Blog
Forrester’s 2025 CX Index shows US federal agencies outperforming utilities—but overall CX stagnates. Read the full report for agency insights.
Blog
By the end of the coming year, marketing agencies will have materially changed. For CMOs, agencies will no longer act solely as your agents but also as owners of solutions, resellers of technology partnerships, and developers of emerging capabilities.
Blog
AI red teaming blends offensive security tactics with safety evaluations for bias, toxicity, and reputational harm. It’s messy, fragmented and, most of all, necessary. Get six tips to get started on an AI red team that actually works in this preview of our upcoming Security & Risk Summit.
Blog
Circular economy initiatives often lack a holistic approach, leading to varied interpretations and applications. Learn the six key components that play a crucial role in applying circular economy principles in IT.
Blog
Like Cyrano, AI often acts as the unseen ghostwriter, strategist, or partner, offering insights or phrasing that feel more articulate and persuasive than our own. But, as in the play, this arrangement introduces social complexities, ethical dilemmas, and maybe even heartbreak.
Blog
This month on The CX Cast, we explored the realities of leading customer experience in a rapidly evolving world. From reimagining mobility to fixing change management failures and even preparing the next generation of CX leaders, as always, we provide practical advice you can apply today. Here’s what you missed and why you should catch […]
Blog
AI is transforming the skills that CX professionals need to succeed. Discover how University College London prepares future CX leaders for an AI-driven world with practical skills, real projects, and lifelong learning strategies.
Podcast
Martin is joined by Debra Eddy, guest lecturer at University College London (UCL), to discuss how universities are preparing the next generation of CX leaders. Debra shares her journey from fast-moving consumer goods marketing to academia, and how UCL builds real-world skills and employability for students while adapting to changes brought by AI.
Blog
Mobile banking is now the primary channel for Australian online adults. Learn how Australia’s four biggest banks are adapting to meet the mobile banking needs of their customers.
Blog
To meet rising energy demands without overwhelming traditional power grids, data centers are exploring more efficient and sustainable energy solutions, such as cogeneration — aka combined heat and power (CHP). Learn three of the key benefits of CHP in this post.
Blog
Why did the UK government extend a £1.5 billion guaranteed loan to Jaguar Land Rover after a debilitating ransomware attack? And what can your security team learn from it? Find out in this post.
Blog
Sovereignty is no longer optional. Geopolitical tensions, tariffs, and regulatory pressures have made digital sovereignty a permanent concern for tech leaders. But chasing full sovereignty across your IT stack can lead to decision paralysis, ballooning costs, and operational complexity. Instead, organizations should aim for what Forrester calls minimum viable sovereignty — a pragmatic, risk-based approach […]
Blog
Read highlights from the Forrester report, “The Digital Asset Management Systems Landscape, Q3 2025,” which covers how organizations use DAM systems to deliver cost-effective and performant digital experiences, democratize content access and transformation, and secure and extend brand value.
Blog
For brand manufacturers, the contextualized interactions enabled by dynamic commerce are becoming a blueprint for growth. Learn how to leverage this now to maintain a competitive edge.
Blog
At the 2025 Alibaba Cloud Apsara analyst conference in Hangzhou, China, Alibaba Cloud reinforced its position as an AI‑native cloud provider, delivering a full‑stack AI architecture and expanding its global ecosystem.
Blog
Digital employee experience is no longer optional — it’s essential. In my first Forrester blog, I share my journey, why I joined Forrester, and what’s top of mind for me as I begin identifying where to focus my research to help clients shape the future of the digital workplace.
Blog
Portfolio marketers at high-performing organizations are 65% more likely to spend at least 40 hours a year on professional development and more than twice as likely to dedicate 100 hours annually. Learn about a four-step model that can help your organization create real opportunities to practice, collaborate, and apply new skills.
Blog
Learn how JFrog’s announcements at its recent SwampUp user conference differed from those of its competitors by having an emphasis on application trust, supply chain integrity, and agentic development releases.
Blog
The incident is not just a cybersecurity failure — it’s a business crisis and a wake-up call for the broader sales technology market.
Blog
Discover why outdated sales models are holding businesses back and how embracing revenue process transformation can unlock faster growth, better buyer engagement, and stronger sales leadership. Join us at Forrester’s B2B Summit EMEA to explore bold strategies for leading change.
