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A customer-obsessed organization requires an optimized revenue engine. Revenue engine alignment maximizes the buyer’s experience and, in turn, the success of the organization.

Out of the hundreds of technologies that Forrester tracks, we landed on 10. (And, no, they don't include the metaverse.) Here, we break down our selection process.

The key to becoming truly audience centric and more effective as a marketing org is to deepen your buyer insights. Forrester has just

The year ahead will be a tumultuous one for software developers. Read Forrester’s top three predictions for software development in 2023.

In the wake of a lawsuit settlement over deceptive location-history user settings, companies need to look closely at their data privacy practices.

A lack of diversity, equity, and inclusion (DEI) in digital teams poses some unique challenges: biased AI, harmful or inaccessible digital products and experiences, and challenges with recruiting and retaining digital talent. Learn how to tackle these challenges.

To keep pace with sweeping changes, healthcare organizations must invest in transformation and their workforce talent, or risk their market foothold.

Twitter's blue checkmark no longer signals legitimacy. That underscores our guidance to marketers to take a wait-and-see approach to media investments on Twitter.

Online holiday sales are expected to grow at a faster rate than holiday sales overall this year. That means retailers must ensure that their websites are set up for success.

As governments gradually return to pre-pandemic ways of operating, they must gird themselves for an uncertain future.

Winning trust is imperative to financial services firms' success. Yet it's lacking, Forrester’s Financial Services Customer Trust Index shows.

Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run.

Customer success is a revenue generating department focused on customer outcomes and value realization. So can it be "the new sales"? No.

Entering its 14th year, how will Singles’ Day, the world’s largest online shopping festival, evolve? Here, we break down what to expect.

Inflation, rising interest rates, and the war in Ukraine are creating a challenging landscape for the banking sector, yet wise firms will invest with the long term in mind.

On top of the usual challenges, in 2023, security pros will see more risk coming from internal forces, such as enabling anywhere work and the future of the office. Learn more in our 2023 predictions.

With COP26 coming up, here are seven actionable steps to build a successful sustainability strategy from scratch.