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PandemicEX: How UK Employees Feel About The Pandemic
78% of UK workers expect further disruptions to work, compared to 65% of Europeans. Read more insights on how UK workers feel about the coronavirus pandemic.
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How Australian Employees Feel About COVID-19: Forrester’s PandemicEX Survey
80% of Australians think that the coronavirus pandemic will affect their work life. Read more findings from our #pandemicEX survey of Australian workers.
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How A Global Crisis Puts Post-Sale Customer Marketing In The Spotlight
The COVID-19 pandemic underscores the need for greater focus on customer experience and retention. Learn what that requires in this Summit 2020 session preview.
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Cloud Players And Research Groups Join The Fight Against COVID-19 With High-Performance Computing
A unique public/private consortium organized by IBM and the Department of Energy is bringing high-performance computing to the COVID-19 fight. Analyst Tracy Woo provides details.
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The State Of Remote Work During COVID-19: An Update On Forrester’s Research
Analyst Andrew Hewitt provides a review of the recent research Forrester has done on the employee experience during the COVID-19 pandemic.
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Conducting Customer Research Remotely: Tips, Tricks, And Resources
Resources and guidance for transitioning to remote research in response to COVID-19. Discover techniques, vendors, and best practices that can help you conduct customer research now.
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Take A Look Into The Future Of B2B Buying With Us At Summit 2020
Explore the factors driving profound changes in buyers' behavior and expectations.
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Four Phases Of The Coronavirus Pandemic
CEO George Colony explains that coronavirus in the US will play out over four phases. Discover what the phases are and the impact each one will have on businesses and individuals.
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Mend The Gap Between B2B Buyers And Sellers With Us At Summit 2020
Sales leaders need to move fast to keep up with buyers' evolving expectations. Find strategies to do this at our virtual event this May.
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The Updated China Tech Market Forecast In Light Of COVID-19
The COVID-19 pandemic has signficantly impacted China's tech market. Get the latest forecast for the market and learn three ways firms can adapt.
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Consumer Reaction To COVID-19 Varies By Age, Income, And Location
New Forrester survey data reveals that looking at US consumers through the lens of age, income, and location explains stark attitudinal and behavioral differences.
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Multilayer Maps Can Guide COVID-19 Public Health Strategy
Vice President Ted Schadler explores how combining data sources with mapping capabilities can create tools to inform public health decisions.
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Put Your Customer First When Building Your Pandemic-Proof Marketing Strategy
Senior Analyst Tina Moffett provides B2C marketers three short-term strategies to employ during these unprecedented times.
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How To (Not) Conduct CX Surveys During The COVID-19 Crisis
Instead of CX surveys as usual, you need to show that you aren’t tone deaf to the unprecedented situation your customers face due to COVID-19. Read how to adjust your survey methods.
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Are Virtual Events The Right Move For You?
COVID-19 has forced the cancellation or delay of conferences, seminars, and trade shows of all sizes. Before deciding whether to turn an in-person gathering into an online experience, consider these four questions.
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Now Is A Counterintuitive But Ideal Time To Drive A Companywide Innovation Campaign
Amid the business disruption caused by COVID-19, opportunities arise to create new value.
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How Employees Feel About Coronavirus Now: A PandemicEX Survey Update
The #pandemicEX survey results indicate that 41% of US workers are now afraid to go to work, compared with 29% two weeks ago. Read more.
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ROI Business Cases Help Differentiate During Economic Uncertainty
Business cases can provide clarity and confidence in purchase decision making. Marketing and sales teams should use this fact to build a competitive advantage for their companies.
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Forecasting In A Time Of Rapid Change: Tips For CIOs And Tech Vendor CEOs In Charting The COVID-19 Outlook
Tips and techniques in preparing tech market forecasts during the COVID-19 pandemic. Where to get data, how to form models, and where to scale back.