technology-driven innovation

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Predictions 2026: AI Agents, Changing Business Models, And Workplace Culture Impact Enterprise Software

Linda Ivy-Rosser 18 hours ago
In 2026, enterprise applications will move beyond the traditional role of enabling employees with digital tools to accommodating a digital workforce of AI agents. Tech leaders will be forced to decide how far to go in digitizing business processes and orchestrating workflows independent of human workers.
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From Developers To Services: The Impact Of Atlassian’s Latest AI Innovations

Julie Mohr October 28, 2025
Discover the latest AI breakthroughs and announcements from Atlassian in this review of its recent Team '25 Europe event.
Blog

LocWorld54 Shows Why Localization Can Be The Next Strategic Powerhouse — And What’s Holding It Back

Kathleen Pierce October 28, 2025
For decades, B2B companies have viewed localization as an operational necessity to translate words, keep websites up to date, and support global product launches. That outdated view doesn’t hold up anymore. Businesses today need to evolve localization in the age of AI. Find out how in this review of the recent LocWorld54 conference.
Blog

The Hard Truths: Tech Leadership Lessons From The Trenches

Mark Moccia October 20, 2025
Welcome to the tech leader practitioner series! This new blog series will bring you insights from the professionals here at Forrester who have enjoyed careers in roles like yours or spend their days helping tech leaders tackle their thorniest challenges. Here, we will share our lessons learned through countless failures (some of them epic) and […]
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Forrester’s 2025 Technology Strategy Impact Award Winner And Finalists For North America

Devin Dickerson October 20, 2025
Congratulations to the United States Department of the Navy, this year’s winner of the Technology Strategy Impact Award for North America. Learn more about their winning strategy as well those of finalists CBRE and Verizon.
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From Insight To Impact: Why Value Stream Planning Demands Strong Governance

Margo Visitacion October 14, 2025
Despite increasing pressure to deliver business value, many technology organizations still struggle to connect strategic intent with execution. Learn how value stream planning can provide the structure to evaluate which initiatives deliver the most value the fastest.
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Forrester’s 2025 Technology Strategy Impact Award Winner And Runners-Up For EMEA

Dario Maisto September 24, 2025
Forrester is proud to announce mBank as the winner of the 2025 Technology Strategy Impact Award for EMEA, with TBC Bank and Philip Morris International as runners-up.

2026 Predictions: Blind Spots That Could Derail APAC Leaders

What if your biggest risk in 2026 is the one you haven’t seen yet? Join Forrester live on Nov. 27 to uncover the 2026 predictions APAC tech and security leaders must act on to ensure trust, value, and resilience.

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Today’s Leaders Must Heed AI Advice For Future Disruptors

Brendan Witcher September 18, 2025
Startup founders, investors, technologists, and operators are all working frantically to get an early jump onto the AI train. Find out why and get more of the key takeaways from the recent Startup Boston Week event.
Blog

Solving Tech Debt With AI + Graph

Charles Betz September 10, 2025
Is this the end of the configuration management database? Learn the value of AI and the IT knowledge graph as a solution to the biggest tech challenges, including technical debt.
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Is Your IT Organization A Ponzi Scheme?

Charles Betz September 2, 2025
Is your IT organization funding yesterday’s technology shortcuts with today’s headcount? Learn how to identify technical debt “doom loops” that keep organizations trapped and how to break the cycle in this preview of our upcoming Technology & Innovation Summits.
Blog

Commercial Software Spend Will Reach $1.7 Trillion By 2029 And See Double-Digit Growth

Michael O'Grady August 18, 2025
As the global economy braces for slower trade growth and geopolitical tensions, the software industry continues to defy economic headwinds with robust expansion. Software infrastructure is set to grow 13.4% through 2029 while application software grows at a more subdued 9.5%. Learn more in our newly released commercial software forecast.
Blog

GenAI Offers The Digital Employee Experience Opportunity Of A Lifetime

David Johnson August 4, 2025
Demand for new AI-driven capabilities is surging, creating unique problems for technology leaders. Find out how an AI-enabled digital employee experience strategy can help in this preview of Forrester’s upcoming Technology & Innovation Summit North America.
Blog

New Research: Top Emerging Technologies In Healthcare

Shannon Germain Farraher August 4, 2025
Healthcare organizations face constant pressure to improve clinical outcomes and workforce retention amid budget constraints and market volatility. Our new research aims to help them prioritize the technologies that will have the most impact today.
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Forrester’s 2025 Technology Strategy Impact Award Winners And Runner-Up For APAC

Frederic Giron August 3, 2025
Congratulations to FWD Group and YCH Group, our winners this year, and to AIA Group, our runner-up. Learn more about the technology strategies each of these firms developed and how they executed them with precision and agility.
Blog

Understanding Metric Maps: Measure What Matters For Adaptive, Resilient Operations

Julie Mohr July 29, 2025
In today’s complex IT landscape, traditional performance metrics often fall short. This blog explores the importance of metric maps in driving adaptive and resilient operations. By aligning metrics with strategic goals, organizations can foster continuous improvement and enhance employee engagement. Discover how to effectively diagnose service issues and implement meaningful performance models.
Blog

Volatility Now, Serenity Later?

Mark Moccia July 28, 2025
In the past, volatility for CIOs came in waves: an economic downturn here, a security breach there, a digital transformation sprint every few years. But 2025 has been an entirely different animal – year of "too much, too fast." Find out how a panel at the upcoming Technology & Innovation Summit in Austin can help master the mayhem and adapt your technology strategy.
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Master Tech Mayhem: Why Technology Leaders Can’t Miss Forrester’s 2025 Technology & Innovation Summit North America

Stephanie Balaouras July 23, 2025
Technology leaders need to get comfortable navigating relentless technology disruption, making bold decisions in the face of uncertainty, and building organizations that are ready to thrive no matter what comes at them. Learn how our upcoming Technology & Innovation Summit North America can help.

2026 Predictions: What Tech And Security Leaders Must Know

Our 2026 tech and security predictions are out — now it’s time to go deeper. Join Forrester’s analysts to uncover what you must do to lead with trust and value.

Blog

The AI-Centric Service Desk: A Blueprint For Modern IT Operations

Julie Mohr July 22, 2025
As digital transformation accelerates, traditional IT service desks must evolve. This blog explores the AI-centric service desk model, emphasizing automation and personalized support to enhance the digital employee experience. Learn how embracing an AI-first approach can transform IT operations into strategic enablers of productivity and resilience.
Blog

Is AI Coming For Your Team Next? How AI Hype Is Becoming The Hot Layoff Excuse

Rani Salehi July 17, 2025
AI is giving executives the perfect justification for workforce reductions that they’ve been planning all along. Yet many business leaders don't believe that AI is a replacement for employees, our survey data shows. For organizations and workers to survive this shift, the strategy isn’t about fighting AI — it’s about documenting real value, tracking revenue contributions, and building data-driven cases that prove that human judgment, creativity, and relationship management remain irreplaceable.
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Demystifying Artificial General Intelligence

Bernhard Schaffrik July 9, 2025
Many technology leaders are either dismissing artificial general intelligence as a distant fantasy or reacting to it with unnecessary alarm. There is, however, a more balanced and practical path forward. Learn more in this preview of our upcoming Technology & Innovation Summit EMEA.
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