Age of the Customer
Insights
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More Alliance: MACH Comes Of Age With Coaching Focus
Now that The Forrester Wave™: Commerce Solutions for B2B, Q2 2024, is released, I can share an update of my perspective on the MACH Alliance. Four member companies were in the B2B commerce solutions Wave mix this time around, and more espoused their architectural virtues (some didn’t qualify for MACH membership, and some didn’t qualify […]
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50/50: Capital One, Discover, And Differentiation In Credit Cards
Welcome back to Forrester’s blog series, 50/50, where we showcase two sides of a B2C marketing issue. This time, we explore how consumers feel about Capital One’s bid to acquire Discover — and how differentiated credit card brands are in the eyes of customers. The main catalyst for this research is Capital One’s announced plan […]
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Announcing The Forrester Wave™: Commerce Solutions For B2B, Q2 2024
The B2B commerce solutions market is no longer “a tale of two cities,” stuck between choosing either cloud architecture or robust features. Collectively, the vendors have closed the chasm: The new-school cloud-native vendors have invested in features — and the stalwarts have invested in modernized architecture. You can breathe a sigh of relief that in […]
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Results Of The Forrester Wave™: Commerce Solutions For B2C, Q2 2024 — Digital Leaders Focus On Extending The Life Of Their Commerce Solution
Read Principal Analyst Emily Pfeiffer’s insights on the shifts in the B2C commerce market over the past two years.
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Thanks To Public Clouds, Vendors Can Better Serve The Long Tail Of B2B Commerce
The Forrester Wave™: Commerce Solutions For B2B, Q2 2024, reveals that public clouds help vendors refocus on their markets by narrowing what used to be a chasm between being feature-rich or being architected for today. Now, B2B businesses can find a commerce solution provider that gives them the best of both: Architecture alliances let commerce […]
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Coming In June: Forrester’s Top 10 Emerging Technologies For 2024
We've finalized our selections. (And, yes, the overwhelming wave of AI technologies influenced our selection process.) Find out what changed in our analysis this year and more on what to expect.
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What’s Marketing Ops And MRM Got To Do With It? (Got To Do With It?)
Tina Turner famously questioned, “Who needs a heart when a heart can be broken?” Marketing operations is the beating heart of marketing teams. Strong marketing operations yields better decision-making, improved capacity and efficiency, and stronger governance and compliance. Yet the marketing operations heart is broken in many companies. Don’t despair — this vital organ can […]
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Location Data Is A Problematic Fave, And It’s Time To Break Up
We’ve written in the past about the dangers of location data, but recent headlines have once again highlighted its extremely problematic nature. The US Federal Communications Commission fined four mobile carriers $200 million for selling customers’ location data, and Google is paying a $62 million settlement in a class-action lawsuit alleging that it collected location […]
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B2B Marketing Leaders Don’t Trust Their Measurement, And What They Measure Isn’t Helping
Nearly two-thirds of marketing leaders say that they don’t believe their measurement and analytics are well aligned with organizational objectives. A continued focus on marketing sourcing is emblematic of the problem.
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Is Your Strategy Failing You? Or Are You Failing Your Strategy?
The basic concept of a strategy is that it describes what an organization plans to do, and very importantly, it excludes the things that the organization doesn’t plan to do. But it’s not just the what that matters: It’s also the how. When I advise Forrester’s clients on how to think about their customer experience […]
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Learn How Humans And AI Will Unite In The Future Of Work
This year’s CX Summit North America will feature our latest insights into how AI will impact company culture, DEI priorities, customer experience, and more.
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Don’t Let Google’s Cookie Commitment Issues Delay Better Advertising Experiences
Despite the delay, you still should move forward in improving your customers' advertising experiences. Here are steps to take now.
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When It Comes To Sales And Marketing Alignment, Data Needs To Come Before People
Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.
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Designing B2B Operating Models For Customer-Obsessed Growth
Operating models optimize organizations to drive value in dynamic B2B markets. Forrester's High-Performance Operating Model Framework helps align all aspects of the organization to deliver customer value and prioritize decision-making.
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Solve The AI Trust Dilemma At CX Summit EMEA
As organizations increasingly invest in genAI capabilities and consumer-facing use cases, they need to consider consumer trust. Learn how to foster trust in this CX Summit EMEA keynote preview.
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Latest Proposed Federal Privacy Law Faces Favorable Winds
Though the American Privacy Rights Act faces an uphill road, there are clear signs of progress on the consumer privacy front. Learn about the bill and what marketers can expect.
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What’s Lurking In Your Sales Culture?
Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview.
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It’s Time For Sales Leaders To Coach Sellers Like Athletes
Sales managers now have the visibility needed to coach sellers beyond the basics.
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Adtech Is Losing The Plot On Made-For-Arbitrage (MFA) Sites
Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com. The company created the site in 2017 as a subdomain, stretched its own content to fit more ad formats (e.g., turning 700-word articles into 34 slides), and sold advertising on this made-for-arbitrage (MFA) site to brands that […]
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Announcing The Winners Of Forrester’s Coveted B2B Return On Integration Honors For North America
These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May.
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