Age of the Customer
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Trust In Health Insurers: Nearing The Point Of No Return
Trust in health insurers is low. This year’s data makes the hard truth impossible to ignore: only 25% of noncustomers and 54% of customers describe health insurers as trustworthy. US consumers are bracing for a historic rise in premiums for 2026. They are questioning whether insurance is a worthwhile expense, just as they are increasingly […]
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European Banks Have Room to Grow — And Leaders to Learn From
Forrester’s Total Experience Score shows many European banks aren’t delivering on brand promises. Explore which banks lead in customer and brand experience.
What It Means: A Forrester Podcast
New format. New topics. Same trusted insights from Forrester analysts.
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Forrester’s 2025 Enterprise Architecture Award Winner And Runner-Up For EMEA
Forrester is proud to announce Philip Morris International as the winner of the 2025 Enterprise Architecture (EA) Award for EMEA and Saudi Telecom Company as the runner-up. Learn more about their EA strategies in this post and at Technology & Innovation Summit EMEA.
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Forrester’s 2025 Technology Strategy Impact Award Winner And Runners-Up For EMEA
Forrester is proud to announce mBank as the winner of the 2025 Technology Strategy Impact Award for EMEA, with TBC Bank and Philip Morris International as runners-up.
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The Long-Term Impact Of The $100,000 H-1B Fee? Higher IT Service Prices And More Offshore
Find out how the Trump administration's executive order imposing a $100,000 fee on new H-1B visa applications impacts IT service providers and leaders at US companies.
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Meta’s Recent Shops Ads Controversy Reinforces The Need For Transparency in Marketing Measurement
In an ideal world, marketers have constant access to industry-leading tools and knowledgeable experts that provide transparent and accurate measurement, connecting every marketing activity to real, measurable business outcomes.
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Tencent Targets Overseas Markets With Its TCE Sovereign Cloud Offering
Find out more about Tencent’s sovereign cloud solution, Tencent Cloud Enterprise, which it is using to pursue overseas business expansion.
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Marketers Are In Their AI Era (And It’s Not Ending Anytime Soon)
Through all the uncertainty this year, one constant persists: AI adoption and its potential to reshape B2C marketing as we know it. Find out how in this preview of a new survey and report.
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TikTok Lives To See Another Day
The US and China have a deal framework to divest US TikTok from ByteDance. One big question around this deal has been whether the algorithm would come with the sale. Learn the details in this review of the deal, including how it may impact US users and advertisers.
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Your Successful Customers Have Power Over Buyers — Don’t Leave It To Chance
A new report, “Amplify Customer Voices To Support Buying Decisions,” helps organizations understand their customers’ influence on B2B buying decisions and provides guidance on nurturing knowledgeable customers to share their experiences with buyers.
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The Top Five Initiatives For B2C CMOs In 2026
It’s that time of year — when we examine what’s top of mind for B2C CMOs in the US as they plan for the upcoming year. 2026 brings a renewed focus on CX and customer loyalty while AI hype starts to shape into real AI capabilities. Forrester’s Q3 2025 CMO Pulse Survey provided a list […]
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Securing AI’s M&A Feeding Frenzy Is On
The cybersecurity industry is in the middle of a land grab as AI security M&A heats up. In just 18 months, eight major vendors — including Check Point, Cisco, CrowdStrike, F5, and Palo Alto Networks — have spent upwards of $2.0 billion acquiring startups focused on securing enterprise AI. AI for security is already poised to disrupt […]
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How Financial Services Firms Align Business And Technology Strategies In 2025
Financial services firms are increasing technology investment in 2025 to improve customer experience, align business and IT strategies, and drive strategic growth amid economic uncertainty.
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Raise Your Revenue Process Transformation IQ At B2B Summit EMEA
Forrester’s B2B Summit EMEA will explore different facets of revenue process transformation and how to fast-track customer-centered growth.
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Don’t Fire Your Developers! What AI-Enhanced Software Development Means For Technology Executives
There is no doubt that the willingness to leverage AI for software development is high. Yet the reality is more complex than news sound bites might make it seem. Tech execs shouldn’t think about eliminating software development roles but rather reskilling their teams.
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Predictions 2026: Environmental Sustainability Enters An Era Of Authenticity
Environmental sustainability is entering a new era: Performative messaging is out, and authenticity is in. Find out what this means in Forrester’s 2026 predictions for environmental sustainability.
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IAA Mobility Is Still A Car Show
Forrester analysts visited the IAA Mobility trade show in Munich this year. Here’s some of what they saw and some of what they missed.
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Meta Connect 2025: AI Glasses Make A Mark
The smart glasses category remains niche, but expect competition to heat up soon.
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Guided By Empathy: How Smart Hospitals Innovate While Staying Patient-Centric
A hospital’s physical infrastructure is often outdated and incompatible with digital technologies, sustainability goals, and easy navigation. Find out what a smart hospital can look like and what steps healthcare facilities can take now.
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NRF Europe Innovators Showcase: Retail Tech To Watch
Read this Forrester blog for an overview of the NRF Europe Innovators Showcase highlighting retail technology vendors that are making headlines.
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