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Challenges We Can Help You Tackle
Developing and executing a sound, long-term marketing strategy that advances corporate growth goals is no small feat — particularly in today’s rapidly changing B2B market environment. Forrester can help you navigate shifting dynamics and build a foundation for long-term growth that’s rooted in customer value.
Develop An Adaptive Marketing And Investment Plan
Budget Planning Guide 2026: B2B Marketing Executives
Navigate Market Turmoil
2026 Budget Planning: Prioritize AI, Adapt To Buyers, And Thrive In Chaos
Prove Marketing's Business Impact
Capture The True Value Of Marketing: A B2B Marketing Leader’s Toolkit
Connect Marketing Planning And Strategy
Seven Steps To An Effective Annual Marketing Plan
Cut Through Complexity And Deliver Growth
The stakes are high for today’s B2B marketing leaders. Hear how Forrester Decisions can help you break through to buyers, demonstrate the value of marketing, and stay ahead of change in an evolving B2B market.
Bold Solutions Built For You
Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value — both to existing and future customers. Our Forrester Decisions B2B marketing services can help you transform key functional areas into engines for growth.
B2B Marketing Executives
Envision and execute a marketing strategy that drives measurable impact on growth, retention, and advocacy.
Demand & ABM
Improve targeting, engaging, and enabling buying groups — transforming the daily hunt for leads into optimized paths for growth.
Portfolio Marketing & Product
Hone your buyer understanding, bring distinctive solutions to the right audiences, and turn new business into long-term customers.
Revenue Operations
Drive customer-centered alignment to turbocharge the growth engine and accelerate revenue and profitability.
Forrester Market Insights
Forrester Market Insights equips leaders with objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate in a rapidly changing B2B market.
What Our Clients Are Saying
Palo Alto Networks Boosts Win Rates 17% By Ditching MQLs For Buying Groups
Tired of low-converting MQLs, Palo Alto Networks revamped its lead strategy with buying groups — and saw deals grow bigger and close faster. With Forrester’s guidance, the shift delivered an impressive 17% boost in win rates.
How Palo Alto Networks Drives Revenue With Buying Groups
By aligning sales and marketing around buying groups and partnering with Forrester, Palo Alto Networks saw a 17x increase in pipeline progression, doubled deal sizes, and a 17% lift in win rates — proving that smarter collaboration drives stronger revenue outcomes.
See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.
Upcoming Events for B2B Marketing Leaders
Blogs
AI’s Impact On B2B Customer Service: What I’ve Found So Far
Field Marketing In 2025: Time To Break The Cycle Of Misalignment
Stop Optimizing, Start Reinventing: Three Imperatives For Marketing Leaders In 2026
What Factors Are Driving B2B Marketing’s AI Adoption?
Meet A Few Of Our B2B Marketing Analysts
Talk To Us
Get in touch to learn how Forrester can help with your B2B Marketing challenges.