Change Management

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis. As both customer and business needs change, programs are evolving […]

The road to hybrid success is riddled with speed bumps. Mastering it will require organizational innovation — trying out new practices that employ new technologies and challenge cultural norms.

Enterprise resource planning (ERP) vendors are pushing client organizations to replace their on-premises ERP solutions with cloud-based digital operations platforms (DOPs). As a result, ERP discussions are filling up the agendas of CTOs and procurement officers. The increasing number of inquiries that we at Forrester receive is a clear signal that the market is moving, […]

Leadership in essence is about persuasion — winning people’s hearts and minds. Leaders must connect with empathy and emotion to lead, influence, and inspire. Stories connect with us emotionally. And our emotions drive our decisions subconsciously. We do this before we apply logic and intellectual reasoning to justify the decision we already made subconsciously. Leadership […]

Selecting, launching, and sustaining a new B2B sales methodology can be an overwhelming project for sales enablement teams. Sales leaders frequently underestimate the commitment required to realize the expected business impact of a methodology deployment, resulting in an endless cycle of starts, slow-motion failures, and restarts … rinse and repeat. The most common explanation offered […]

Spies. Secret agents. They represent a world of intrigue. When major change is disrupting some portion of humanity, a government force quietly sends in their top agent to resolve the issue, mitigate the risk, and get things back on track. But even in movies and books, the best agents accomplish nothing without a great supporting […]

Forrester just published its inaugural OCM Landscape, an overview of 14 major OCM service providers and their top use cases for OCM.

This week, Forrester published Data Communications Will Make Or Break Your Data Literacy Efforts. In this first research report on this topic, clients will discover how closing gaps in communication can ignite insights-driven decision-making. This content will resonate most with people leaders or change agents who are struggling to transport insights-related messages from the top […]

Attending conferences with other functional leaders can pave the way for change by broadening horizons and expanding perspectives. Our opening keynote demonstrated how anyone, with the proper approach, can create the conditions necessary for change.

Organizations should be positioned to recognize change as a new opportunity, not a daunting task. But we know that's not always easy.

Let’s Compare Agile And ITSM Thinking We all know that pushing every change — no matter how big or how small — through a change management process is not only bureaucratic but also introduces delays that most development teams can neither afford nor tolerate. As you begin pursuing improving change management, it is important to […]

There's no such thing as a culture of resilience/innovation/collaboration. There's only culture energy. Learn more.

IT change management has been a significant source of debate over the years. I can say that change management is the number one source of the most uncomfortable, stressful, and irritating moments throughout my career. On one side, we have the IT service management (ITSM) thinking, which primarily focuses on a well-defined manual process, with […]

Just like with self-managed infrastructure, the key to surviving a SaaS outage is knowing the risks, implementing strategies to mitigate and control those risks, and then testing your strategy to make sure it works and that everyone knows how to execute in the case of crisis.

Rising to the challenge of ever-faster change requires more of us to put forth bold ideas. Fortunately, anyone can be a change catalyst.

Learn how you can drive innovation success by creating an emotional connection to your stated vision and purpose. The three important stories that technology leaders should be telling to drive innovation and transformation success are: 1) continuity; 2) novelty; and 3) transition.

Get an insightful look at the innovation lessons technology executives can learn from the new commercial space race.

Co-creation is the service design principle that transforms successful CX initiatives into game changers for organizations.

Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs. In fact, 83% of the brands we surveyed for our new Forrester Wave™ evaluation on loyalty service providers are increasing their investment in loyalty by 5% or more this […]