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Challenges We Can Help You Tackle
Developing and executing a sound, long-term marketing strategy that advances corporate growth goals is no small feat — particularly in today’s rapidly changing B2B market environment. Forrester can help you navigate shifting dynamics and build a foundation for long-term growth that’s rooted in customer value.
Develop An Adaptive Marketing And Investment Plan
Budget Planning Guide 2026: B2B Marketing Executives
Envision The Future And Prepare
Predictions 2025: B2B Marketing And Sales Leaders
Prove Marketing's Business Impact
Capture The True Value Of Marketing: A B2B Marketing Leader’s Toolkit
Connect Marketing Planning And Strategy
Seven Steps To An Effective Annual Marketing Plan
Cut Through Complexity And Deliver Growth
The stakes are high for today’s B2B marketing leaders. Hear how Forrester Decisions can help you break through to buyers, demonstrate the value of marketing, and stay ahead of change in an evolving B2B market.
Bold Solutions Built For You
Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value — both to existing and future customers. Our Forrester Decisions B2B marketing services can help you transform key functional areas into engines for growth.
B2B Marketing Executives
Envision and execute a marketing strategy that drives measurable impact on growth, retention, and advocacy.
Demand & ABM
Improve targeting, engaging, and enabling buying groups — transforming the daily hunt for leads into optimized paths for growth.
Portfolio Marketing & Product
Hone your buyer understanding, bring distinctive solutions to the right audiences, and turn new business into long-term customers.
Revenue Operations
Drive customer-centered alignment to turbocharge the growth engine and accelerate revenue and profitability.
Forrester Market Insights
Forrester Market Insights equips leaders with objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate in a rapidly changing B2B market.
What Our Clients Are Saying
How Panasonic Connect Fuels A Data-Driven Marketing Culture
Discover how Panasonic Connect leverages Forrester’s insights to validate strategies and boost confidence in data-driven decisions.
How Wolters Kluwer Health Revamped Its Marketing For A Changing Landscape
Discover how Wolters Kluwer Health leveraged Forrester’s insights to overcome change management challenges and align on a future-ready marketing strategy.
See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.
Upcoming Events for B2B Marketing Leaders
Blogs
Stop Reacting To GenAI Tool Requests And Lead With A Content Decision Framework
Shrinking Budgets And Rising Expectations Challenge B2B Agency Partnerships
Economic Volatility And GenAI Are Forcing A Rethink Of B2B Brand And Communications Budgets In 2025
Beyond The Metrics: How B2B Marketing Pros Should Use Storytelling Techniques To Communicate Value
Meet A Few Of Our B2B Marketing Analysts
Talk To Us
Get in touch to learn how Forrester can help with your B2B Marketing challenges.