Change Management
In an environment driven by transformation and disruption, the human elements of change management can present the biggest risks. Get the latest research and insights on how leading firms drive positive change across the enterprise.
Insights
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Healthcare Organizations: Turn Volatility Into Strategic Advantage
Adaptability and agility will differentiate healthcare organizations that flourish amid volatility. Learn how in this preview of our new report, “Healthcare Leaders: How To Thrive Through Volatility.”
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Lead Yourself (Before Leading Others) In Volatile Times
To lead your people through volatility, first take the time to lead yourself. Learn how to apply one of our frameworks to yourself and restore your own calm and confidence in these volatile times.
Lead And Focus CX With Purpose During Volatility
CX, digital, and B2C leaders: Don’t let market chaos spark reactive decisions. Watch this Forrester webinar to learn how to focus on what really matters during turbulent times.
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SLED CIOs: Brace For DOGE Impact
State CIOs now stand at a critical junction — caught between the promise of streamlined, citizen-centric government and the peril of hollowed-out public institutions dressed in the language of reform. Your next move determines whether your DOGE effort becomes a blueprint for smart reform — or a cautionary tale.
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Agentic AI Strengthens Digital Adoption Platform Offerings
Digital adoption platform (DAP) providers have always been at the forefront of integrating automation into workflows, so integrating agentic AI is a logical next step. Learn the agentic AI use cases that DAP vendors are exploring to further boost performance.
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Leading Through Tech Workforce Changes
Many organizations, especially federal agencies, are facing unprecedented upheaval as they implement large-scale workforce reductions.
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Navigating The Storm: How B2B Leaders Can Weather Volatility And Thrive
Doubling down on customer insights, leaning into stability where it exists, and staying empathetic and adaptable will help B2B leaders stay on course.
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Where Governance Goes Wrong: You Must Make Data Governance A Cultural Competency
Most governance programs focus on control but fail to embed governance into the organization’s culture and decision-making process. They lack the human-centered roles that make governance successful.
Master CX Metrics Without Data Overload
Missed the live webinar? Watch the replay to learn how to choose the right CX metrics for success, align and prioritize measurement with business goals, and track your progress.
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Once More Unto The Breach: Tech Leaders Face Another Year Of Volatility And Cuts
In today’s era of volatility, technology leaders will need to do more with even less. This means dusting off the cost-cutting playbook to seek out additional optimization opportunities without sacrificing your AI ambitions. Here are a few cost-cutting measures to focus on in the near term.
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Help Your People In The US Federal Government Navigate Unprecedented Changes
The speed, depth, and widespread nature of current change in the US government is dramatic, but as a leader in this space, you are uniquely challenged at this moment to help your people stay engaged in delivering great outcomes while under significant mental stress.
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Be THE Human In The Loop: Data And AI Literacy Is Your Edge
What does it mean to be the human in the loop for your AI strategy? Find out how improving your data and AI literacy can make you a more valuable worker in the age of AI.
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To Thrive Through Volatility, Master These Three Areas
There’s no end in sight for the current disruption, but making the right strategic moves will help you come out ahead.
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In A World Of Buying Mayhem, All Leaders Must Be Change Leaders
Today’s dizzying pace of change will not abate, and leaders must show the way forward. At our upcoming events, B2B Summit North America and CX Summit EMEA, we’ll show you how.
Align Marketing And Sales Teams On Customer Value
Want to maximize revenue by prioritizing customer value? Discover how the Forrester Opportunity Lifecycle keeps teams engaged with customers at every stage of their journey.
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It’s Not Your Automation; It’s Your Change Management
Change isn’t just hard — it’s a continuous battle, and one that automation will make more intense and frequent. And if you think you’re prepared for automation’s pace of change that is coming, you’re already behind. We’ve barely grown comfortable with the past few years’ changes — remote work, video calls, hybrid chaos — and […]
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Prepare And Thrive: Australia’s Federal Government Agencies Should Plan For Post-Election MoG Change Now
As technology leaders in the Australian federal government, you’re no strangers to the complexities and challenges of machinery-of-government (MoG) changes. These changes, akin to M&A in the private sector, involve restructuring agencies, merging departments, and redistributing functions to align with evolving mission priorities. But sentiment within the Australian public service (APS) towards MoG changes tends […]
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Reorganizing Your Frontline Marketing Teams Without Clear Purpose Is Marketing Malfeasance
This blog dives into the pitfalls of team reorganizations without a core purpose. Learn how to identify root causes and ensure that your reorganization efforts hit the mark.
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Reorg Ready: How Leaders Can Communicate Through Organizational Transformations
Learn how B2B leaders can mitigate the risks inherent in reorganizations and foster a sense of stability and confidence.
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How US Federal Leaders Can Find Mission Order Amidst Upheaval
As technology leaders in the US federal government, you’re no strangers to the complexities and challenges of machinery-of-government (MoG) changes. These changes, akin to M&A in the private sector, involve restructuring agencies, merging departments, and redistributing functions to align with evolving mission priorities. The recent directives from the Trump administration, particularly under the guidance of […]
Grow Faster And Be More Profitable With CX Alignment
Customer-centric B2C companies with aligned CX teams see higher growth and revenue. Download our CX Alignment Toolkit to accelerate growth by engaging and aligning stakeholders.
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It’s Time To Define Your Professional Existence And Articulate Your Story
The urgency of telling your story as a data or technology leader within the current corporate landscape cannot be overstated. As we navigate these turbulent times, the ability to articulate your professional identity clearly and compellingly has emerged as a critical lifeline. Let this be the moment you choose to define your existence within your organization and beyond.
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Unlocking Go-To-Market Momentum Through Strategic Campaign Alignment
Learn how using an integrated campaign framework delivers greater efficiency and impact. And get a preview of how Workday used the Forrester Campaign Framework to improve and accelerate business outcomes.
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Mergers And Acquisitions Continue To Reshape The EA Tool Market
In November 2023, LeanIX was absorbed by SAP; in September 2024, Ardoq acquired ShiftX; and most recently, on December 11, 2024, Orbus Software announced its acquisition of Capsifi. All these acquisitions point to a significant shift in the enterprise architecture management suite space. Orbus Software, recognized as one of the leading vendors in The Forrester […]
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