Age of the Customer
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Navigating Cyber Regulatory Purgatory Using AI
As cyber regulations continue to multiply, cyber and risk professionals need to make choices about how they comply with cyber regulations that conflict with each other. Find out how generative AI can help in this preview of our upcoming Security & Risk Summit.
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Infrastructure As Platform: Conquering Chaos In The Agentic Era Requires A New Foundation
Enterprises must transform traditional infrastructure into strategic platforms that drive innovation, resilience, and adaptability to address the agentic era. Learn why well-aligned, future-proof infrastructure is key to enabling intelligent business ecosystems and achieving enterprise goals in this preview of our upcoming Technology & Innovation Summit.
What It Means: A Forrester Podcast
New format. New topics. Same trusted insights from Forrester analysts.
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Human Risk Management: From Talk To Action In 18 Months
Since its launch, human risk management has blossomed into a distinct and expanding market, attracting the interest and budget of many organizations. Learn about the fast evolution of HRM in this preview of our upcoming Security & Risk Summit.
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Meet Your CRM Marketing Services Match
CRM marketing services may be a mouthful, but this market encompasses a broad range of capabilities: combining data, customer insights, and technology to infuse first-party data across the customer lifecycle. As brands strive to deliver data-driven campaigns and personalized experiences, B2C CRM marketing services have responded in kind, expanding from direct mail and email marketing […]
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From Digital Sovereignty Platforms to Sovereign Cloud Platforms: Three Reasons For A Title Change
Increased complexity and additional market factors led us to rethink the title of our upcoming Forrester Landscape report.
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US Economic Outlook H2 2025: Steady Growth, Growing Caution
The US economy performed relatively well in the first half of 2025 despite rising tariff uncertainty and delayed decision-making by businesses, consumers, investors, and central banks. Find out what to expect in the second half of 2025 in this preview of Forrester’s US Economic Trends And Outlook, H2 2025, report.
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Meet The AI Agents Redefining B2B GTM Strategies And Approaches At B2B Summit EMEA
AI agents are augmenting the B2B GTM workforce — and workflows — at a rapid pace. Get to know them and their capabilities better at our B2B Summit EMEA event.
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Disney Plays More Sports
Sports is the big headline coming out of Disney’s latest earnings report, and for good reason. Learn why Disney is prioritizing programming with the highest ad revenue potential in this post.
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Five Strategic CMO Moves Heading Into 2026
The stakes for senior B2B marketing leaders are high heading into budget planning season. Learn how to navigate turmoil and come out ahead.
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The Autonomous Testing Platforms Landscape, Q3 2025, Is Out!
As software development accelerates through AI and generative technologies developer teams need to rethink how they approach testing. Learn some of the benefits of autonomous testing platforms in this preview of a new market landscape report.
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The Clock Didn’t Stop: The EU AI Act Will Reshape Your AI Strategy — Now
After rejecting lobbying efforts from the tech industry, the EU is moving forward with the next phase of the EU AI Act. Find out what this means for organizations leveraging AI in the EU and beyond.
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GenAI Offers The Digital Employee Experience Opportunity Of A Lifetime
Demand for new AI-driven capabilities is surging, creating unique problems for technology leaders. Find out how an AI-enabled digital employee experience strategy can help in this preview of Forrester’s upcoming Technology & Innovation Summit North America.
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Embed IT Finance To Improve IT Spend Management
A recent Forrester survey found enterprises with IT finance teams reporting into an IT org were 18% more likely to have high visibility into tech spend than those where IT finance reported into a finance org. Get four tips on how to encourage this embeddedness in your organization.
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Introducing AEGIS — The Guardrails That CISOs Need For The Agentic Enterprise
AI agents aren’t coming — they’re already here. And they’re not waiting for your security architecture to catch up. Learn how Forrester's new AEGIS framework can help CISOs secure, govern, and manage AI agents and agentic infrastructure.
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New Research: Top Emerging Technologies In Healthcare
Healthcare organizations face constant pressure to improve clinical outcomes and workforce retention amid budget constraints and market volatility. Our new research aims to help them prioritize the technologies that will have the most impact today.
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Forrester’s 2025 Technology Strategy Impact Award Winners And Runner-Up For APAC
Congratulations to FWD Group and YCH Group, our winners this year, and to AIA Group, our runner-up. Learn more about the technology strategies each of these firms developed and how they executed them with precision and agility.
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US Consumers Want Subscription Companies To Do Better
The average US online adult has more than four monthly subscriptions, according to Forrester’s 2024 data. Subscription companies have room to improve what they provide their customers.
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Government Technology Procurement Enters A New Era Of Strategic Transformation
The era of piecemeal, siloed government technology procurement is giving way to a strategic sea change. Learn why fragmented, agency-by-agency deals are being replaced with massive enterprise-level contracts designed for transformational impact and what it means for government tech leaders.
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Master Risk And Conquer Chaos At Forrester’s Security & Risk Summit
For leaders in security, risk, and privacy, this year has been different, with a new level of volatility fueled by geopolitics, new regulatory hurdles, relentless AI disruption, and looming quantum threats. Learn how Forrester’s Security & Risk Summit 2025 can empower you to stay ahead of the chaos, take the right risks, and secure your organization.
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Stop Reacting To GenAI Tool Requests And Lead With A Content Decision Framework
Discover why B2B leaders must understand the current state of people and workflows in content before moving forward with investments in generative AI for content creation.
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