Age of the Customer
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LIVE! The Forrester Wave™: Master Data Management Solutions, Q2 2025
Learn about the latest trends in the master data management market in this preview of our latest Forrester Wave™ evaluation.
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Upskilling The Public Sector Workforce For The AI Era
Learn how to unlock AI value in the public sector by developing three capabilities: data literacy, AI fluency, and a pervasive culture of continuous learning and improving.
What It Means: A Forrester Podcast
New format. New topics. Same trusted insights from Forrester analysts.
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Jekyll And Hyde: The Dual Role Of Disruptive Technologies In Sustainability
Disruptive technologies such AI can boost efforts towards some strategic priorities, but can also work against environmental sustainability goals. Learn more about the the dual role played by six of the most important disruptive technologies poised to shape sustainability in 2025.
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Revolutionizing IT Management With Generative AI: The Future Is Here
For CEOs and CIOs, genAI promises more than incremental productivity gains; it provides a new layer of instrumentation that enhances visibility, velocity, and adaptability across the digital enterprise.
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Capgemini’s $3.3B Bet On WNS: The End Of Traditional BPO As We Know It
Capgemini’s recent announcement of its intent to acquire WNS for $3.3 billion represents more than just consolidation in the business process outsourcing (BPO) space. This deal reflects a decisive shift in the industry: The traditional, labor-intensive outsourcing model is giving way to intelligent, AI-powered service delivery. In today’s BPO market, AI is no longer a […]
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Leverage Cocreation To Accelerate Sustainability Innovation
Cocreation is a powerful tool to help CMOs orchestrate multiple internal teams and external partners to drive innovation. Because environmental sustainability demands a systemic approach with multiple stakeholders, CMOs can apply some of the lessons learned to help drive an ambitious cocreation agenda for environmental sustainability. The CMO’s position — at the intersection of business […]
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What’s Hot For Identity And Access Management In Asia Pacific In 2025?
Learn some of the key adoption drivers, technologies, and use cases for identity and access management (IAM) in Asia Pacific in this preview of a new report.
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Build Trust In Your Agency’s AI
As AI use grows in government, people are asking important questions about fairness, control, and responsibility. This blog looks at how public agencies can build trust by focusing on clear communication, ethical design, and employee involvement. It shows that trust isn’t just a nice-to-have — it’s key to making AI work for everyone.
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CX Leaders: Optimize Spending And Boost Impact In Volatile Times
Budget planning this season may feel like a high-stakes expedition into uncharted territory. Learn how our 2026 Budget Planning Guide can help customer experience leaders deftly navigate this uncertain terrain.
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Where Technology Executives Will Be Investing In 2026
For technology executives trying to build an investment plan for 2026, the picture is unclear. Find out where most IT organizations will be investing next year and where you may be able to scale back to fund more experimentation in the year ahead.
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Security Planning 2026: Budget To Manage Volatility, Seize Opportunities, And Avoid Threats
Security and risk leaders face an uncertain road ahead in 2026. Wild market swings, geopolitical tensions, and increased cybersecurity threats mean that security and risk leaders must build resilient plans and make bold moves to turn volatility into opportunity. Learn how our Budget Planning Guide for security and risk leaders can help.
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B2B Marketing Budgets 2026: Markets Are Volatile, But Planning Needn’t Be
Optimism about budget growth is high among B2B marketing leaders — but so is the pressure to deliver results. Focusing on resilience, changing buyers, and strategic use of AI will help these senior leaders thrive in an unpredictable climate.
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Budget Boom Or Budget Bust? Be Ready For Both In 2026
Though volatility has tempered budget expectations, business and tech leaders should prepare for the unexpected. Forrester’s 2026 Budget Planning Guides can help you make the right strategic moves this budget planning season.
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How 116 Retailers Competed With Amazon’s July 2025 Prime Day Event
As in years past, we reviewed the websites of 116 brands and retailers to see how they did — and didn’t — choose to compete with the four-day sale. Here’s what we found.
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Social Commerce Shows Promise But Still Hasn’t Hit Critical Mass In The US
Forrester’s 2022 assessment of the state of US social commerce uncovered widespread consumer mistrust in social media, which fizzled social media platforms’ commerce ambitions. In our latest report, a 2025 look at “The State Of Social Commerce,” we maintain our reservations around social commerce “taking off” in the US, especially compared to emerging markets.
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AMD Advancing AI 2025
AMD’s Advancing AI 2025 shed light on AMD’s strategic momentum, with a series of focused announcements spanning data center growth, product innovation, and ecosystem expansion. Get a detailed analysis of the event in this post.
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What Can I Do To Appear In Zero-Click Search?
Hint: Be mindful of the shift from source authority to a balance between authority and authenticity. Also, recognize that success will take a holistic, cross-team effort.
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From Generic To Human-Centered And Empowering: Tomorrow’s CX Starts Today
The convergence of emerging technologies is accelerating the transformation of customer experience — reshaping how companies understand and serve customers, streamline operations, and deliver value.
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Bringing AI To The Core: IBM’s Bets On In-Platform Intelligence
IBM’s 2025 infrastructure refresh isn’t just a silicon upgrade. It’s a performance, TCO, and sovereignty play. Get a detailed breakdown of the update and four clear next steps in this post.
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Systemic Risks Fracture The Business Mosaic
In ancient Rome, mosaics adorned the floors and walls of villas, temples, and public spaces. These intricate works of art were composed of tiny cubic tesserae. Each piece, though small, contributed to a grander design. But damage to even a single tile could disrupt the harmony of the whole. Today’s global business environment is no […]
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