What It Means: A Forrester podcast

Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX design to B2B buying trends and marketing planning. Listen now and subscribe to get a new episode each week. Got a comment or question? Email our team at podcast@forrester.com.

Latest Episodes


The Intelligent Agent Cocoon

What It Means December 21, 2017
Vice President and Principal Analyst James McQuivey describes how consumers are using intelligent agents to cocoon themselves from the digital noise and how this move is redistributing power — and relationships — from brands to tech giants like Amazon and Google.

Bonus: The Repeal Of Net Neutrality — And What It Means For Your Business

What It Means December 15, 2017
In this bonus episode, Research Directors Glenn O’Donnell and Melissa Parrish discuss the repeal of net neutrality and what it means for your business and your customers.

Business Strategy Is Digital, And Digital Is Business Strategy

What It Means December 14, 2017
Forrester Vice President and Principal Analyst Brian Hopkins discusses the relationship between successful digital transformation and business strategy — and how technology is accelerating the pace of change.

Continuous Delivery: Moving Fast With Today’s Market

What It Means December 7, 2017
Forrester Principal Analyst Robert Stroud discusses how continuous delivery enables companies to keep pace with today’s fast-moving market.

The Disruption Of The Media Market

What It Means November 30, 2017
Forrester Vice President and Research Director Melissa Parrish discusses the forces driving media market disruption and how media can address market headwinds.

Identity For Profit

What It Means November 16, 2017
Forrester Vice President and Principal Analyst Andras Cser discusses how identity management can enhance customer experiences and drive growth.

The CIO And The Emerging Digital Crisis

What It Means November 9, 2017
Forrester Vice President and Principal Analyst Bobby Cameron discusses the emerging digital crisis and what it means for the CIO.

Customer Experience Hits A Wall

What It Means November 2, 2017
Principal Analyst Rick Parrish discusses the current state of CX — and how companies can overcome stagnation and drive revenue with great customer experience.

Data As Currency: The Risk Of Insider Threats

What It Means October 26, 2017
Senior Analyst Joseph Blankenship discusses insider threats — how accidental and malicious misuse of company data threatens business performance and customer trust.

Rewriting The Insurance Market

What It Means October 19, 2017
Principal Analyst Ellen Carney discusses the societal, consumer, and technology changes that are rewriting the insurance market — and provides guidance for insurers in this new world.

The Ethical Pitfalls Of AI

What It Means October 12, 2017
Senior Analyst Brandon Purcell discusses the current ethical pitfalls and unintended consequences of artificial intelligence and what’s at stake for executives and organizations.

Making Sense Of Martech

What It Means October 5, 2017
Vice President and Principal Analyst Joe Stanhope discusses the current state of marketing technology — and the real opportunity for marketers to master this technology to drive a fundamental shift in their operations.

Autonomous Vehicles Will Reshape The Global Economy: Part Two

What It Means September 28, 2017
Forrester Analysts Carl Doty and Laura Koetzle continue their discussion on autonomous vehicles and how they will profoundly transform key industry domains.

Autonomous Vehicles Will Reshape The Global Economy: Part One

What It Means September 21, 2017
Forrester Analysts Carl Doty and Laura Koetzle discuss the implications of autonomous vehicles — and how they will reshape the economy, society, and industries.

Culture Transformation — The Potential And Purpose

What It Means September 14, 2017
Forrester Analyst Sam Stern discusses the linkage between culture change and purpose — and how companies can overcome the challenges of culture transformation.

From Digital Disruption To Self-Disruption: An Outside In Approach

What It Means September 7, 2017
Forrester Analyst Nigel Fenwick discusses self-disruption and how traditional companies can translate extraordinary strengths into a disruptive mindset and motion.

The Risks And Rewards Of Artificial Intelligence

What It Means August 31, 2017
Forrester Analysts Mike Gualtieri and TJ Keitt discuss the risks and rewards of artificial intelligence — and what actions companies must take to best leverage AI.

The Fractured Banking Model — Embrace Or Fight Change?

What It Means August 24, 2017
Senior Analyst Peter Wannemacher discusses why the once all-powerful banking model is now delicate and unstable — and the choice banks must make to remain relevant.

Blockchain Fever: The Potential And Challenges Of Blockchain Technology

What It Means August 17, 2017
Principal Analyst Martha Bennett disentangles the hype from the reality of blockchain technology — and discusses its revolutionary potential for the economy.

The Decline Of Consumer Trust And What To Do About It

What It Means August 10, 2017
Forrester Senior Analyst Tom Champion discusses the decline of consumer trust and how companies can rebuild brand equity with transparency, integrity, and competency.