Age of the Customer
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Meet Clinton Herget, Principal Analyst For Software Development Services And Developer Organizational Change
Hi! I’m Clinton and I like to take things apart. From early childhood, my happiness didn’t come from unwrapping the new toy but from revealing its hidden secrets with a screwdriver. The desire to understand how things work at a deep level has animated me through a 20-year career in software building, engineering leadership, consulting and technology storytelling. I’m thrilled to bring that curiosity […]
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Quantum Negligence On The Clock: The US Just Set The Egg Timer On Quantum Migration As An Enterprise Risk
The US federal government just did something subtle yet significant for enterprise risk: it put post‑quantum cryptography (PQC) migration on a clock. The executive order, “Ushering in the Next Frontier of Quantum Innovation,” tells agencies to accelerate migration to post-quantum cryptography, assign accountable leaders, run pilots, and work toward defined deadlines for critical systems. The […]
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If CX Doesn’t Change Decisions, It Doesn’t Matter
CX teams create value not by measuring experiences but by influencing decisions. The organizations pulling ahead are using customer insights to guide investments, prioritize change, and drive business outcomes, turning CX from a reporting function into an operating discipline.
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Schneider Electric Announces Intention To Acquire Cognite
Forrester analyst Paul Miller explores what Schneider Electric’s intention to acquire Cognite means for industrial knowledge graphs.
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Build Bridges To Customers With Digital Product Passports
There's a real opportunity for organizations to leverage digital product passports beyond sustainability and compliance use cases.
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Stripe’s New Stablecoin Bet: Open USD
On June 30, 2026, Stripe, Visa, Mastercard, Coinbase, BlackRock, BNY, DBS, OCBC, Standard Chartered, Google, Shopify, and more than 140 other companies have signed on to Open USD, a new US dollar-backed stablecoin initiative operated by Open Standard. The project is designed for powering global money movement and is expected to go live later in […]
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Three Parting Lessons From Forrester’s June CX Events
Across our CX events in Amsterdam, New York City, and San Francisco, the message was clear: The organizations that thrive in the AI era won’t be the ones with the best AI; they will be the ones that put people first.
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Get Ready For The GTM Singularity At Forrester’s B2B Forum EMEA
The ground is shifting beneath B2B go-to-market strategies — and the old rules no longer apply. At B2B Forum EMEA, learn how to navigate the GTM singularity and turn disruption into a catalyst for growth.
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The CIO’s Responsibilities For AI Transformation Burst The Boundaries Of IT
The next generation of CIOs will be defined not by the systems they run, but by the business outcomes they help create. As AI reshapes organizations, technology leaders must bridge business and technology to guide investment decisions, orchestrate transformation, and ensure AI delivers value responsibly.
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Announcing The Forrester Wave™: IT Financial Management Software, Q2 2026 — Turn Insight Into Decisive Action
If your IT financial management (ITFM) solution only explains where the money went, it’s already obsolete. CIOs need help deciding what to do next, not better reports. In the recently published The Forrester Wave™: IT Financial Management Software, Q2 2026, we see a clear shift from cost transparency to decisioning. The leading vendors are moving […]
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What If AI Is Just Simply The Latest Tech Evolution, Nothing More?
AI's speed and scale may be unprecedented, but the leadership challenge is familiar. Organizations that stay focused on business design, cost discipline, and long-term adaptability will be better equipped to capture AI's value while avoiding the pitfalls of reactionary investment.
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Customer Zero Programs Prove That AI Works When Humans Change
I’m thrilled to announce new research, Customer Zero Programs Are A New Trust Test For Autonomous Execution: Why “Prove You Can Run It” Has Become The Gating Factor. I’m passionate about “customer zero” programs because they embody the authentic experience of an innovator that survived contact with reality and, as a result, has earned the […]
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Prime Day, June 2026: How Retailers Competed With Amazon
Learn how major retailers and brands competed with Amazon’s June 2026 Prime Day event.
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Inclusive Design Is Automotive’s Overlooked Growth Opportunity
Automotive firms are under pressure to innovate while managing cost and complexity. Margins are tight. Customer expectations are shifting. Yet many OEMs still design for an “average” driver who no longer reflects reality. But when OEMs design for diverse needs, they unlock innovations that create better experiences for everyone — the curb-cut effect — and […]
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B2B Social Media Influencers Have More Influence Than Ever
B2B marketers have engaged in influencer marketing for decades, working with journalists, analysts, experts, and others. What’s changed is that social media is now central to the buying journey.
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Comcast Split Puts NBCUniversal In Play
Here we go again. Comcast announced today that it’s separating its NBCUniversal assets into a standalone, publicly traded entity, including Peacock, NBC, Telemundo, Universal Studios, theme parks, and Sky. The move splits content from connectivity and gives NBCUniversal the independence to invest, compete, and pursue deals in the rapidly consolidating streaming market. NBCUniversal Split Echoes […]
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The Dawn Of The Accidental Developer
Recently, a colleague of mine was working on a mathematical model in Excel. He asked Copilot to solve a complex problem. The answer the spreadsheet produced wasn’t quite right. He asked Copilot what it did to figure out the answer. It started spitting out Python code. My colleague was not a developer. He had never […]
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Use The New Executive Order As A Canary For Enterprise PQC Migration And Procurement
On June 22, 2026, the White House issued a new executive order (EO), Securing the Nation Against Advanced Cryptographic Attacks. While it has direct implications for federal agencies, there are parts that are worth paying attention to for enterprise security and risk leaders. Here’s what’s worth your attention, whether or not you hold a federal […]
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New Executive Order Makes PQC Migration A Multiyear Operational Program For Federal Security Leaders
For a private-sector CISO, a new US executive order (EO), Securing the Nation Against Advanced Cryptographic Attacks, is an additional signal and call to action. For federal security leaders, it’s an order with your name on it. The recap on what to do is short: Inventory your cryptography, name someone to run the migration, and […]
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AI Is Moving Fast, But Trust Is Struggling To Keep Up: Why Security And Risk Leaders Can’t Miss Forrester’s AI Forum
AI adoption is accelerating, but confidence in its outcomes isn’t. At Forrester’s AI Forum 2026, security and risk leaders will learn how to shift from traditional protection to a trust-and-assurance mandate — with practical frameworks, real-world perspectives, and strategies to secure an increasingly agentic enterprise while enabling innovation.
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