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Predictions 2026: APAC Leaders Choose Pragmatism Over Hype In The Age Of AI
Rather than being driven by hype cycles or geopolitical rhetoric, business and technology leaders in the Asia Pacific region in 2026 will focus on pragmatic strategies in response to the region’s complex economic, regulatory, and cultural landscape. Find out more in our 2026 predictions for APAC.
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Reimagine Your Event Strategy With AI At Forrester’s B2B Summit APAC
AI presents real opportunities for event marketers to do more with less. Learn how to get started at our upcoming B2B Summit APAC.
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From Chaos To Clarity: How B2B Marketing Leaders Can Organize AI Responsibilities For Business Impact
In the rush to adopt AI, many marketing leaders assign resources on the fly, without a formal structure or accountability. This “just in time” approach may feel agile — but it creates silos, duplicates effort, and introduces governance risks.
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Huawei Connect 2025: Building AI Infrastructure In A Sanctioned World
Huawei Connect 2025 was more than showing off new products. This year topics such as export controls and supply chain constraints dominated the conversation. Find out more in this event review.
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Tencent Targets Overseas Markets With Its TCE Sovereign Cloud Offering
Find out more about Tencent’s sovereign cloud solution, Tencent Cloud Enterprise, which it is using to pursue overseas business expansion.
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Reintroducing A Classic: The S&R Executive Spotlight
In this research, we identify the top priorities that matter to our clients in APAC and EMEA, based on hundreds of requests for guidance from our security and risk Forrester Decisions clients in the first half of 2025.
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Consumers Are Using AI — But They Still Don’t Trust It
Consumers are using AI more than ever — but they still don’t trust it. Forrester’s latest regional reports uncover how attitudes toward AI vary across Europe, North America, and APAC, along with what organizations must do to build trust.
2026 Predictions: Blind Spots That Could Derail APAC Leaders
What if your biggest risk in 2026 is the one you haven’t seen yet? Join Forrester live on Nov. 27 to uncover the 2026 predictions APAC tech and security leaders must act on to ensure trust, value, and resilience.
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Lessons From Technology & Innovation Summit APAC’s Forrester Women’s Leadership Program: Choose Your Advisors, And Nuggets Of Advice, Wisely
A room full of people gathered as part of our Forrester Women’s Leadership Program to celebrate successes and posit solutions for the many challenges that women face in this field. The theme? “Choose your advisors — and nuggets of advice — wisely.”
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Navigating The Geopolitical Cloud: ASEAN’s Diverse Approach To Digital Sovereignty
What we’re now observing in Southeast Asia is a more nuanced and strategically driven “diverse cloud” approach that directly addresses concerns around US foreign policy uncertainty and the imperative for localized data control.
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From Prompts To Plans: Overcoming The Complexity Gap Between GenAI And AI Agents
While generative AI’s adoption curve has been steep and accelerated, propelled by its immediacy and accessibility, the move to agentic AI is far less straightforward.
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AIA Wins Forrester’s 2025 Customer-Obsessed Enterprise Award In APAC
AIA Group has won Forrester’s 2025 APAC Customer Obsession Award, recognized for putting customers at the heart of its strategy, operations, and leadership. The company stood out among strong contenders across the region.
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What’s Hot For Identity And Access Management In Asia Pacific In 2025?
Learn some of the key adoption drivers, technologies, and use cases for identity and access management (IAM) in Asia Pacific in this preview of a new report.
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What’s Hot For Enterprise Fraud Management In APAC In 2025
As AI-driven threats increase across the APAC region, so do enterprise fraud management technologies. Find out what fraud management professionals in APAC should pay attention to when evaluating solutions and vendors.
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2025 NRF APAC Innovators Showcase: Innovation In Retail Technology
Read this blog to learn more about the 25 companies tackling the retail industry’s pressing problems at the NRF’s APAC Innovators Showcase.
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The State Of Business Buying In Asia Pacific, 2024: What Marketers Need To Know
The diversity and complexity of the APAC region is reflected in its B2B buying landscape. Understanding these complexities is critical for marketers operating in this region. Learn five key points about B2B buyers in APAC and how to address them.
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Revitalize Your Total Experience At CX Summit APAC
CX, marketing, and digital leaders have many measurement options at their disposal but struggle to identify what matters most to their customers and business. Find new ways forward at CX Summit APAC.
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Great News! We’re Extending The Deadline For The 2025 Forrester APAC Technology Awards
The extended deadline to submit your nominations for the APAC region is Monday, June 9. Learn more about how to apply and what makes a strong application in this blog.
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The Sleeping Giant Awakens: Defining IT’s Role In A Seismic Shift
Generative AI is making the dream of continuous, intelligence-driven improvement in enterprise operations a reality. Find out how IT can lead the transformation in this preview of our upcoming Technology & Innovation Summit in Sydney.
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Master Tech Mayhem: Technology & Innovation Summit APAC
For technology leaders in APAC, the pressing question is no longer about whether AI will transform your business but how you will leverage AI to lead your organization through global volatility and escalating costs. Learn how Technology & Innovation Summit APAC will equip you with the skills, practices, and platforms you need to master today’s tech mayhem and and navigate a volatile environment.
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US Tariffs Have Upended The Asia Pacific Tech Outlook For 2025
The shifts in global trade policy induced by the US government’s tariffs have introduced global economic uncertainty which will impact the tech spending outlook in APAC. Learn more about the drivers and impacts of the ongoing volatility in this post.
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