What It Means: A Forrester podcast

Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX design to B2B buying trends and marketing planning. Listen now and subscribe to get a new episode each week. Got a comment or question? Email our team at podcast@forrester.com.

Latest Episodes


Data As Currency: The Risk Of Insider Threats

What It Means October 26, 2017
Senior Analyst Joseph Blankenship discusses insider threats — how accidental and malicious misuse of company data threatens business performance and customer trust.

Rewriting The Insurance Market

What It Means October 19, 2017
Principal Analyst Ellen Carney discusses the societal, consumer, and technology changes that are rewriting the insurance market — and provides guidance for insurers in this new world.

The Ethical Pitfalls Of AI

What It Means October 12, 2017
Senior Analyst Brandon Purcell discusses the current ethical pitfalls and unintended consequences of artificial intelligence and what’s at stake for executives and organizations.

Making Sense Of Martech

What It Means October 5, 2017
Vice President and Principal Analyst Joe Stanhope discusses the current state of marketing technology — and the real opportunity for marketers to master this technology to drive a fundamental shift in their operations.

Autonomous Vehicles Will Reshape The Global Economy: Part Two

What It Means September 28, 2017
Forrester Analysts Carl Doty and Laura Koetzle continue their discussion on autonomous vehicles and how they will profoundly transform key industry domains.

Autonomous Vehicles Will Reshape The Global Economy: Part One

What It Means September 21, 2017
Forrester Analysts Carl Doty and Laura Koetzle discuss the implications of autonomous vehicles — and how they will reshape the economy, society, and industries.

Culture Transformation — The Potential And Purpose

What It Means September 14, 2017
Forrester Analyst Sam Stern discusses the linkage between culture change and purpose — and how companies can overcome the challenges of culture transformation.

From Digital Disruption To Self-Disruption: An Outside In Approach

What It Means September 7, 2017
Forrester Analyst Nigel Fenwick discusses self-disruption and how traditional companies can translate extraordinary strengths into a disruptive mindset and motion.

The Risks And Rewards Of Artificial Intelligence

What It Means August 31, 2017
Forrester Analysts Mike Gualtieri and TJ Keitt discuss the risks and rewards of artificial intelligence — and what actions companies must take to best leverage AI.

The Fractured Banking Model — Embrace Or Fight Change?

What It Means August 24, 2017
Senior Analyst Peter Wannemacher discusses why the once all-powerful banking model is now delicate and unstable — and the choice banks must make to remain relevant.

Blockchain Fever: The Potential And Challenges Of Blockchain Technology

What It Means August 17, 2017
Principal Analyst Martha Bennett disentangles the hype from the reality of blockchain technology — and discusses its revolutionary potential for the economy.

The Decline Of Consumer Trust And What To Do About It

What It Means August 10, 2017
Forrester Senior Analyst Tom Champion discusses the decline of consumer trust and how companies can rebuild brand equity with transparency, integrity, and competency.

The Battle For Talent

What It Means August 3, 2017
Forrester Analysts Marc Cecere and Jeffrey Hammond talk through the battle for talent and how companies are making fundamental changes to ensure they can compete and win in the age of the customer.

How And Why Customers Are Empowered

What It Means July 27, 2017
Forrester Senior Analyst Anjali Lai shares why companies need to think about customers in the context of their motivations (not just demographics or current behaviors) and measure predictive factors to get ahead of rising customer expectations and potential churn.

The New Brand Framework: How Emotions Fuel Your Brand Energy

What It Means July 20, 2017
Vice President and Principal Analyst Dipanjan Chatterjee discusses the evolution of brand management — and why legacy brand frameworks no longer cut it in the age of the customer.

Digital Business Transformation: Where We Are And Where We’re Headed

What It Means July 13, 2017
Forrester Vice President and Principal Analyst Julie Ask shares what’s in the way for most companies trying to transform digitally — and provides a new way of thinking and working to gain momentum.

Demystifying The Internet Of Things (IoT)

What It Means July 6, 2017
Forrester Vice President and Principal Analyst Frank Gillett provides a structured view of IoT — what it is, how to use it, and why you should.

The Power Of Defining Moments

What It Means June 29, 2017
Bestselling author and Stanford professor Chip Heath examines how identifying and building “defining moments” is changing the game for experience design and financial performance.

The Consequences Of The End Of Advertising

What It Means June 22, 2017
Forrester Analysts James McQuivey and Keith Johnston continue their discussion on the end of interruption-based advertising and reveal who the winners and losers will be in this new world.

The End Of Advertising As We Know It

What It Means June 15, 2017
Forrester Analysts James McQuivey and Keith Johnston describe a seemingly inevitable shift in advertising: from interruptive ads to experience-driven relationships.