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Insights
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Port In The Storm: Takeaways From Amazon’s Q2 2022 Earnings
For B2C marketers, Amazon's latest earnings report yielded insights on advertising, e-commerce, and more.
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US Federal Government Continues Cybersecurity Leadership With New OMB Memo
The guidance in the new memorandum enables federal civilian agencies to properly assign cyber-initiative funding toward the most critical areas. Here, we take a closer look.
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Data Deprecation Déjà Vu: Google Delays The Cookiepocalypse (Again)
Regardless of when Google finally kills support for third-party cookies, if you’re not planning to manage these forces now, you’re already behind.
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US Banking Customers Will Soon Demand These Features. Does Your Mobile App Offer Them?
Customers’ digital banking expectations have shifted. We look at three features that are now key in customers' minds.
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These Five Universal Truths About CX Have Lasted 22 Years And Counting
Explore these time-tested principles, and let them guide your CX decision making.
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The Intelligence Revolution Takes Hold In Marketing Creativity
The rise of data intelligence in the creative process will be as transformative as the creative advertising revolution of the 1960s.
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A Federal Privacy Law? What Marketers Need To Know
We've broken down the US's first comprehensive consumer privacy bill and what the American Data Privacy and Protection Act means for marketers.
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Chief Automation Officers Are The Answer … But What Is The Question?
Much of the current discourse around the role is marked by nonspecificity of purpose. Our new research uncovers some of the key considerations.
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Threat Hunting 101: A Human-Led Exercise
Here, we clear up some misconceptions about threat hunting and explain why it’s in the best interest of your team to start doing it.
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What To Expect At Forrester’s B2B Summit EMEA 2022
This year’s agenda brings together forward-looking vision and actionable insights for B2B marketing and sales professionals.
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Is Your Data Culture Future Fit Or Foolish?
Learn how to create a scalable data culture in your organization in this sneak peek of our upcoming Technology & Innovation North America event.
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Prime Day 2022: How 115 Retailers And Brands Competed With Amazon This Year
Many retailers and brands piggybacked on Amazon's big event this year. Learn what our analysis of this retailer activity revealed.
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The B2B Sales Leader’s Strategy Guide For Economic Downturns
Discover actions you can take now to position your organization for a fast recovery.
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Five Straightforward Steps To Identify A Strong Product Vision
A security vendor's product vision can make or break client loyalty. Learn what to look for in evaluating vendors' product visions.
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Blockchain For CEOs
Learn what it is, what it does, and what it means for your organization today and in the future.
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How To Kick-Start Your Innovation For Creating An Environmentally Sustainable Enterprise
Technologies such as cloud computing or energy consumption monitoring only marginally support sustainability efforts in traditional IT. How can R&D units and innovation leaders make the innovation process more environmentally friendly?
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Exercise Executive Empathy To Get Stakeholders Excited About CX
How can CX leaders gain funding? Develop executive empathy: Determine stakeholder priorities, connect CX to these existing priorities, and communicate the value of CX.
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Metaverse-Like Experiences: Is Novelty Enough? A Look At ESPN’s Fifty/50 World
ESPN Edge built the interactive, 3D environment Fifty/50 World to celebrate 50 years of Title IX. Learn what a Gen X consumer — and a sophisticated 13-year-old user of online 3D immersive gaming and entertainment platforms — thought of the experience.
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The Forrester Technology Strategy Impact Award Semifinalists For North America
Drum roll, please! We announce the 10 semifinalists for the prestigious Forrester Technology Strategy Impact Award 2022 for North America!
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Digital Platforms And Cloud — Looking Beyond The Buzzwords
Two vital questions come up repeatedly in client conversations about digital platforms and the cloud. We dig into those here.