Many tech executives must become knowledgeable about edge computing technologies, which put compute, storage, and intelligence close to where it’s needed, allowing firms to design and deploy software flexibly between central, distributed, and local sites. Edge computing decisions affect infrastructure, operations, security, partnerships, and innovation in your company. Proactively establish your firm’s edge computing strategy […]

The myths of operating model design are the misconceptions that can hinder progress and lead to failure when attempting to transform your IT organization. Understanding these myths and avoiding the associated pitfalls is critical to ensuring that you can design an effective and robust operating model that delivers long-term value.

Tools leveraging ML models in dynamic environments must be continuously fed new data in order to adapt to changing conditions and goals. They need to learn as much as possible about their new environments before being fully able and safe to provide service and ultimately deliver value. Synthetic data can help address these and other AI/ML challenges.

Product managers must keep an eye on the long-term prize for their offerings. Learn how — and dive deeper at Forrester's B2B Summit North America.

We’ve heard about the importance of empowering employees. Studies have shown a link between employee empowerment and engagement. Furthermore, when employers give employees the responsibility to lead and make decisions, employees become highly motivated, creative, and productive. Empowerment is critical for organizations developing successful digital offerings, as markets have become more dynamic, barriers to entry […]

It’s what I call “the Mary Poppins moment.” In the movie, young Michael Banks, while visiting his father’s bank, screams “Give me back my money!” within earshot of other customers. Fear that the bank won’t give a customer his money spreads, and a run on the bank ensues. Now, we don’t live on Cherry Tree […]

Earning and defending customers’ trust, considering the current volatility in financial markets, the infamous downfall of Credit Suisse, the collapse of First Republic Bank, and the ongoing banking scandal in China, requires a special commitment, not lip service. Customers want to feel confident that their investment managers, banks, and insurers are reliable and trustworthy. They also expect genuine […]

We highlight key retail trends by studying the retail industry’s sales, operating income, and net income.

An Inspiring Leader Can Make All The Difference The relative quiet in Western Europe at the beginning of World War II — a period that was known as the “Phoney War” — was shattered on May 10, 1940, when the German Army began to pour into Belgium, Luxembourg, the Netherlands, and thereafter into France. That […]

The US Executive Order on Improving the Nation’s Cybersecurity ignited an evolution in software supply-chain security that breaches such as the ones on SolarWinds and Colonial Pipeline fueled. Putting teeth behind the Executive Order, an Office of Management and Budget September 2022 memorandum allows agencies to request a software bill of materials (SBOM) from suppliers. […]

Looking for a new B2B marketing agency? You’re not alone. Fifty-nine percent of B2B marketing decision-makers are planning to increase outsourced services this year. And B2B organizations already spend more than 12% of their marketing program budgets on agency fees. In fact, agency fees are the largest percentage of B2B marketing program budgets. When B2B […]

A lengthy, dysfunctional review process costs agencies and their clients $12.5 billion per year. It’s time to change agency selection.

On Friday, May 5, 2023, the World Health Organization declared an end to the COVID-19 emergency. While it will keep its status as a pandemic, this new declaration is a long-awaited milestone. The COVID-19 pandemic is the first of its scale to have affected and influenced consumer behavior across the globe at a time when […]

“On the internet, nobody knows you are a dog” is an oft-quoted maxim from the ’90s attributed to Peter Steiner. First appearing in The New Yorker, this meme illustrates the difficulty of establishing identity and, by extension, validating claims on the internet. Over three decades later, we still face the same challenges. In this realm […]

Digital impacts all companies — regardless of industry, size, and location. But the value that digital brings differs by organization, and so does the focus of any digital activities. Forrester analyzed the profiles of 85 digital leaders working for large global organizations across different countries and industries.

Like other business innovations, digital sales rooms are not a magic wand. Learn what’s needed to capture the biggest benefits — and learn more at B2B Summit North America.

Whether the word “content” is in your title or not, many roles across B2B marketing, sales, and product are involved in the content that delivers brand value and converts buyers. Because content responsibilities are cross-functional, Forrester has embedded content sessions across most of the tracks at our annual B2B Summit North America event in Austin, […]

Pickleball continues to spread into the US mainstream. Last month, the Professional Pickleball Association (PPA) announced a deal with CBS to broadcast over 30 hours of its 2023 season across the network’s properties. The sport’s growth trajectory remains unwavering: According to Forrester’s April 2023 Consumer Pulse Survey, 13% of US online adults currently play pickleball […]