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Forrester’s Top 10 Emerging Technologies For 2025: Automation Evolves, Robots Rise, And Synthetic Data Steps Forward

Brian Hopkins May 6, 2025
Emerging technology isn’t just speeding up — it’s splintering into newer, riskier, and more powerful directions. Learn three noteworthy changes to this year’s top 10 emerging technologies list and one foundational truth that hasn’t changed in this preview of our upcoming webinar and new report.
Blog

Master Tech Mayhem: Technology & Innovation Summit APAC

Frederic Giron 7 hours ago
For technology leaders in APAC, the pressing question is no longer about whether AI will transform your business but how you will leverage AI to lead your organization through global volatility and escalating costs. Learn how Technology & Innovation Summit APAC will equip you with the skills, practices, and platforms you need to master today’s tech mayhem and and navigate a volatile environment.
Podcast

Temu On Tariffs, RSAC Review, SaaS Pricing Trends

What It Means 18 hours ago
In this episode, we look at how one online retailer is working to minimize the impact of tariffs on its business, provide a review of a major cybersecurity conference, and highlight a new trend in software-as-a-service (SaaS) pricing.

Discover 10 Top Emerging Technologies For 2025

Be among the first to explore the emerging technologies set to transform industries and redefine strategies. Join our live webinar with Forrester VP Brian Hopkins on May 21. Exclusive insights + live Q&A!

Blog

US Tariffs Have Upended The Asia Pacific Tech Outlook For 2025

Frederic Giron 2 days ago
The shifts in global trade policy induced by the US government’s tariffs have introduced global economic uncertainty which will impact the tech spending outlook in APAC. Learn more about the drivers and impacts of the ongoing volatility in this post.
Blog

The 95-5 Rule Is Not A Rule, But It’s Not A Myth Either

John Arnold 3 days ago
Can you trust the so-called 95:5 rule when you target B2B buyers with your brand and demand marketing mix? Here's what we found.
Blog

Racing Ahead: Emerging Technology Adoption In The APAC Region

Biswajeet Mahapatra May 7, 2025
The Asia Pacific region is no longer following global tech trends — it is setting them. Once seen as a fast adopter, APAC is now a bold innovator, building new technologies from the ground up. Get some examples and use cases in this preview of our upcoming webinar.

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Blog

There Are Only Two Major Opportunities For OMS Vendors To Win New Deals Right Now

Emily Pfeiffer 4 hours ago
Digital businesses will still adopt order management systems, but we expect that most will do so in limited, specific ways. In the next 1-2 years, adoption will likely arise in these two ways.
Blog

Tariff Uncertainty Impacts IT Services Firms’ Financial Results

Ashutosh Sharma 5 hours ago
IT services firms recently reported their January–March 2025 quarterly numbers, and the results weren’t pretty. Most firms not only reported slower growth for the quarter but also lowered their forecasts for the next financial year. I dug into the details of what’s at play behind this mellow performance, and here’s what I found. To begin […]

Win Over Complex Buying Groups With Adaptive Programs

B2B buying groups are more complex than ever. Discover how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs. Watch the webinar replay for buyer insights based on research.

Blog

Five Ways To Engage The B2B Buying Network With Messaging

Barry Vasudevan 5 hours ago
Messaging in the era of the buying network requires a more thoughtful approach — one that prioritizes building connected messaging that engages not only our buyers but all of the stakeholders and AI tools that they are increasingly turning to.
Blog

The State Of Application Security, 2025: Yes, AI Just Made It Harder To Do This Right

Sandy Carielli 7 hours ago
Our annual report on the state of application security is one of our favorites. We love digging into the data to see how priorities and adoption have changed. This year, the explosion of AI in applications and in-application development exacerbated existing trends and introduced new concerns. Here are some areas that got our attention. AI […]
Blog

The Cyber Risk Tides Are Turning: RSAC ‘25 And Beyond

Cody Scott 1 day ago
RSAC is the largest cybersecurity conference in the world. Leaders and practitioners across all sectors come together to tackle challenges, all under the maxim of “managing risk.” But what does “risk” actually mean at a security conference? Is it a mythical pursuit? Marketing buzzword? Or generic substitute for “the thing we need to detect/prevent/remediate”? RSAC […]
Blog

Tariff Anxiety? Use The Moment To Update Your Procurement Strategies!

Jeffrey Rajamani 1 day ago
Boardrooms are abuzz with meetings to tackle head on the reverberations of country-specific US tariffs on the world and the subsequent retaliatory measures from large global trading partners, such as from Canada, China, the EU, Mexico, etc. These organizations, transcending industries, are all grappling with increased costs, disrupted supply chains, and heightened uncertainty. The automotive […]
Blog

The Future Is Now With AIOps: Transforming IT Operations In Volatile Times

Carlos Casanova 1 day ago
AIOps is changing the game for IT teams — helping them make smarter decisions, bounce back faster from issues, and keep customers happy. Find out how businesses are using it to stay ahead in today’s fast-moving world.

Prove CX ROI And Gain Executive Buy-In

Struggling to make execs see the value of CX? Download our guide and ROI calculator to craft a winning business case and secure funding for your CX initiatives.

Blog

Global Capability Centers Add Depth, Not Just Breadth, To Your Tech Workforce

Ashutosh Sharma 1 day ago
Global capability centers (GCCs) are surging in popularity. Nasscom’s recently concluded GCC Summit 2025 showcased the evolution of the country’s rapidly evolving GCC ecosystem.
Blog

Shine Bright At The B2B Summit APAC 2025 Awards!

Daryl Wright 2 days ago
Attention, all B2B leaders! The stage is set, and the spotlight is on you. The B2B Summit APAC Awards are calling for entries — this is your golden opportunity to showcase your extraordinary achievements.
Blog

Choose Your Fighter: Customer Advocacy Tech Options In A Shifting Market

Amy Bills 2 days ago
How can you make your customer advocacy program more proactive, more transparent, and more motivating to customers? With technology. Higher-performing customer advocacy programs lean on technology to scale customer advocate sourcing, management, activation, and measurement.
Blog

How Backstage Is Transforming Platform Engineering

Christopher Condo 2 days ago
An internal developer portal (IDP) is a framework for building DevOps platforms that offer discoverable, self-service IT infrastructure and automation services, helping developers manage IT services efficiently. Learn how IDPs like Backstage can help streamline workflows, reduce context switching, and enhance governance among developers.
Blog

Patient Outcomes Depend On Strong Healthcare Practitioner And Insurer Partnerships

Brian Mukasa 2 days ago
Forrester’s new interactive data summary of its Healthcare Practitioners Survey, 2024, helps healthcare leaders and organizations make better data-driven decisions.

Is Your Security Ready For Today’s Volatility?

Economic turmoil, cyberattacks, and rising regulations demand strong security leadership. Watch our webinar for tips on reducing risk, cutting costs, and leading through change.

Blog

S3NS Summit Highlights Sovereignty And Trusted Cloud Progress

Stéphane Vanrechem 2 days ago
S3NS, established three years ago, is a cloud hosting company that aims to deliver a sovereign and secure cloud solution for the French market. Formed as a joint venture between Google and Thales, S3NS adheres to strict governance rules to ensure compliance with French sovereignty requirements.
Podcast

404: No More Excuses: Practice Customer Obsession The Right Way

The CX Cast 2 days ago
All those reasons why customer obsession is too hard don’t matter. Customer experience wins business. VP, Principal Analyst Shar VanBoskirk explains how customer obsession is not just a goal, but a continuous practice that can lead to significant improvements in customer experience and business efficiency. She shares real world examples, challenges in measuring customer obsession, and […]
Blog

Figma Config 2025: In An AI World, Design Matters More Than Ever

Gina Bhawalkar 3 days ago
New Figma products embrace AI, but Figma Sites fails to adhere to accessibility standards.
Blog

Unlock Optimization Opportunities: The Golden Thread From CX To Value Streams

Joe Cicman 3 days ago
In today’s volatile business environment, executives face the dual challenge of optimizing costs while maintaining exceptional customer experiences. Our new report, The Golden Thread From CX To Value Streams Reveals Optimization Opportunities, offers a strategic approach to navigating these complexities.
Blog

It’s Time To Start Planning Your Postquantum Migration

Sandy Carielli 3 days ago
When will quantum computers will be able to break asymmetric cryptography and algorithms? And what steps should you take to prepare? Find out in this preview of a report on quantum security.

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

Healthcare Organizations: Turn Volatility Into Strategic Advantage

Arielle Trzcinski 3 days ago
Adaptability and agility will differentiate healthcare organizations that flourish amid volatility. Learn how in this preview of our new report, “Healthcare Leaders: How To Thrive Through Volatility.”
Blog

Microsoft Races To Reassure Anxious Tech Execs In Europe

Dario Maisto 3 days ago
Increasing geopolitical volatility has characterized the last three years in Europe and is reaching new heights. Learn what Microsoft has committed to do and what tech executives should watch out for.
Blog

Geopolitics Accelerates Emerging Technology Investment In Europe

Martha Bennett 6 days ago
Contrary to popular misconception, European firms aren’t lagging behind in emerging technology adoption, and there’s no lack of innovative startups. Get a look at a few of this year’s top 10 emerging technologies through a European lens.
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