Over the last year, I’ve been scared of two things. Our research teams have been planning and publishing a ton of research around Zero Trust, and since we’re analysts, new terminology, and comorbid acronyms, have emerged. My first fear was that all these new terms would confuse both the readers and the market. The second […]

In a major, accelerating trend, interactions between people and machines are becoming more like those between people.

Many organizations are actively modernizing their tech stack but find themselves driving a sports car at bicycle speed — without a GPS. Successful organizations start by asking which race they are participating in before choosing a car. They equip drivers and mechanics with the skills needed to push that car to the limit. They choose […]

At some point in every organization’s security journey, the problem of asset management inevitably comes up. Solutions are often cosmetic and don’t tackle fundamental issues or provide real visibility. As more organizations chart their Zero Trust course, the asset management problem comes up a lot more, as you cannot mediate what you do not know, […]

Firms must practice responsible design to earn trust and drive sustainable value. Learn more in this blog post.

Check out three common objections to the adoption of the opportunity-based Forrester B2B Revenue Waterfall™ and how to overcome them.

With the future of cookies uncertain, marketers must explore other options to survive and thrive in this era of e-privacy.

Curiosity is key to understanding a customer’s business and what drives them — and it will help you unlock unidentified opportunities to create new value in the future.

Revenge spending, financial avoidance, and impulse buying are just a few financial behaviors of Gen Z consumers that may seem beneficial to companies in the short term but have disadvantageous consequences in the long run. In Q4 of 2022, credit card balances reached $986 billion, surpassing the pre-pandemic record of $927 billion. When digging into […]

Simply keeping accounts on the training and adoption track, while necessary, is no longer sufficient to drive predictable growth. Learn how to engineer customer success experiences that deliver value to your customers and company alike.

Last week, I joined Coupa’s Inspire event in Las Vegas with my colleagues Jeffrey and George. It was Coupa’s 10th Inspire event and the first big public event since it was acquired by private equity firm Thoma Bravo. A constant messaging that we saw throughout the event was around Coupa’s comprehensive and open platform approach. […]

Bill Bluestein’s storied tenure transformed how research is done at Forrester. Learn about his legacy and the latest winner of his namesake award, Brandon Purcell.

Calling all entries for the Forrester Technology Strategy Impact Awards and the Forrester/The Open Group Enterprise Architecture Awards.

One of the key components of a future fit technology strategy is finding new ways of tapping into partners’ innovation capabilities. Learn how innovation networks can help.

Read for strategic marketplace and DTC takeaways we gathered from Forrester’s Q1 2023 Global State Of Brand Manufacturers Survey.

Urgency isn’t enough to drive climate action and improve environmental sustainability practices. Learn several key insights from successful chief sustainability officers.

Frameworks and standards are not the same. Learn the difference and get a look at some commonly used ones for sustainability.

Technology and sustainability leaders can use the insights in this report to benchmark their own state of IT environmental sustainability.

Climate change is accelerating, but initiatives to slow the change are having an impact. Learn three ways that the green market revolution is already gaining ground faster than expected.