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The AppGen And Low-Code Platforms Landscape, Q2 2026, Is Out!
The application generation (AppGen) and low-code platforms market is evolving faster than most organizations can absorb. As AI expands, who can build software and how quickly it can be created has presented a new challenge for organizations to confront: scaling development with agentic capabilities without losing control. Why Does This Market Transition Matter? AppGen and […]
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Agentic AI In Insurance: Stop Chasing Autonomous Agents, Start Engineering Trust
Autonomous agents have become the wrongly envisaged North Star for agentic AI in insurance for many. In a regulated industry where every material decision must be explainable, auditable, and human-owned, the race to “fully autonomous agents” is colliding with operational reality. Most production deployments of agentic AI in insurance today augment existing workflows rather than […]
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The Consolidation Wars: M&A Is Rewriting Finance Automation
Coupa’s May 2026 acquisition of Rossum strengthens its accounts payable (AP) automation core and signals a deliberate move to anchor finance automation — built for the office of the CFO — in AI-powered platforms. By pairing Rossum’s large language model- and optical character recognition-driven invoice capture with its own strengths in payments, cash management, AP […]
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Seven Ways To Turn CX Forum East Analyst Time Into Real Momentum
At CX Forum East in New York City, registered attendees can book 20-minute one-on-one time with Forrester analysts onsite. This blog shares seven practical ways to use that access to pressure-test decisions, surface blind spots, sharpen priorities, and leave with clear next steps.
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Seven Ways To Turn CX Forum West Analyst Time Into Real Momentum
Heading to CX Forum West in San Francisco this June 29–30? Learn seven ways to prepare for your one-on-one time with Forrester analysts so you can show up with the right question, challenge your thinking, and walk away with insight you can use immediately to move your strategy forward.
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Redesign B2B2C Digital Strategy For The AI Era
AI is compressing consumer discovery, decision-making, and service into fewer, faster, and increasingly invisible moments. Answer engines and AI agents now decide what customers see — or don’t. Long-standing assumptions about how brands (the first “B”), intermediaries (the middle “B”), and customers (the “C”) create value no longer apply. Rather than layer AI onto existing […]
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Marketplace Platforms Aren’t One Market Anymore: Announcing Forrester’s Two Landscapes For 2026
Marketplace platforms no longer represent a single-category decision for enterprise buyers. The market is bifurcating into two operating models (or enterprise motions) that define how value is created, delivered, and measured: digital services (“bits”) and physical goods (“atoms”). To reflect this shift, we published two reports that align to a distinct buyer and consideration set: […]
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If Your Employees Aren’t Ready For AI, Neither Is Your Business
Success with AI rests on having a workforce that’s equipped and excited to use it. Forrester’s recent experience launching an AI learning program offers some valuable lessons.
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Announcing The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q2 2026
Check out the latest Forrester Wave™ evaluation of the governance, risk, and compliance platforms market and its findings.
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Financial Well-Being Is Under Pressure — A Strategic Priority For Banks
Financial well-being is under pressure — learn how banks can drive growth, trust, and resilience by embedding proactive, personalized digital experiences.
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AI Is Rewriting Financial Guidance — Are Financial Services Firms Keeping Up?
AI is redefining what consumers expect from financial guidance, but trust remains the limiter. As AI takes on more advanced roles, financial institutions must balance personalization and efficiency with transparency, governance, and human oversight.
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The Convergence Of Software Asset Management And SaaS Management
Software asset management (SAM) and SaaS management emerged to address different software delivery and licensing models. SAM focuses on on‑premises software, contractual compliance, and audit risk, while SaaS management developed to provide visibility into subscription usage and decentralized cloud adoption. As enterprise software environments have evolved, these categories increasingly overlap, driving convergence across tools, processes, […]
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Strategy: Some Assembly Required (Part 1)
I’m Joe Schiavone. Last time, we talked about roadmaps, remember? The best ones are built to come apart on purpose, with the goalposts already moving while you’re still drawing the diagram. A bunch of you reached out after that one (thank you, by the way), and the question that kept landing in my inbox was […]
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Stripe Sessions 2026: Stripe Is Rearchitecting Payments For An Agentic AI Economy
Stripe announced 288 products at Sessions 2026. Impressive on its own — but what struck me more was the thesis holding them together: Payments are evolving from transaction infrastructure for humans into programmable, continuous infrastructure for machines. Stripe is aligning its platform to support this shift. Three moves — stablecoins, streaming payments, and Stripe Radar […]
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Most B2B Marketing Organizations Are Not Short On Activity — They’re Short On Learning
Campaigns keep shipping. Dashboards keep glowing. But scratch the surface, and a harder truth emerges: Many teams repeat last year’s playbooks while markets, buyers, and channels move faster than they do. The risk is not doing too little. It is learning too slowly. That risk is rising. The majority of firms now default to playing it safe, […]
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Qualtrics Buys Press Ganey Forsta For $6.75 Billion … So Now What?
Back in October of last year, we blogged about Qualtrics’ planned acquisition of Press Ganey Forsta and what that would mean for clients of Qualtrics, Press Ganey (PG) Forsta, and InMoment, both inside and outside of the healthcare industry. Now that the deal is done, $6.75 billion later, there’s even more to discuss, so let’s […]
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Europe Economic Outlook, 2026: Energy And Geopolitical Headwinds Weigh On Growth
In 2026, energy and geopolitical headwinds will weigh on European economic growth. Learn more to understand the outlook and implications.
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Everlane Is The Next Millennial Brand To Fall
The Next Millennial Domino Falls When reports emerged that SHEIN had acquired Everlane, the other shoe dropped. Like the recently departed Allbirds, Everlane was once the poster child for a new kind of Millennial consumerism. It promised radical transparency, clean design, ethical sourcing, and a rejection of disposable fashion culture. Along with a generation of […]
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Announcing Forrester’s 2026 Security & Risk Enterprise Leadership Award
Have a great story about leveraging security, privacy, and risk management to drive trust, resilience, and responsible innovation? We'd love to hear from you.
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A Peek Behind The CX Forum Curtain: Five Questions With Host Rick Parrish
Rick Parrish, Forrester research director and CX Forum emcee, gives us a preview of what to expect this year and shares what he’s most excited about.
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