development
The year ahead will be a tumultuous one for software developers. Read Forrester’s top three predictions for software development in 2023.
More posts