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Many CX teams are drifting dangerously close to the event horizon of metric obsession — a gravitational pull toward dashboards and KPIs that threatens to consume purpose and impact. 2026 will mark a critical decision point.

Governments chasing digital self‑sufficiency will accelerate tech nationalism through their decisions in these three key areas. Learn what else public-sector leaders and partners should expect in the year ahead.

B2C CMOs will be put to the test in a coming year that will be even more volatile than the current one. Adaptability and precision will be critical to success.

The Louvre heist is a mirror for today’s governance, risk, and compliance gaps. Recognizing these blind spots can transform your enterprise risk efforts from decorative to defensive art. Find out how.

OpenAI's launch of ChatGPT Atlas marks a new milestone in the arms race of AI browsers. Yet it has high hurdles to clear in a competitive market.

Learn more about the two enterprise security programs that won this year’s Security & Risk Enterprise Leadership Award.

The fourth outage in five years for AWS’s US-East region was traced to DNS resolution failures that affected many core services. Find out what you should do from both the technology and the supplier risk management side to improve your cloud resilience.

Congratulations to Takeda Pharmaceuticals, winner of this year’s Enterprise Architecture Award for North America. Learn more about Takeda’s winning strategy as well as the strategies of our two finalists.

Get a detailed look at Bank of America’s winning strategy and find out who our finalists were in this post.

Congratulations to the United States Department of the Navy, this year’s winner of the Technology Strategy Impact Award for North America. Learn more about their winning strategy as well those of finalists CBRE and Verizon.

As Izola — the first generative AI tool built specifically for clients by a leading research firm — turns two, we look back on the mission to build it, what we’ve learned, and how it paved the way for our new AI-led research service.

Banks are appointing chief data, digital, and AI officers, signaling a strategic shift in leadership — and operating models.

Despite a desire to reduce dependencies on non-European firms, a break from the tech giants will be impractical in the near term. Learn what else we foresee for Europe in the year ahead.

Forrester's recent Board of Clients meeting was one of the most creative and dynamic in its history — not surprising given that we're living in the emerging world of AI. Members shared their tips for staying grounded and what they're reading right now.

Just as marketers started experimenting with new genAI features when they emerged, agentic AI has arrived — and signals the next round of transformative marketing capabilities.

Forrester is proud to announce Philip Morris International as the winner of the 2025 Enterprise Architecture Award for EMEA, with Saudi Telecom Company as the runner-up. Learn more about their EA strategies in this post and at Technology & Innovation Summit EMEA.

Forrester is proud to announce mBank as the winner of the 2025 Technology Strategy Impact Award for EMEA, with TBC Bank and Philip Morris International as runners-up.

Many security professionals are still confused about which AI capabilities are real now and which will come down the road. Get answers to some of the most common questions about use of generative AI, agentic AI, and AI agents in security tools in this preview of our upcoming Security & Risk Summit.

The US and China have a deal framework to divest US TikTok from ByteDance. One big question around this deal has been whether the algorithm would come with the sale. Learn the details in this review of the deal, including how it may impact US users and advertisers.