Forrester’s predictions help business leaders see what’s coming and what’s most critical for business success. Read on to explore market-defining trends in emerging technology, consumer behavior, B2B sales, customer experience, and much more.



Predictions 2024: The Global Public Sector Addresses Seismic Political And Technology Changes

Sam Higgins November 9, 2023
Managing imminent challenges at home and abroad will require continued bold action from government leaders.

Predictions 2024: Healthcare Organizations Will Get Ahead By Forging New Paths

Shannon Germain November 8, 2023
Healthcare in 2024 will be a dynamic space, with tech innovations and nontraditional thinking stepping up to address myriad health needs. Learn more.


Don’t Miss Our Live 2024 Predictions Deep Dive

Join us on January 18 to hear from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.


Scoring Our 2023 Sustainability Predictions: How Did We Do?

Abhijit Sunil November 8, 2023
Forrester reviews its 2023 sustainability predictions by scoring each individual prediction in depth. This year, one of our five predictions received an A score, three received a B score, and one received a C score. Considering several unanticipated economic challenges across industries, these scores indicate continued progress and opportunities in the green market revolution.

Predictions 2024: The Heat Is On For The Green Market

Abhijit Sunil November 6, 2023
From wildfires to floods to heat waves, 2023 has been marked by climate chaos. Learn what businesses can expect in 2024 with Forrester’s environmental sustainability predictions.

Predictions 2024: Global Turmoil And Technologies, Both New And Mundane, Will Make Their Mark On Wealth Management

Vijay Raghavan November 2, 2023
The wealth management industry will once again see the rise of new and old forces that will confuse, help, and hinder investors. Savvy, forward-thinking managers will detect clear signals amid the noise.

Predictions 2024: Insurers Will Seek Stability In The Face Of Uncertainty

Ellen Carney November 2, 2023
Climate change and geopolitical turmoil will help shape a rocky landscape for insurers heading into the new year. Explore a few of our predictions.

Predictions 2024: Banks Face A Boring, Yet Dangerous, Year Ahead

Peter Wannemacher November 1, 2023
The year ahead may be relatively uneventful for the banking industry — but don’t count it out. Here are a few of the key trends to look out for.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.


Predictions 2024: The Winners Will Be Those Who Weave Value Around Payments

Jacob Morgan November 1, 2023
The payments players who will make a difference in the coming year will be those who realize that it’s not what you do but how you do it.

Predictions 2024: Security And Risk Pros Will Apply Guardrails Beyond Regulatory Mandates

Alla Valente October 31, 2023
In 2024, as more organizations launch new genAI initiatives, they will need to balance fast innovation with governance and accountability. Learn more in our 2024 predictions for cybersecurity, risk, and privacy.

Predictions 2024: With The Right Preparation, Your Organization Can Win Trust While Others Lose It

Stephanie Balaouras October 31, 2023
A focus on fundamentals such as empathy, dependability, and accountability will equip companies to weather a tumultuous year ahead.

Predictions 2024: Big Media Gets Its Mojo Back

Kelsey Chickering October 31, 2023
Big media gets its mojo back in 2024. Check out this preview of Predictions 2024: Media And Advertising and discover the trends that will define the year ahead.

Predictions 2024: The AI Era Accelerates Agencies From Services To Solutions

Jay Pattisall October 31, 2023
Agencies will take full advantage of AI in 2024 and build custom “brand language models.” But fear of mismanagement will read to an increase in reviews. Learn more about what will shape the agency world in 2024.

Predictions 2024: Software Development Adapts To TuringBots, Ajar Source, And Backstage

Chris Gardner October 30, 2023
In 2024, software developers will have to adapt to the rise of TuringBots, ajar source, and Backstage in the development cycle. Learn more in our 2024 predictions for software development.

Predictions 2024: Technology Infrastructure Addresses A Tumultuous Environment

Michele Pelino October 30, 2023
Dynamic changes are occurring in the technology infrastructure landscape, impacting the data center, remote work, edge environments, and connectivity. Learn more in our 2024 technology infrastructure predictions.

Predictions 2024: A Lethargic Enterprise Software Market Goes Cutting-Edge

Linda Ivy-Rosser October 30, 2023
In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal. Learn more in Forrester’s 2024 enterprise software predictions.

Predictions 2024: AI Will Boost Big Cloud Players — But Threaten Them, Too

Lee Sustar October 30, 2023
The disruptive forces of AI will shake up the cloud market in 2024. Learn more in our 2024 cloud computing predictions.

Predictions 2024: Automation Influenced By LLMs, Regulators, And Enterprise App Vendors

Craig Le Clair October 26, 2023
In 2024, firms will surge ahead with automation initiatives, fueled by new AI enthusiasm. Learn more in our 2024 automation predictions.

Predictions 2024: Generative AI Transitions From Hype To Intent

Michele Goetz October 26, 2023
Will generative AI live up to the hype in 2024? The short answer is yes. Learn more in our 2024 predictions for artificial intelligence.

Predictions 2024: Data And Analytics Set The Stage For Generative AI

Zeid Khater October 26, 2023
The future success of generative AI relies on leveraging quality data effectively. Learn more in our 2024 data and analytics predictions.

Predictions 2024: An EX Recession And An AI Revolution Reshape The Future Of Work

J.P. Gownder October 26, 2023

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