Age of the Customer
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Meta’s Recent Shops Ads Controversy Reinforces The Need For Transparency in Marketing Measurement
In an ideal world, marketers have constant access to industry-leading tools and knowledgeable experts that provide transparent and accurate measurement, connecting every marketing activity to real, measurable business outcomes. With the latest and most reliable methods at their fingertips, marketers can use strategic, tactical, and diagnostic insights to allocate budgets with precision, experiment confidently with […]
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Tencent Targets Overseas Markets With Its TCE Sovereign Cloud Offering
Find out more about Tencent's sovereign cloud solution, the Tencent Cloud Enterprise (TCE), which it is using to pursue overseas business expansion.
What It Means: A Forrester Podcast
New format. New topics. Same trusted insights from Forrester analysts.
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Marketers Are In Their AI Era (And It’s Not Ending Anytime Soon)
Through all the uncertainty this year, one constant persists: AI adoption and its potential to reshape B2C marketing as we know it. Find out how in this preview of a new survey and report.
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TikTok Lives To See Another Day
The US and China have a deal framework to divest US TikTok from ByteDance. One big question around this deal has been whether the algorithm would come with the sale. Learn the details in this review of the deal, including how it may impact US users and advertisers.
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Your Successful Customers Have Power Over Buyers — Don’t Leave It To Chance
A new report, "Amplify Customer Voices To Support Buying Decisions," helps organizations understand their customers’ influence on B2B buying decisions and provides guidance on nurturing knowledgeable customers to share their experiences with buyers.
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The Top Five Initiatives For B2C CMOs In 2026
It’s that time of year — when we examine what’s top of mind for B2C CMOs in the US as they plan for the upcoming year. 2026 brings a renewed focus on CX and customer loyalty while AI hype starts to shape into real AI capabilities. Forrester’s Q3 2025 CMO Pulse Survey provided a list of […]
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Securing AI’s M&A Feeding Frenzy Is On
The cybersecurity industry is in the middle of a land grab as AI security M&A heats up. In just 18 months, eight major vendors — including Check Point, Cisco, Crowdstrike, F5, Palo Alto Networks — have spent upwards of $2.0 billion acquiring startups focused on securing enterprise AI. AI for security is already poised to disrupt the […]
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How Financial Services Firms Align Business And Technology Strategies In 2025
Financial services firms are increasing technology investment in 2025 to improve customer experience, align business and IT strategies, and drive strategic growth amid economic uncertainty
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Raise Your Revenue Process Transformation IQ At B2B Summit EMEA
Forrester's B2B Summit EMEA, explore different facets of revenue process transformation and fast-track customer-centered growth.
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Don’t Fire Your Developers! What AI-Enhanced Software Development Means For Technology Executives
There is no doubt that the willingness to leverage AI for software development is high. Yet the reality is more complex than news sound bites might make it seem. Tech execs shouldn't think about eliminating software development roles but rather, reskilling their teams.
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Predictions 2026: Environmental Sustainability Enters An Era Of Authenticity
Environmental sustainability is entering a new era: Performative messaging is out, and authenticity is in. Find out what this means in Forrester’s 2026 predictions for environmental sustainability.
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IAA Mobility Is Still A Car Show
Forrester analysts visited the IAA-Mobility trade show in Munich this year. Here's some of what they saw, and some of what they missed.
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Meta Connect 2025: AI Glasses Make A Mark
The smart glasses category remains niche, but expect competition to heat up soon.
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Guided By Empathy: How Smart Hospitals Innovate While Staying Patient-Centric
A hospital’s physical infrastructure is often outdated and incompatible with digital technologies, sustainability goals, and easy navigation. Find out what a smart hospital can look like and what steps healthcare facilities can take now.
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NRF Europe Innovators Showcase: Retail Tech To Watch
Read this Forrester blog for an overview of the NRF Europe Innovators Showcase highlighting retail technology vendors that are making headlines.
Blog
It’s Time To Talk About Where Your CX Function Should Sit
It's one of the most common questions from CX leaders: Where should the CX function sit? We identified multiple factors and variables that influence the best possible home for the CX function in this post.
Blog
School Is In Session, And Attackers Are Grading Your Software Supply Chain Security
Three recently revealed software supply chain attacks are a reminder of how attackers probe for any weakness in a supply chain, including smaller entities, to target larger enterprises. Find out how you can learn from these attacks to strengthen your supply chains.
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Insights From Our New Evaluation, The Forrester Wave™: Digital Analytics Solutions, Q3 2025
Explore the top digital analytics solutions of 2025 in the Forrester Wave™. Discover key trends, such as generative AI, data integration, and holistic insights.
Blog
Strategic AI Readiness: How To Move From Hype To Scalable Impact
Most firms have AI strategies, but few activate them. Learn how to align AI with business value, scale use cases, and embed governance for lasting impact.
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Adaptive Mobile Banking: Forrester’s 2025 European Insights
Discover how European banks are turning mobile apps into smart, conversational experiences. Forrester’s 2025 review reveals key trends and leaders.
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