Data Analysis

Data holds the key to improving customer experience and operational efficiency, which in turn fuels company success. Unlocking data’s full potential relies on sound data analysis. Read our insights and best practices.

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Meet The Analyst Covering Data Storytelling, Data Literacy, And Data Leadership: Kim Herrington

Kim Herrington 1 day ago
Tell Us About Yourself I help people seek, solicit, and speak data and information in safe-to-share environments. I can help data, technology, and business leaders influence culture change and ignite insight-driven decision-making at their organizations. I empower those at any point in their development journey to be curious, creative, critical thinkers who are undaunted by […]
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A Vet, Doctor, And Biomechanical Engineer Walk Into A Bar: Monitoring, Observability, And AIOps In 2022

Carlos Casanova 2 days ago
AIOps builds upon observability and monitoring to develop deep AI driven insights that enhance human judgements. As we move from monitoring to AIOps, we also move from a reactive to active, then proactive footing before establishing the predictive capabilities AIOps promises. Biomedical devices function the same way. They use the body's telemetry and then act on it before harm is done.

Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

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Better Understand The Tech Labor Market To Unlock Your Labor Strategy

Christopher Gilchrist April 11, 2022
The talent crunch in tech is only going to get worse. Find out how much worse and get a possible solution in this blog.
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The Insights Beat: Time To Spring Into Action, Clean Up Your Data, And Make It Blossom!

Srividya Sridharan March 24, 2022
As the leaves start to grow again and the weather warms up, what better time than now to do some much-needed spring cleaning of your data and insights practices? In this edition of the Insights Beat, we dive into our Q1 research in data, analytics, and AI that highlights the best approach to get more […]
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Introducing Forrester’s Tech Insight And Econometric Research (TIER) Series

Christopher Gilchrist March 16, 2022
Learn how Forrester's tech insights and econometric research (TIER) series guides technology decisions by delivering the most relevant economic insights.
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AIOps Needs A Superstructure Of Interoperability

Carlos Casanova March 9, 2022
AIOps solutions are composed of various technology components that work together to address organizational needs. This requires an underpinning superstructure that enables interoperability. The superstructure provides connectivity horizontally across point solutions and vertically through the tiers of capability. 
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The Future Of BI — No, It’s Not As Simple As “The Dashboards Are Dead”

Boris Evelson February 23, 2022
BI is alive, but its adoption needs some help. Learn the three reasons why businesses struggle to get more mileage from their business intelligence applications.

European Predictions 2022

Visit our resource hub to discover the key trends impacting European businesses in 2022.

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Why, What, And How? The AIOps Questions You Should Be Asking!

Carlos Casanova February 15, 2022
In AIOps: The Riddle Wrapped In The Mystery Inside The Enigma, I sort of left you hanging without a clear answer to “What is AIOps?” That was because there really isn’t a simple answer based on how it’s been previously defined. Discussions of AIOps have mainly centered around installable software when they should have been […]
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Build Your Insights Capabilities To Leapfrog Competition

Boris Evelson February 14, 2022
Insights are critical for delivering the experiences that customers demand. Learn what it takes to become a more insights-driven business.
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AIOps: The Riddle Wrapped In The Mystery Inside The Enigma

Carlos Casanova January 27, 2022
It didn’t take long into my tenure with Forrester to realize that there was confusion in the industry regarding AIOps. I touched on this in my “meet your new analyst” blog. Both technology vendors and industry companies openly asked me what the term meant, because they are hearing many variations. They gave me examples of […]
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The Mystery Of AIOps Expeditions: What’s In A Name?

Carlos Casanova January 13, 2022
The 2019 publication, Take The Mystery Out Of AI For IT Operations (AIOps) was a widely read Forrester report. It addressed lots of the core questions our industry had about this new thing called AIOps. It also went on to provide an approach for achieving the 2019 goal of AIOps. Like all new concepts, we […]
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Déjà Vu: Don’t Let AIOps Be CMDB All Over Again!

Carlos Casanova January 5, 2022
There's a big risk in setting unrealistic expectations for AI for IT operations. Learn how to avoid it.

See the future and gain a competitive advantage for 2022

Discover 12 trends our research reveals will matter most this year. Download our Predictions 2022 Guide.

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Meet Your New Technology, Architecture, And Delivery Analyst

Carlos Casanova December 22, 2021
When Did You Join Forrester? I began my latest career adventure with Forrester in November 2021. The Forrester “Bold At Work” values will be core drivers for my research, with the intent of enabling clients and technology vendors to also be “bold at work.” Together, we’ll accomplish great things. I have always focused on delivering […]
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KPIs Reinvented — Dust Off Antiquated Measurement

Christina Schmitt November 29, 2021
Sourcing KPI don´t support the complexity and measurement of marketing activities or ROI optimization. A new set of KPI is required.
Blog

Long-Form Natural Language Generation Is In Play This Week

Boris Evelson November 16, 2021
A Forrester recommendation in a recent report is coming to fruition. In our Augmented BI Holds New Promises, But It’s Still Early Days report, we recommended to “find the right balance between customization and automation in NLG.” We also described two forms of natural language generation (NLG) for analytics: short-form NLG — automated but limited […]
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Predictions 2022: Customer Insights Pros Must Act Decisively, Or They’ll Get Lost In The Fog

Brandon Purcell November 3, 2021
A subset of bold, creative, and collaborative customer insights pros will be up to the task at hand in the coming year – their jobs is all the more important as they must now react to and anticipate vacillating consumer behavior.
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The Future Of BI: Augmented And Personalized

Boris Evelson October 28, 2021
Will AI change how users gain insights from their BI platforms? The answer is ... complicated. Join us at Data Strategy & Insights to find out more.
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Blue Prism Angling To Merge With TIBCO

Craig Le Clair September 30, 2021
Private equity firm Vista Equity Partners  announced it’s intention to acquire robotic process automation (RPA) software company Blue Prism. Subject to shareholder approval, it plans to merge Blue Prism into TIBCO Software, which it already owns. Forrester’s automation team took a look at this potential merger and had the following thoughts. Our consensus is “thumbs-up.” A […]
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What’s The Future Of Data Management? Find Out At The Data Strategy & Insights Event

Noel Yuhanna September 29, 2021
Traditional data strategies struggle to meet business needs. Learn about the data management strategies of the future in this sneak preview of our upcoming event.
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How To Join The Connected World With Data And AI

Michele Goetz September 14, 2021
Are your data and AI foundations ready to make the most of the connected intelligence future? Find out in this sneak peek of our upcoming Data Strategy & Insights event.
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