Featured Blogs

Blog

Forrester’s Top 10 Emerging Technologies For 2025: Automation Evolves, Robots Rise, And Synthetic Data Steps Forward

Brian Hopkins May 6, 2025
Emerging technology isn’t just speeding up — it’s splintering into newer, riskier, and more powerful directions. Learn three noteworthy changes to this year’s top 10 emerging technologies list and one foundational truth that hasn’t changed in this preview of our upcoming webinar and new report.
Blog

Your Emerging Technology Questions Answered

Brian Hopkins 1 day ago
You asked; we answered. Check out this list of questions and answers from our recent webinar unveiling our top 10 emerging technologies.
Blog

Step Up To Deliver The Total Experience

Martin Gill June 4, 2025
We’ve just wrapped up another successful CX Summit EMEA. Now it’s time to put those lessons to work — and deliver on your customers’ total experience.

Ultimate Guide To The Top 10 Emerging Technologies

Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.

Blog

Public-Sector IT Leaders: It’s Time To Prioritize The Right Emerging Technologies

Sam Higgins May 29, 2025
Learn the 11 emerging technologies that all public-sector IT leaders should be watching and get insight on how these technologies will shape the next decade of government transformation.
Blog

Standing Out In A Zero-Click World Starts With Stronger Collaboration

Lisa Gately May 29, 2025
Buyers may never click through to your content, even if it’s relevant, well structured, and aligned to buyer needs. This doesn’t mean your content is any less important — it’s just that the rules have changed.
Podcast

New AI Lessons In Coding, Marketing, And Product Design

What It Means May 29, 2025
In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: There’s still a strong need to have a human in the loop to review your AI outputs.

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Blog

Silicon, Substations & Sovereignty – Infrastructure Is Critical For AI Success

Naveen Chhabra 11 minutes ago
I’ve been closely following the evolution of AI infrastructure for a while now. Honestly, the pace at which things are changing is both thrilling and a little overwhelming. If you’re in tech — or even adjacent to it — you’ve probably noticed how rapidly conversations around compute, GPUs, and scalability have gone from “optional innovation” […]
Blog

Announcing The Forrester Wave™: DevOps Platforms, Q2 2025

Andrew Cornwall 3 hours ago
The Forrester Wave™: DevOps Platforms, Q2 2025, is live. Hey, Weren’t These Called ISDPs? When I took over the Wave from Chris Condo, I admit that I looked for an excuse to change the name. “Integrated software delivery platforms” didn’t have the word DevOps in the title, which made searching harder for clients. I didn’t […]

Win Over Complex Buying Groups With Adaptive Programs

B2B buying groups are more complex than ever. Discover how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs. Watch the webinar replay for buyer insights based on research.

Blog

Graphic IT Management Requires Clear Language

Charles Betz 4 hours ago
  Every week, I talk with IT leaders grappling with an all-too-familiar challenge: managing an increasingly complex IT portfolio while avoiding the dead ends of outdated conceptual models. One debate that refuses to die? The endless squabble over applications vs. services. Let’s be blunt: History has passed by the ITIL-era advocacy of “service portfolios.” At […]
Blog

FinOps In Government: Why It’s A Different Ball Game

Tracy Woo 6 hours ago
The US government is no stranger to cloud. In fact, the federal government was among the first adopters of public cloud going back to the first federal CIO, Vivek Kundra, who mandated a cloud-first approach to IT as part of the 2012 budget process. Although his motivation to adopt cloud was instrumental in transforming government […]
Blog

When You Can’t Change The Technology, Change Your Security Policies

Paddy Harrington 6 hours ago
When you can’t change the security of external technologies such as IoT, OT, or power infrastructure, you must adapt your internal cybersecurity policies and controls to mitigate the risks that they introduce.
Blog

Frictionless CX Is Possible But Only If You Have Foresight

Brian Hopkins 19 hours ago
After years of digital transformation, many companies still struggle with fragmented customer experiences. But in 2025, a new wave of converging technologies — from generative AI to adaptive edge intelligence — is making seamless, intuitive CX possible. The key? Foresight. At Forrester’s CX Summit North America, you’ll discover how emerging technologies are reshaping the way brands connect with customers.
Blog

2025 NRF APAC Innovators Showcase: Innovation In Retail Technology

Sucharita Kodali 1 day ago
Read this blog to learn more about the 25 companies tackling the retail industry’s pressing problems at the NRF’s APAC Innovators Showcase.

Prove CX ROI And Gain Executive Buy-In

Struggling to make execs see the value of CX? Download our guide and ROI calculator to craft a winning business case and secure funding for your CX initiatives.

Podcast

407: Why People Buy

The CX Cast 1 day ago
Angelina and Martin are joined by returning guests Maxie Schmidt and Dipanjan Chatterjee to explore the fascinating psychology and data behind consumer purchasing decisions. Drawing from their latest Forrester research, we unpack why people say they buy versus why they actually do—and how brands can use this knowledge to better serve their customers. We discuss: Why traditional surveys fall […]
Blog

FinOps X Recap — AI, Scopes, And FOCUS 1.2

Tracy Woo 2 days ago
The size of the event and firms in attendance at this year's FinOps X conference underscored that FinOps is not just a math exercise, but a business-critical process. Read the highlights in this review of the event.
Blog

Gone Rogue? AI Can Be Misaligned But Not Malevolent

Brian Hopkins 5 days ago
Alarming AI behaviors, such as resisting shutdown or exploiting code, stem from misalignment, not intent. These models follow flawed incentives without understanding, making clear goals and safeguards essential. For deeper insight, see the report “Align By Design Or Risk Decline.”
Video

Sports Sponsorships Surge Despite Fuzzy ROI

Mike Proulx 5 days ago

Blog

Decoding The Naming Game: Why Standardizing Threat Actor Names Alone Won’t Enhance Your Security Posture Or Response

Jitin Shabadu 5 days ago
Microsoft, CrowdStrike, Palo Alto Networks, and Mandiant recently announced a new initiative to create an aggregate and standardized glossary of threat actors. Learn the benefits and limitations of standardizing threat actor names.

Can Your Security Strategy Handle Today’s Volatility?

Economic turmoil, increased cyberattacks, and changing regulations. Learn new strategies for managing risk in an era of volatility.

Blog

What To Expect At Viva Technology 2025

Thomas Husson 5 days ago
Expect a strong focus on AI, climate tech, and deep tech at VivaTech 2025, featuring top European startups in these areas.
Blog

Meet The New Analyst Covering Zero Trust And Microsegmentation

James Plouffe 6 days ago
The 25-plus years of my career so far can be divided into two acts. Act I was enterprise IT, beginning with desktop support and progressing to network and security architecture at organizations ranging from small business to the Global 10. Act II opened with a move into technical alliance and ecosystem roles at security vendors […]
Blog

It Takes A Postsale Team To Avoid A Messy DX

Laura Ramos June 4, 2025
A postsale digital experience (PDX) helps customers succeed through self-directed activity, guides them to gain more value from current investments, and reduces churn risk.
Blog

Is iPaaS Still An iPaaS?

David Mooter June 4, 2025
This spring, I attended three events: Salesforce TDX, Workato Work^AI, and Boomi World. They got me asking an odd-sounding question: Is integration platform as a service (iPaaS) still an iPaaS?
Blog

The European Sovereign Cloud Day Forecasts Stormy Weather For The Cloud Ecosystem

Dario Maisto June 4, 2025
Forum Europe’s third annual European Sovereign Cloud Policy and Industry Day took place in Brussels on June 3, 2025, gathering representatives from cloud vendors, service providers, and industry experts, as well as members of the European Parliament.

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

What Sets High-Performing Consumer Insights Teams Apart

Audrey Chee-Read June 3, 2025
How do the most successful consumer insights teams behave? Speed and strategy are the mandates. Get more details in this preview of a new report.
Blog

AI In Events: A Promise Waiting To Be Realized

Conrad Mills June 3, 2025
AI has the potential to remake how we plan and execute B2B events. Yet despite its potential, Forrester data shows that current uptake is low. Get some insight and analysis of the data from our recent survey on B2B events.
Podcast

CX Cast Replay: Paying Employees For CX Is A Bad Idea

The CX Cast June 3, 2025
Originally episode 147, this recording kicked off a theme we’ve continued to cover: employee CX. Show Notes: Originally episode 147, this recording kicked off a theme we’ve continued to cover: employee CX. VP, Principal Analyst Maxie Schmidt and former CX Cast host Sam Stern dive into how incentivizing better CX scores encourages unintended behaviors, stepping […]
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