Mo Allibhai
Senior Analyst
Author Insights
Blog
MediaMath Bankruptcy Fallout: SSPs Dine-And-Dash, Leave Publishers With The Bill
Adtech is supposed to efficiently connect marketers with publishers — demand with supply. Marketers rely on a suite of vendors, including demand-side platforms (DSPs) to furnish brand-safe, fraud-free inventory, and publishers use supply-side platforms (SSPs) to match their unique content to relevant ads and buyers. Ads and cash travel one way; as the funds disperse […]
Blog
MediaMath’s Demise Puts Undifferentiated DSPs On Notice
As the dust settles from the slow, then sudden, death of MediaMath, it’s clear that this was a one-off case of financial mismanagement rather than a canary in the coal mine for demand-side platforms (DSPs) or adtech. The event resurfaces the interdependency of the ecosystem and recalls the last time that a major DSP turned […]
Blog
Adtech Is Searching For Its Next Oasis
This year, programmatic advertisers face an unusual economic paradox: Ad spend continues to go up, but sellers of programmatic advertising and adtech vendors alike are consolidating and reorganizing in pursuit of efficiency. The stakes (and the same factors that drove real-time bidding adoption in the first place) are high: millions of hours of monetizable consumer […]