Data Analysis

Data holds the key to improving customer experience and operational efficiency, which in turn fuels company success. Unlocking data’s full potential relies on sound data analysis. Read our insights and best practices.

Discover how Forrester supports customer experience leaders.

Insights

Blog

Forrester’s AI Webinar Series: Navigate The Choppy And Exciting Waters Of Enterprise AI

Sudha Maheshwari June 7, 2024
AI is having — and will continue to have — a profound impact on how data scientists, software engineers, and other job functions perform their roles. Get tips on how to define, build, and implement your enterprise AI strategy with the help of Forrester's AI Advantage client webinar series.
Blog

Data-Driven Insights And AI: Informing And Automating Complex Decisions

Indranil Bandyopadhyay May 31, 2024
I recently attended CCC Intelligent Solutions’ (CCCIS’s) conference in Atlanta, where it showcased its data- and AI-enabled capabilities in auto claim administration to its stakeholders — insurers, OEM players, ecosystem partners, and industry analysts. One of the conference’s central themes was using data, insights, and AI (especially computer vision) to automate complex decision-making in the […]

Shine A Spotlight On CX Value

The new CX leader superpower? Measurement. Download our e-book to learn what to measure to prove CX’s value and impact — so you can lead CX to success.

Blog

It Ain’t Just AI: What We Saw At Google Cloud Next

Lee Sustar April 16, 2024
Google recently held its Google Cloud Next conference four months early to unveil new AI offerings and upstage its rivals. Get a detailed review of all of the announcements at the event in this post.
Blog

Unlock The Power Of AIOps

Carlos Casanova April 10, 2024
The growing complexity of IT infrastructures creates a daunting task to manage and optimize systems, especially while maintaining a vital business-IT alignment. This is where AIOps and observability can deliver benefits.
Blog

GenAI For Tech Leaders: Q&A

Rowan Curran February 21, 2024
Recently, I had the honor of presenting Forrester’s predictions for 2024 to over a thousand tech and business leaders. There were, unsurprisingly, a ton of questions about generative AI. I’d like to answer some of the more technical questions that we received.
Blog

Data Governance: Your Key To Unlocking An Insights-Driven Business

Jayesh Chaurasia February 5, 2024
The key to turning data into meaningful and actionable insights across the organization lies in a frequently overlooked area — establishing a strong foundation of data governance.
Blog

Seven New Year’s Resolutions To Maximize The Value Of Your Event Data

Simon Daniels January 5, 2024
Effectively operationalizing B2B events data is crucial to leveraging an underutilized yet invaluable source of first-party audience data.
Blog

Google Makes Good On Its Resolution To Deprecate Third-Party Cookies In 2024

Tina Moffett January 4, 2024
Marketers didn’t think that it would happen — here’s what to do now to ensure that customer data is ethically sourced and used.
Blog

What Content Actually Matters? Find Out With A Touch Analysis.

Phyllis Davidson December 21, 2023
Gain a better understanding of content engagement.
Blog

GenAI’s World-Changing Power Is Putting Knowledge To Work

Brian Hopkins December 14, 2023
Generative AI will not just disrupt — it will shatter markets, industries, and economies in waves over the next 10 to 15 years. We sense this, but why and how will this happen? We think that generative AI drives the cost of knowledge activation to zero and creates a virtual knowledge loop that increases what is known in the world by more people. We are launching deep research into this topic and invite you to join us.
Blog

AWS’s Silent Nod To FinOps

Tracy Woo December 12, 2023
Last week, Amazon.com VP and CTO Werner Vogels closed out re:Invent 2023 with his keynote address on the “frugal architect.” This isn’t the first time that Vogels has introduced this topic. In fact, it was a theme he originally introduced in 2012 that revolves around architecting with cost in mind. To me, and likely to […]
Blog

Event Data Could Be The Best Gift To Your Organization This Holiday Season

Conrad Mills December 8, 2023
Access to audience data is becoming more restrictive and B2B events represent an underutilized yet invaluable source of first party data.
Blog

re:Invent 2023 — Is AWS In Unfamiliar Territory As A Follower?

Lee Sustar December 5, 2023
At AWS re:Invent 2023 the AI announcements were underwhelming despite high expectations. Find out more in this extended review of the event.
Blog

Orbiting Back On A Year Of Generative AI As We Slingshot Ourselves Into The Future

Rowan Curran November 29, 2023
A year after the release of ChatGPT, we take a look back at where it all started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.
Blog

Your Data Culture Is DOA

Kim Herrington November 21, 2023
In Forrester’s Data Culture And Literacy Survey, 2023, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, data sets, and insights. Don’t miss out on gaining a competitive advantage by revitalizing your data culture.
Blog

BI Governance Lets You Have Your Cake And Eat It, Too

Boris Evelson October 18, 2023
Learn how BI governance can help you achieve true data democratization at your organization.
Blog

New Company To Focus On Data Leadership And Literacy In The AI Era

Kim Herrington October 16, 2023
Learn more about the recent announcement from Growth Catalyst Partners outlining the formation of a new company to help improve data literacy and data communications.
Blog

The Latest And Greatest Marketing Measurement Service Providers

Tina Moffett August 23, 2023
The marketing analytics category — which spans software services that help measure marketing and media efficacy — has grown significantly in the past three years. According to Forrester’s data, adoption of unified measurement methods has increased by 13% since 2021; marketing mix modeling is one of the top five technologies a marketer plans to use […]
Blog

Improve Your Loyalty Results With A Loyalty Services Provider

Mary Pilecki August 16, 2023
Does your brand employ a loyalty services provider in addition to a loyalty technology provider? If not, you should consider it. Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. Services providers help here. This blog answers key […]
Blog

What Are The Hottest Data Management Trends? Find Out At Data Strategy & Insights 2023

Noel Yuhanna August 4, 2023
Despite huge progress in data, analytics, and AI platforms and tools, our data challenges keep stacking up! The fundamental business needs of storing, processing, and accessing data are complicated by ongoing cloud migration, growing data variety and volumes, demand for real-time everything, and ever-expanding regulatory and compliance mandates. Data management — which includes data ingestion, […]
More posts