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At their best, personas elicit empathy, help teams prioritize, and drive human-centric decision-making. Many fall short of this. Learn about the qualities of effective personas — and attend CX Summit North America to get a deeper dive and practice improving your own.

Too many companies invest in CX to improve what their customers say about their experiences, rather than to actually improve those experiences. At CX Summit EMEA 2025, learn how to create better, more meaningful experiences that foster loyalty and growth.

This year’s winners stand out for their level of customer focus, cross-functional integration, and business results. Learn about this year’s B2B Return On Integration Honorees for North America, and hear their stories at our upcoming B2B Summit.

Learn the seven companies that won this year’s coveted B2B Programs Of The Year Awards for North America, and join us at B2B Summit in Phoenix to hear their stories live.

The platform's recent actions to appeal for increased advertising investment threaten media choice and the solvency of the advertising industry.

Microsoft's recent announcement marks a significant step — but how much progress does it reflect?

Just 56% of consumers trust their health insurer to act in their best interest, putting trust in US health insurers at a three-year low during a watershed moment for the industry. Insurers that create value for customers and earn their trust reap considerable benefits.

Learn why well-meaning questions about generative AI adoption can become a distraction — and what to do first to reap real benefits.

A commitment to trustworthy AI is paramount to keep the enthusiasm going and avoid backlash — particularly as safety takes a backseat to security.

Integrating advanced quantitative analytics into their strategy can help CX pros with their two biggest challenges: improving experiences and demonstrating the business value of CX. Two new reports provide advice for doing this.

Forrester’s latest global technology market forecast shows robust growth of 5.6% in 2025 driving the market to $4.9 trillion. Learn what’s generating this growth and how to plan for the year ahead.

Imagine a future where bold brand strategies seamlessly blend with real-world journeys to captivate and delight customers. Explore the tools to create that future at CX Summit North America, the premier gathering of CX, marketing, and digital professionals.

Our recent survey of marketing leaders point toward a nuanced reality. Yet it is abundantly clear that AI will change white collar professions.

Incremental improvements and sudden breakthroughs in price-to-performance ratios are natural parts of any emerging technology’s evolution. Get a detailed breakdown of nine innovations that make DeepSeek’s R1 a leap forward in cost efficiency.

Couldn’t make the recent webinar covering our 2025 technology and security predictions? Check out the webinar replay and read our analysts’ responses to some of the most pressing attendee questions about the year ahead.

Deepfakes are not just a distant threat; they are a present danger with the potential for long-lasting repercussions. Marketing leaders must understand how to mitigate the risks.

DeepSeek’s open-source model, DeepThink (R1), has sent shock waves across the tech world. But there are far-reaching implications to this important AI development.

Tech buyers scrambling to get VMware support in the wake of the Broadcom deal are happy to hear about new third-party support service providers. Learn some of the pitfalls to avoid in evaluating these new providers.

Our nomination period is open for our annual Customer Obsession Awards. Tell us how you centered your leadership, strategy, and operations on your customers — you may have the opportunity to share your story on stage at one of our CX Summits.