Age of the Customer
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Stripe’s New Stablecoin Bet: The Open USD
On June 30, 2026, Stripe, Visa, Mastercard, Coinbase, BlackRock, BNY, DBS, OCBC, Standard Chartered, Google, Shopify, and more than 140 other companies have signed on to Open USD, a new US dollar-backed stablecoin initiative operated by Open Standard. The project is designed for powering global money movement and expected to go live later in 2026 […]
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Three Parting Lessons From Forrester’s June CX Events
Across our CX events in Amsterdam, New York City, and San Francisco, the message was clear: The organizations that thrive in the AI era won’t be the ones with the best AI; they will be the ones that put people first.
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Get Ready For The GTM Singularity At Forrester’s B2B Forum EMEA
The ground is shifting beneath B2B go-to-market strategies — and the old rules no longer apply. At B2B Forum EMEA, learn how to navigate the GTM singularity and turn disruption into a catalyst for growth.
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The CIO’s Responsibilities For AI Transformation Burst The Boundaries Of IT
A generation of CIOs built careers on running technology systems with a steady progression to the cloud and digital transformation. With the advent of meaningful AI toolkits and with the data and cloud foundations for change (hopefully) in place, the next generation of technology leaders will be defined by whether they can lead the business reinvention […]
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Announcing The Forrester Wave™: IT Financial Management Software, Q2 2026 — Turn Insight Into Decisive Action
If your IT financial management (ITFM) solution only explains where the money went, it’s already obsolete. CIOs need help deciding what to do next, not better reports. In the recently published The Forrester Wave™: IT Financial Management Software, Q2 2026, we see a clear shift from cost transparency to decisioning. The leading vendors are moving […]
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What If AI Is Just Simply The Latest Tech Evolution, Nothing More?
It probably isn’t, right? Millions of authors on the topic, expansive data center builds, government policies, wild valuations … could they be wrong? The truth, as it usually is, is that this is somewhere between “This will change everything” and “This will do nothing new. I’m bored. What’s next?” But … what if? The AI […]
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Customer Zero Programs Prove That AI Works When Humans Change
I’m thrilled to announce new research, Customer Zero Programs Are A New Trust Test For Autonomous Execution: Why “Prove You Can Run It” Has Become The Gating Factor. I’m passionate about “customer zero” programs because they embody the authentic experience of an innovator that survived contact with reality and, as a result, has earned the […]
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Prime Day, June 2026: How Retailers Competed With Amazon
Learn how major retailers and brands competed with Amazon’s June 2026 Prime Day event.
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Inclusive Design Is Automotive’s Overlooked Growth Opportunity
Automotive firms are under pressure to innovate while managing cost and complexity. Margins are tight. Customer expectations are shifting. Yet many OEMs still design for an “average” driver who no longer reflects reality. But when OEMs design for diverse needs, they unlock innovations that create better experiences for everyone — the curb-cut effect — and […]
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B2B Social Media Influencers Have More Influence Than Ever
B2B marketers have engaged in influencer marketing for decades, working with journalists, analysts, experts, and others. What’s changed is that social media is now central to the buying journey.
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Comcast Split Puts NBCUniversal In Play
Here we go again. Comcast announced today that it’s separating its NBCUniversal assets into a standalone, publicly traded entity, including Peacock, NBC, Telemundo, Universal Studios, theme parks, and Sky. The move splits content from connectivity and gives NBCUniversal the independence to invest, compete, and pursue deals in the rapidly consolidating streaming market. NBCUniversal Split Echoes […]
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The Dawn Of The Accidental Developer
Recently, a colleague of mine was working on a mathematical model in Excel. He asked Copilot to solve a complex problem. The answer the spreadsheet produced wasn’t quite right. He asked Copilot what it did to figure out the answer. It started spitting out Python code. My colleague was not a developer. He had never […]
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Use The New Executive Order As A Canary For Enterprise PQC Migration And Procurement
On June 22, 2026, the White House issued a new executive order (EO), Securing the Nation Against Advanced Cryptographic Attacks. While it has direct implications for federal agencies, there are parts that are worth paying attention to for enterprise security and risk leaders. Here’s what’s worth your attention, whether or not you hold a federal […]
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New Executive Order Makes PQC Migration A Multiyear Operational Program For Federal Security Leaders
For a private-sector CISO, a new US executive order (EO), Securing the Nation Against Advanced Cryptographic Attacks, is an additional signal and call to action. For federal security leaders, it’s an order with your name on it. The recap on what to do is short: Inventory your cryptography, name someone to run the migration, and […]
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AI Is Moving Fast, But Trust Is Struggling To Keep Up: Why Security And Risk Leaders Can’t Miss Forrester’s AI Forum
AI adoption is accelerating, but confidence in its outcomes isn’t. At Forrester’s AI Forum 2026, security and risk leaders will learn how to shift from traditional protection to a trust-and-assurance mandate — with practical frameworks, real-world perspectives, and strategies to secure an increasingly agentic enterprise while enabling innovation.
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Meta Gambles With Its Trust In Prediction Markets
Meta is entering the prediction market, but the move is more reactive than strategic, and it will be hindered by consumer distrust.
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Don’t Just Hear About The IT Singularity — Work Through It At Our Austin Tech Forum
As AI becomes embedded everywhere, turning ambition into outcomes is the challenge. Learn how workshops and certifications at Technology & Innovation Forum Central help leaders build actionable strategies, test decisions, and leave with a clear plan in the IT singularity.
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Don’t Just Hear About The IT Singularity — Work Through It At Our NYC Tech Forum
Don’t just hear about the IT singularity — work through it. Discover how hands-on workshops and certifications at Technology & Innovation Forum East help technology leaders turn AI ambition into real plans, pressure-test decisions, and leave with strategies ready to execute.
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The Canary In The CDP Mine: Databricks CustomerLake Is The Litmus Test For Agentic Marketing
Databricks announced CustomerLake, a new customer data platform (CDP) offering, at its Data + AI Summit last week. Though widely anticipated, the announcement generated quite a bit of unabashed excitement and clever commentary. The enthusiasm is relatable; it’s not every day the martech industry gets a new entrant. A CDP Announcement That Isn’t Really About […]
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AI Forces A Redesign Of How Marketing And Agencies Work
As CMOs take on greater responsibility for AI-driven business outcomes, they must lead changes in how marketing is structured, executed, and measured. This is exposing a gap between what CMOs need and what traditional agencies deliver, creating an opportunity for a new class of partner focused on transformation, not just execution.
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