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Introducing Forrester’s Interactive Wave Experience

Stephen Powers June 18, 2024
Forrester has launched an updated experience for the Forrester Wave™. Read this blog to learn about the new upgrades that allow users to easily customize and compare vendors included in Wave evaluations.
Blog

Adapt Or Die: Banks Face An Extinction Event

Huard Smith June 17, 2024
Legacy, monolithic banking systems are inflexible, siloed, and product-centric; closed, batch-based, unintelligent, and security-challenged. This puts them in existential danger.
Blog

Rage Against The Machine: Confront The Agency AI Fear Factor With Workforce Literacy

Jay Pattisall June 14, 2024
The failure to rise to the AI moment puts the future of the agency industry and a decade of agencies’ business change at risk. Learn what it takes to help employees gain the skills and confidence to master AI so that fear of AI doesn’t master them.
Blog

Apple’s New Intelligence Is Here

Dipanjan Chatterjee June 11, 2024
Apple, famously reticent about AI, broke its silence at its 2024 Worldwide Developers Conference (WWDC) and Forrester was there. Learn more about Apple Intelligence and find out what we gathered from the grand reveal.
Blog

Forrester’s AI Webinar Series: Navigate The Choppy And Exciting Waters Of Enterprise AI

Sudha Maheshwari June 7, 2024
AI is having — and will continue to have — a profound impact on how data scientists, software engineers, and other job functions perform their roles. Get tips on how to define, build, and implement your enterprise AI strategy with the help of Forrester's AI Advantage client webinar series.
Blog

Unleash The Power Of Tech: Technology & Innovation Summit North America

Matthew Guarini June 6, 2024
Technology and data leaders are at a pivotal moment, being pressed to chart a path that capitalizes on new and emerging technology to drive meaningful business results. Learn how Forrester’s annual Technology & Innovation Summit North America can help you get there.
Blog

Apple Is About To Cross Its AI Rubicon

Dipanjan Chatterjee June 5, 2024
Apple’s early reticence toward AI was entirely on brand. But that all changes on June 10 at its Worldwide Developers Conference (WWDC), the perfect occasion for Apple AI’s coming-out party. Learn how Apple will change its tune in this post.
Blog

Embrace Reinvention To Drive Growth: Five Key Takeaways From Forrester’s B2B Summit North America 2024

Srividya Sridharan June 4, 2024
Last month’s event set the stage for navigating the frenetic pace of change in B2B and capitalizing on growth opportunities. Read our top five takeaways.
Blog

Self-Service Buying Is A Wake-Up Call For B2B Sales

Rick Bradberry June 3, 2024
Nearly two-thirds of B2B sales leaders told us that digital buying behaviors would have a significant impact on their organization in the next two years. Yet only 37% said digitizing the buyer’s journey is a top priority. It’s time to get serious about self-service.
Video

AI Fluency Is The CMO’s Next Big Superpower

Mike Proulx June 3, 2024

Blog

ABM Won, But It’s Not Done Changing The Game

Nora Conklin May 30, 2024
The future of ABM is not scale — it’s profitable growth. Learn what B2B organizations will need to do for continued ABM success.
Blog

Cloud Detection And Response Tools Do Not Exist

Allie Mellen May 28, 2024
Cloud detection and response is not a market category — it is a feature of existing cloud tools. Get a formal definition and more in this post previewing a new report.
Blog

The Future Is Now: TuringBots Will Collapse The Software Development Lifecycle Silos

Diego Lo Giudice May 28, 2024
The vision of an invisible and real-time SDLC facilitated by TuringBots is not a distant dream but an impending reality. Find out why TuringBots will become an indispensable ally, ensuring that developers can keep pace with the rapid rate of technological change.
Blog

GenAI Just Got A Little Less Opaque

Brandon Purcell May 22, 2024
Learn why a new paper from AI startup Anthropic brings up a broader conversation about the value of AI explainability.
Blog

Could It Be You? Share Your Success Story For Our B2B Summit EMEA Awards

Simon Daniels May 20, 2024
EMEA B2B companies with success stories in cross-functional alignment or best-practice program implementations within a single function should learn more about Forrester’s B2B Summit EMEA Awards and prepare a submission.
Blog

Navigating The Regulatory Maze: Enhancing Customer Experience In Finance And Healthcare

Arielle Trzcinski May 20, 2024
No regulation was designed to ruin the customer experience, yet poor experiences in regulated industries abound. At CX Summit North America, we'll explore how leading organizations are navigating these challenges.
Blog

IBM Surrenders SIEM While PANW Tries To Gain Ground On Tech Titans

Allie Mellen May 16, 2024
Find out what Palo Alto Networks' acquisition of IBM’s QRadar business means for the broader security information and event management SIEM market.
Blog

Global Accessibility Awareness Day 2024: The Business Case For Accessibility Grows Stronger

Gina Bhawalkar May 15, 2024
In 2023, we saw more firms commit to digital accessibility, with emerging regulations bringing a sense of urgency to the work. Here are a few of the highlights from the past year and advice to help firms mature their digital accessibility efforts in 2024.
Blog

Call For Entries: Forrester B2B Summit APAC 2024 Awards

Daryl Wright May 15, 2024
APAC B2B marketers: If you have a cross-functional alignment success story or have achieved exceptional results from a single function, we want to hear from you. Learn more about our B2B Summit APAC awards and how to apply.
Blog

Crashing Through The Walls Of Your Enterprise, Modern Cars Are Leaving Security Gaps

Paddy Harrington May 14, 2024
As organizations implement more security controls on existing applications and devices, attackers are looking for the next target of opportunity. Lax security makes connected vehicles a new vector of potential compromise. Learn more in this preview of a new report.