Age of the Customer
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Predictions 2026: Environmental Sustainability Enters An Era Of Authenticity
Environmental sustainability is entering a new era: Performative messaging is out, and authenticity is in. Find out what this means in Forrester’s 2026 predictions for environmental sustainability.
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IAA Mobility Is Still A Car Show
Forrester analysts visited the IAA-Mobility trade show in Munich this year. Here's some of what they saw, and some of what they missed.
What It Means: A Forrester Podcast
New format. New topics. Same trusted insights from Forrester analysts.
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Meta Connect 2025: AI Glasses Make A Mark
This year’s Meta Connect picked up where last year’s left off: AI Glasses. Mark Zuckerberg kicked off the event with a keynote outlining his vision for Meta’s expanding suite of AI glasses, powered by personal superintelligence. In addition to announcing a new entry into Meta’s Oakley lineup (Vanguard), the next generation of Meta Ray-Ban glasses […]
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Guided By Empathy: How Smart Hospitals Innovate While Staying Patient-Centric
A hospital’s physical infrastructure is often outdated and incompatible with digital technologies, sustainability goals, and easy navigation. Find out what a smart hospital can look like and what steps healthcare facilities can take now.
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NRF Europe Innovators Showcase: Retail Tech To Watch
Read this Forrester blog for an overview of the NRF Europe Innovators Showcase highlighting retail technology vendors that are making headlines.
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It’s Time To Talk About Where Your CX Function Should Sit
It's one of the most common questions from CX leaders: Where should the CX function sit? We identified multiple factors and variables that influence the best possible home for the CX function in this post.
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School Is In Session, And Attackers Are Grading Your Software Supply Chain Security
Three recently revealed software supply chain attacks are a reminder of how attackers probe for any weakness in a supply chain, including smaller entities, to target larger enterprises. Find out how you can learn from these attacks to strengthen your supply chains.
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Insights From Our New Evaluation, The Forrester Wave™: Digital Analytics Solutions, Q3 2025
Explore the top digital analytics solutions of 2025 in the Forrester Wave™. Discover key trends, such as generative AI, data integration, and holistic insights.
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Strategic AI Readiness: How To Move From Hype To Scalable Impact
Most firms have AI strategies, but few activate them. Learn how to align AI with business value, scale use cases, and embed governance for lasting impact.
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Adaptive Mobile Banking: Forrester’s 2025 European Insights
Discover how European banks are turning mobile apps into smart, conversational experiences. Forrester’s 2025 review reveals key trends and leaders.
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Improve Your CX Prioritization With Forrester’s Updated And Expanded Tools
How do you make good decisions? That question is at the heart of many conversations I’ve had with clients about CX prioritization. Choosing what to do — and what not to do — is both an art and a science, and you can apply different levels of rigor to your process to enhance your ability […]
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The Technology Lifecycle Never Goes Away
Technical debt isn’t just a developer headache anymore — it’s a strategic business risk. Learn how technology lifecycle management can be a practical lever to pull to stop technical debt from overwhelming your organization.
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Shots Fired: Vaccine Confusion Echoes Nationwide
In the wake of a sweeping CDC leadership shake-up, deep cuts to mRNA vaccine research funding, and intensifying political debate over public safety, vaccine policy in the US is fracturing under the weight of political and scientific discord.
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Solving Tech Debt With AI + Graph
Is this the end of the configuration management database? Learn the value of AI and the IT knowledge graph as a solution to the biggest tech challenges, including technical debt.
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The Forrester Wave™: Secure Access Service Edge Solutions, Q3 2025 — A Market Transformed
We just released The Forrester Wave™: Secure Access Service Edge Solutions, Q3 2025, and the results mark a dramatic shift from the 2023 Wave on Zero Trust edge solutions.
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Search Is Changing — Is Your Content Strategy Ready?
The traditional search-to-click path has collapsed — yet many B2B marketing teams still rely on outdated content strategies. APAC marketers: Learn a better path forward at Forrester’s B2B Summit APAC this November.
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Partner Attribution Is Broken — Here’s Why B2B Executives Must Lead The Fix
Partner attribution is broken in most B2B organizations, creating executive blind spots that undervalue the strategic impact of partnerships across the ecosystem. My latest report, “Plotting The Path For Partner Attribution,” highlights the urgent need for precise measurement to unlock partner-driven innovation, growth, and competitive advantage.
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Three Takeaways From HubSpot’s INBOUND 2025
Last week, I attended HubSpot’s INBOUND conference in San Francisco. Many recaps will focus on the product announcements, strategy, and feature releases, but what stood out to me were the broader themes woven through CEO Yamini Rangan’s keynote.
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In Commerce Search, The Pace Of Innovation Is Changing The Game
Understand the changes in the commerce search market and lessons learned from the most recent Forrester Wave™ evaluation.
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Consumers Are Using AI — But They Still Don’t Trust It
Consumers are using AI more than ever — but they still don’t trust it. Forrester’s latest regional reports uncover how attitudes toward AI vary across Europe, North America, and APAC, along with what organizations must do to build trust.
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