Change Management

In an environment driven by transformation and disruption, the human elements of change management can present the biggest risks. Get the latest research and insights on how leading firms drive positive change across the enterprise.

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Slow And Steady: Steps To A Successful Total Economic Impact™ Study With Forrester

Jonny Cook November 21, 2022
Both in training and in producing a TEI study, keeping things moving is the most important part. Fortunately, Forrester helps you throughout the entirety of the TEI process.
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Changing Your Loyalty Program? Here’s What To Consider

Mary Pilecki October 25, 2022
Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis. As both customer and business needs change, programs are evolving […]

Tackle 2023 With Bold Action & Clear Focus

Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.

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Hybrid Work Requires Experimentation

J.P. Gownder October 4, 2022
The road to hybrid success is riddled with speed bumps. Mastering it will require organizational innovation — trying out new practices that employ new technologies and challenge cultural norms.
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ERP: Switching To Cloud-Based DOPs At Your Own Pace

Dario Maisto October 3, 2022
Enterprise resource planning (ERP) vendors are pushing client organizations to replace their on-premises ERP solutions with cloud-based digital operations platforms (DOPs). As a result, ERP discussions are filling up the agendas of CTOs and procurement officers. The increasing number of inquiries that we at Forrester receive is a clear signal that the market is moving, […]
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The 12 Tales Of Leadership

Phil Brunkard September 29, 2022
Leadership in essence is about persuasion — winning people’s hearts and minds. Leaders must connect with empathy and emotion to lead, influence, and inspire. Stories connect with us emotionally. And our emotions drive our decisions subconsciously. We do this before we apply logic and intellectual reasoning to justify the decision we already made subconsciously. Leadership […]
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Ignore These Three Things To Guarantee A Sales Methodology Disastrophy

Eric Zines August 23, 2022
Selecting, launching, and sustaining a new B2B sales methodology can be an overwhelming project for sales enablement teams. Sales leaders frequently underestimate the commitment required to realize the expected business impact of a methodology deployment, resulting in an endless cycle of starts, slow-motion failures, and restarts … rinse and repeat. The most common explanation offered […]
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First-Line Sales Managers Are Your Secret Agents Of Change

Jennifer Bullock August 4, 2022
Spies. Secret agents. They represent a world of intrigue. When major change is disrupting some portion of humanity, a government force quietly sends in their top agent to resolve the issue, mitigate the risk, and get things back on track. But even in movies and books, the best agents accomplish nothing without a great supporting […]

See Why 2023 Fortune Favors The Bold And Focused

Explore our 2023 Predictions to see where strategies are shifting – and where opportunities for bold moves exist.

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Learn To Evolve Your OCM Practices From Leading Service Providers

Christopher Gilchrist July 28, 2022
Forrester just published its inaugural OCM Landscape, an overview of 14 major OCM service providers and their top use cases for OCM.
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Right Insights, Right Time: What Is DataComs, And Why Should You Care?

Kim Herrington July 19, 2022
This week, Forrester published Data Communications Will Make Or Break Your Data Literacy Efforts. In this first research report on this topic, clients will discover how closing gaps in communication can ignite insights-driven decision-making. This content will resonate most with people leaders or change agents who are struggling to transport insights-related messages from the top […]
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Customer Success: Broaden Your Conference Horizons

Shari Srebnick June 1, 2022
Attending conferences with other functional leaders can pave the way for change by broadening horizons and expanding perspectives. Our opening keynote demonstrated how anyone, with the proper approach, can create the conditions necessary for change.
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Change And A New Forrester Analyst’s Perspective

Fernando Pena May 13, 2022
Organizations should be positioned to recognize change as a new opportunity, not a daunting task. But we know that's not always easy.
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A Comparison Of Agile And ITSM Change Management Mindsets

Julie Mohr May 3, 2022
Let’s Compare Agile And ITSM Thinking We all know that pushing every change — no matter how big or how small — through a change management process is not only bureaucratic but also introduces delays that most development teams can neither afford nor tolerate. As you begin pursuing improving change management, it is important to […]
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Culture Energy Is The Answer To Your Culture Challenges

James L. McQuivey, PhD April 20, 2022
There's no such thing as a culture of resilience/innovation/collaboration. There's only culture energy. Learn more.
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The Three Myths Of IT Change Management Are Holding You Back

Julie Mohr April 13, 2022
IT change management has been a significant source of debate over the years. I can say that change management is the number one source of the most uncomfortable, stressful, and irritating moments throughout my career. On one side, we have the IT service management (ITSM) thinking, which primarily focuses on a well-defined manual process, with […]
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SaaS Outages: When Lightning Strikes, Thunder Rolls

Brent Ellis April 12, 2022
Just like with self-managed infrastructure, the key to surviving a SaaS outage is knowing the risks, implementing strategies to mitigate and control those risks, and then testing your strategy to make sure it works and that everyone knows how to execute in the case of crisis.
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Are You An Effective Change Catalyst?

Meta Karagianni April 5, 2022
Rising to the challenge of ever-faster change requires more of us to put forth bold ideas. Fortunately, anyone can be a change catalyst.
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Three Leadership Stories You Should Tell

Phil Brunkard December 13, 2021
Learn how you can drive innovation success by creating an emotional connection to your stated vision and purpose. The three important stories that technology leaders should be telling to drive innovation and transformation success are: 1) continuity; 2) novelty; and 3) transition.
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Leadership And Innovation — Learning From The Triumph And Tragedies Of The New Space Race

Phil Brunkard November 22, 2021
Get an insightful look at the innovation lessons technology executives can learn from the new commercial space race.
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Service Design’s Cocreation Principle: The Secret Sauce For Success

Karine Cardona-Smits September 28, 2021
Co-creation is the service design principle that transforms successful CX initiatives into game changers for organizations.
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Choose Your Loyalty Service Provider Based On Three Capabilities

Mary Pilecki August 25, 2021
Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs. In fact, 83% of the brands we surveyed for our new Forrester Wave™ evaluation on loyalty service providers are increasing their investment in loyalty by 5% or more this […]
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