Change Management

In an environment driven by transformation and disruption, the human elements of change management can present the biggest risks. Get the latest research and insights on how leading firms drive positive change across the enterprise.

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Podcast

What Makes Journey-Centric Companies Different

What It Means 19 hours ago
Journey centricity can help companies boost their revenue, reduce costs, and build better experiences for customers and employees. What defines a journey-centric company, and what does it take to become one? Vice President and Principal Analyst Joana de Quintanilha explains on this week’s episode of What It Means.
Blog

Announcing The Winners Of Forrester’s Coveted B2B Return On Integration Honors For North America

Cristina De Martini April 4, 2024
These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May.

Empower Your Marketing Org To Drive A Bigger Impact With GenAI

Download our generative AI (genAI) guide for CMOs to create a clear vision and strategy for B2B marketing genAI adoption with guardrails to mitigate risk — and a framework to assess your readiness.

Blog

Five Ways To Tell That Your Leadership Communication Skills Need Work

Katy Tynan March 13, 2024
Guiding the workforce through ongoing and urgent change requires strong leadership communication skills. Are your skills up to the challenge? Find out in this post.
Blog

Skills Management Can Make Or Break Your Emerging Tech Plans

Dan Bieler December 18, 2023
Our new report How To Tackle Your Emerging Tech Skill Gaps introduces two frameworks that help business leaders address emerging skill needs.
Blog

Your Data Culture Is DOA

Kim Herrington November 21, 2023
In Forrester’s Data Culture And Literacy Survey, 2023, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, data sets, and insights. Don’t miss out on gaining a competitive advantage by revitalizing your data culture.
Blog

New Company To Focus On Data Leadership And Literacy In The AI Era

Kim Herrington October 16, 2023
Learn more about the recent announcement from Growth Catalyst Partners outlining the formation of a new company to help improve data literacy and data communications.
Blog

Improve Your Loyalty Results With A Loyalty Services Provider

Mary Pilecki August 16, 2023
Does your brand employ a loyalty services provider in addition to a loyalty technology provider? If not, you should consider it. Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. Services providers help here. This blog answers key […]

Learn How (And Why) Reltio Left MQLs Behind

Reltio did it, and so can you! Watch our webinar to learn how Reltio transformed its revenue strategy in just 60 days with a shift from MQLs to buying groups.

Blog

Data Governance Unlocks The Impact Of Analytics: Data Strategy & Insights 2023

Jayesh Chaurasia July 12, 2023
Forrester data shows that fewer than 10% of enterprises are advanced in their insights-driven capabilities. Find out why in this blog post.
Blog

​Change Fatigue In Digital Transformation: Where Has All The Value Gone?

Manuel Geitz June 15, 2023
Change fatigue is not about stamina; it’s about a lack of perceived value. Read this blog to learn the key steps to stop fatigue from creeping into your transformation journey.
Blog

Change Management In Digital Transformation: There’s No Tunnel, There’s No Light

Manuel Geitz June 15, 2023
Change resistance can derail be best transformation roadmap. Read this blog to learn about the most common mistakes to avoid.
Blog

Adding A Product-Led Growth Strategy To A Traditional B2B Organization

Lisa Singer May 16, 2023
As the benefits of a product-led growth strategy become clear, many B2B organizations that have long leveraged traditional sales motions are seeking to integrate this strategy. While the traditional B2B approach relies on the sales team to move customers through their buying journey, product-led growth focuses on the product as the primary driver. Benefits Of […]
Blog

Digital Transformation: Don’t Drive Your Sports Car At Bicycle Speed

Manuel Geitz April 27, 2023
Many organizations are actively modernizing their tech stack but find themselves driving a sports car at bicycle speed — without a GPS. Successful organizations start by asking which race they are participating in before choosing a car. They equip drivers and mechanics with the skills needed to push that car to the limit. They choose […]
Blog

Plan Now For Major Changes To Oracle Java Licensing Costs

Steven Russman April 10, 2023
Oracle has again changed licensing rules for its widely used Java product. On January 23, 2023, the company introduced a new license metric, the SE Universal Subscription. It offers all the benefits of the legacy Java SE subscription, plus universal use rights (desktop, server, and third-party cloud) and triage support for customers’ entire Java portfolio, […]
Blog

Explore The End Of The Customer Lifecycle At CX APAC 2023

Rick Parrish March 13, 2023
Death. Taxes. The customer lifecycle. Until now, business leaders could count on the inevitability of all three. But no longer. Today’s consumers thrive on novelty, embrace emerging technologies, and expect more from brands. And during the pandemic, businesses proved that they can innovate fast enough to keep up. As both consumers and businesses race forward, […]
Blog

Turn To Leading European Skill Clusters To Plug Digital Skill Gaps

Dan Bieler February 1, 2023
Forrester has evaluated 50 European metropolitan regions to help business and technology leaders plug their digital skill gaps.
Blog

Bosch Embraces Cultural Transformation To Drive Innovation

Dan Bieler November 26, 2022
There’s a saying that “culture is what people do when no one’s looking.” Bosch is internalizing this observation as it transforms into a digital business; the company’s culture directly impacts the way it works and innovates. The implications affect the entire Bosch organization, including HR, product development, technology, finance, and management. Here are some of […]
Blog

Slow And Steady: Steps To A Successful Total Economic Impact™ Study With Forrester

Jonny Cook November 21, 2022
Both in training and in producing a TEI study, keeping things moving is the most important part. Fortunately, Forrester helps you throughout the entirety of the TEI process.
Blog

Changing Your Loyalty Program? Here’s What To Consider

Mary Pilecki October 25, 2022
Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis. As both customer and business needs change, programs are evolving […]
Blog

Hybrid Work Requires Experimentation

J.P. Gownder October 4, 2022
The road to hybrid success is riddled with speed bumps. Mastering it will require organizational innovation — trying out new practices that employ new technologies and challenge cultural norms.
Blog

ERP: Switching To Cloud-Based DOPs At Your Own Pace

Dario Maisto October 3, 2022
Enterprise resource planning (ERP) vendors are pushing client organizations to replace their on-premises ERP solutions with cloud-based digital operations platforms (DOPs). As a result, ERP discussions are filling up the agendas of CTOs and procurement officers. The increasing number of inquiries that we at Forrester receive is a clear signal that the market is moving, […]
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