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Saying Goodbye To MQLs: How Does Marketing’s Life Change?
There are five key ways that marketing’s role changes when making the shift to buying groups and opportunities. Find out what they are in this week’s Saying Goodbye to MQLs blog.
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GenAI Will Shatter And Reconstruct Every Company And Industry
How will generative AI reconstruct companies, industries, countries, and roles? Our analysts try to answer one of the biggest questions in business today.
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Retailers: It’s Not Too Late To Improve Your UX This Holiday Season
Follow our advice to find and fix problems and create better experiences for your customers.
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Use Biden’s Executive Order To Jump-Start Your Responsible AI Practice
Whether your organization is preparing for impending regulation or trying to bridge the AI trust gap with customers and employees, the executive order can help you prioritize your efforts. Here are four responsible AI practices to begin implementing now.
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Consumers, COP28, And The Green Market Revolution
With the UN Climate Change Conference (COP28) happening in Dubai, learn why Forrester believes firms can no longer ignore the Green Market Revolution.
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Orbiting Back On A Year Of Generative AI As We Slingshot Ourselves Into The Future
A year after the release of ChatGPT, we take a look back at where it all started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.
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In 2024, B2C CMOs Want The Most Help With These Five Areas
Learn what our recent survey of marketing heads revealed.
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The State Of B2B Marketing Measurement In 2023: Five Key Observations
When it comes to insight-driven decision-making, too many B2B organizations are simply falling short. Forrester survey data points to opportunities for improvement.
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OpenAI Has Five Possible Paths To Monetization
For OpenAI to further scale its grand ambitions, it will need to evaluate five routes to monetization. We rank them from most to least likely.
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Tech Leaders: Drive Toward Successful Business Outcomes In 2024
Discover the three distinct ways that leading CIOs are driving their firm’s growth agenda (and how they’re using generative AI).
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Welcome To The Chip Wars, Microsoft
The move erodes lucrative business for the current main players. We break down what it means for tech buyers.
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To Build A GenAI-Powered Business App, You Need More Than An LLM
A simplistic genAI approach won’t scale, won’t be cost-effective, won’t fully protect you, and won’t put all your proprietary knowledge to work. Learn about a new genAI application architecture called layers, gates, pipes, and loops.
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The G7 AI Guidelines: Long On Good Intentions, Short On Detail And Substance
Last week was a busy one for AI policymakers — but it’s too early to say whether it's moved the AI policy needle sufficiently.
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Predictions 2024: Healthcare Organizations Will Get Ahead By Forging New Paths
Healthcare in 2024 will be a dynamic space, with tech innovations and nontraditional thinking stepping up to address myriad health needs. Learn more.
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Predictions 2024: The Heat Is On For The Green Market
From wildfires to floods to heat waves, 2023 has been marked by climate chaos. Learn what businesses can expect in 2024 with Forrester’s environmental sustainability predictions.
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Biden’s Executive Order On AI Is Broad In Scope And Laser-Focused On Spurring Innovation Without Undue Risk
The new executive order calls for a “societywide effort” from government, the private sector, academia, and civil society to address eight AI priorities.
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Predictions 2024: Banks Face A Boring, Yet Dangerous, Year Ahead
The year ahead may be relatively uneventful for the banking industry — but don’t count it out. Here are a few of the key trends to look out for.
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Predictions 2024: The Winners Will Be Those Who Weave Value Around Payments
The payments players who will make a difference in the coming year will be those who realize that it’s not what you do but how you do it.
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Prévisions 2024 : Le Green Market entre dans une phase brûlante
Des feux de forêt aux inondations en passant par les vagues de chaleur, 2023 a été marquée par le chaos climatique. Découvrez ce à quoi les entreprises peuvent s’attendre en 2024 grâce aux prévisions de Forrester en matière de durabilité environnementale.
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Predictions 2024: Security And Risk Pros Will Apply Guardrails Beyond Regulatory Mandates
In 2024, as more organizations launch new genAI initiatives, they will need to balance fast innovation with governance and accountability. Learn more in our 2024 predictions for cybersecurity, risk, and privacy.