Age of the Customer
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AI Will Redefine B2B Marketing Models — Get Ahead Of The Shift At AI Forum Singapore
Buyer behavior is changing faster than most go-to-market models can adapt. At AI Forum Singapore, learn how to align strategy, execution, and AI adoption to compete in a world of autonomous buyers.
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HPE Discover 2026: The Juniper Effect Comes Into Focus
If you tuned into HPE Discover 2026, either remotely or from the show floor in Las Vegas, one message came through loud and clear: AI is forcing a rethink of networking, data centers, and infrastructure. Unlike vendors positioning themselves primarily as software or cloud companies, HPE is leaning heavily into its heritage — the company […]
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From Watchdog To Working Dog: Datadog And The Expanding Control Layer
IT Control Plane Implications Of DASH by Datadog 2026 A couple weeks ago, I went to New York, where DASH by Datadog was held at the Javits Center. My main takeaway: I need to expand my sense of where an IT management platform can come from. For some years, I have argued that two dominant […]
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Your Guide To Austin For Technology & Innovation Forum Central
Heading to Technology & Innovation Forum Central in Austin? Discover coffee shops, restaurants, cultural attractions, and local experiences near the JW Marriott that can help you recharge, connect with peers, and make the most of your time at the event.
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Inside Forrester’s Inaugural Future Leaders Program
Three participants from Forrester’s first-ever Future Leaders program — designed for early-career professionals identified as rising talent within their organizations — share the highlights of their experience and the lessons they’re already applying on the job.
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The Rise Of The “Claude Cowboy” In RevOps
The rise of the “Claude Cowboy” signals a fundamental shift. As AI democratizes analysis and automation, the value of the RevOps function moves from producing reports to interpreting signals, managing risk, and guiding better decisions.
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Thinking Of Vibe Coding Your CLM? Consider These Five Trade-Offs First
Interest in build vs. buy for contract lifecycle management (CLM) is resurging, eerily invoking early-2000s vibes (pun intended). AI makes it easy to spin up something that looks like a CLM system — if you squint, you can see it. I keep thinking of a recent article about a Wall Street techie that vibe coded […]
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Meet Clinton Herget, Principal Analyst For Software Development Services And Developer Organizational Change
Hi! I’m Clinton, and I like to take things apart. From early childhood, my happiness didn’t come from unwrapping the new toy but from revealing its hidden secrets with a screwdriver. The desire to understand how things work at a deep level has animated me through a 20-year career in software building, engineering leadership, consulting, […]
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Quantum Negligence On The Clock: The US Just Set The Egg Timer On Quantum Migration As An Enterprise Risk
The question is no longer whether organizations should prepare for the quantum era, but how they will prove that they acted in time. New US guidance elevates post-quantum cryptography migration from a technology initiative to a board-level risk management responsibility.
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If CX Doesn’t Change Decisions, It Doesn’t Matter
CX teams create value not by measuring experiences but by influencing decisions. The organizations pulling ahead are using customer insights to guide investments, prioritize change, and drive business outcomes, turning CX from a reporting function into an operating discipline.
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Schneider Electric Announces Intention To Acquire Cognite
Forrester analyst Paul Miller explores what Schneider Electric’s intention to acquire Cognite means for industrial knowledge graphs.
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Build Bridges To Customers With Digital Product Passports
There's a real opportunity for organizations to leverage digital product passports beyond sustainability and compliance use cases.
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Stripe’s New Stablecoin Bet: Open USD
On June 30, 2026, Stripe, Visa, Mastercard, Coinbase, BlackRock, BNY, DBS, OCBC, Standard Chartered, Google, Shopify, and more than 140 other companies have signed on to Open USD, a new US dollar-backed stablecoin initiative operated by Open Standard. The project is designed for powering global money movement and is expected to go live later in […]
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Three Parting Lessons From Forrester’s June CX Events
Across our CX events in Amsterdam, New York City, and San Francisco, the message was clear: The organizations that thrive in the AI era won’t be the ones with the best AI; they will be the ones that put people first.
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Get Ready For The GTM Singularity At Forrester’s B2B Forum EMEA
The ground is shifting beneath B2B go-to-market strategies — and the old rules no longer apply. At B2B Forum EMEA, learn how to navigate the GTM singularity and turn disruption into a catalyst for growth.
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The CIO’s Responsibilities For AI Transformation Burst The Boundaries Of IT
The next generation of CIOs will be defined not by the systems they run, but by the business outcomes they help create. As AI reshapes organizations, technology leaders must bridge business and technology to guide investment decisions, orchestrate transformation, and ensure AI delivers value responsibly.
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Announcing The Forrester Wave™: IT Financial Management Software, Q2 2026 — Turn Insight Into Decisive Action
If your IT financial management (ITFM) solution only explains where the money went, it’s already obsolete. CIOs need help deciding what to do next, not better reports. In the recently published The Forrester Wave™: IT Financial Management Software, Q2 2026, we see a clear shift from cost transparency to decisioning. The leading vendors are moving […]
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What If AI Is Just Simply The Latest Tech Evolution, Nothing More?
AI's speed and scale may be unprecedented, but the leadership challenge is familiar. Organizations that stay focused on business design, cost discipline, and long-term adaptability will be better equipped to capture AI's value while avoiding the pitfalls of reactionary investment.
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Customer Zero Programs Prove That AI Works When Humans Change
I’m thrilled to announce new research, Customer Zero Programs Are A New Trust Test For Autonomous Execution: Why “Prove You Can Run It” Has Become The Gating Factor. I’m passionate about “customer zero” programs because they embody the authentic experience of an innovator that survived contact with reality and, as a result, has earned the […]
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Prime Day, June 2026: How Retailers Competed With Amazon
Learn how major retailers and brands competed with Amazon’s June 2026 Prime Day event.
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