Data Analysis

Data holds the key to improving customer experience and operational efficiency, which in turn fuels company success. Unlocking data’s full potential relies on sound data analysis. Read our insights and best practices.

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How To Reconcile Your Key CX Metrics: rNPS vs. tNPS

Pete Jacques November 21, 2024
Are you prepared to explain to your leaders and business partners why the organization’s relationship metric is lower than transactional NPS scores? Get insight on how to communicate the value of each in this blog.
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Get From Data To Decisions Faster With Our New Data, AI & Analytics Service

Srividya Sridharan September 10, 2024
Data and AI leaders today must create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture. To help them meet these challenges, Forrester is launching Forrester Decisions for Data, AI & Analytics. Learn more about this new service and how it can benefit your organization.

Ready For These 2025 Tech And Security Shifts?

Step into 2025 with confidence! Explore our predictions for tech and security leaders, featuring key trends in AI, cloud, SDLC, and AIOps you need to know.

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Amazon Vs. Walmart: Revenue And Profit Comparison, 2010–2024

Jitender Miglani September 5, 2024
This blog post discusses the revenue and profit trends of Amazon and Walmart and their growing dominance in US retail.
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US Consumer Financial Health Analysis, Q2 2024

Jitender Miglani August 27, 2024
To understand the current financial health of US consumers, we analyzed data from the U.S. Bureau of Economic Analysis (BEA) on Personal Income and Its Disposition.
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The 10 Most Important Cloud Trends For 2024

Tracy Woo August 15, 2024
Curious about the top cloud trends in 2024? Learn three of the top 10 cloud trends for 2024 in this preview of a new report.
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AI Is Now A Core Capability Of BI Platforms

Boris Evelson August 7, 2024
AI capabilities are showing up in nearly all business intelligence platforms. Read this blog to learn seven things AI is now responsible for within most BI platforms and get a preview of our upcoming research on BI platforms.
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Wasn’t Generative AI Supposed To Disrupt Business Intelligence?

Boris Evelson July 25, 2024
Generative AI was supposed to disrupt how we analyze data using BI tools. Find out why that hasn't happened yet.

Plan Your IT & Security Budgets For 2025 Success

Watch our on-demand technology budget planning webinar. Get benchmarks for strategic investments, divestments, and experiments to maximize business value from 2025 tech and security spending.

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Bring Data To The Other 80% Of Business Intelligence Users

Boris Evelson July 1, 2024
Self-service capabilities have raised the percentage of non-IT professionals fulfilling their own business intelligence (BI) requirements to around 20%. Three techniques can help you serve the rest.
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The ABCDs Of Intelligence — Databricks Makes New Announcements To Pursue Automated Data Intelligence

Noel Yuhanna June 25, 2024
Get six key takeaways from the recent Databricks annual conference including its acquisition of Tabular and a Nvidia partnership.
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Forrester’s AI Webinar Series: Navigate The Choppy And Exciting Waters Of Enterprise AI

Sudha Maheshwari June 7, 2024
AI is having — and will continue to have — a profound impact on how data scientists, software engineers, and other job functions perform their roles. Get tips on how to define, build, and implement your enterprise AI strategy with the help of Forrester's AI Advantage client webinar series.
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Data-Driven Insights And AI: Informing And Automating Complex Decisions

Indranil Bandyopadhyay May 31, 2024
I recently attended CCC Intelligent Solutions’ (CCCIS’s) conference in Atlanta, where it showcased its data- and AI-enabled capabilities in auto claim administration to its stakeholders — insurers, OEM players, ecosystem partners, and industry analysts. One of the conference’s central themes was using data, insights, and AI (especially computer vision) to automate complex decision-making in the […]
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It Ain’t Just AI: What We Saw At Google Cloud Next

Lee Sustar April 16, 2024
Google recently held its Google Cloud Next conference four months early to unveil new AI offerings and upstage its rivals. Get a detailed review of all of the announcements at the event in this post.

Shine A Spotlight On CX Value

The new CX leader superpower? Measurement. Download our e-book to learn what to measure to prove CX’s value and impact — so you can lead CX to success.

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Unlock The Power Of AIOps

Carlos Casanova April 10, 2024
The growing complexity of IT infrastructures creates a daunting task to manage and optimize systems, especially while maintaining a vital business-IT alignment. This is where AIOps and observability can deliver benefits.
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GenAI For Tech Leaders: Q&A

Rowan Curran February 21, 2024
Recently, I had the honor of presenting Forrester’s predictions for 2024 to over a thousand tech and business leaders. There were, unsurprisingly, a ton of questions about generative AI. I’d like to answer some of the more technical questions that we received.
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Data Governance: Your Key To Unlocking An Insights-Driven Business

Jayesh Chaurasia February 5, 2024
The key to turning data into meaningful and actionable insights across the organization lies in a frequently overlooked area — establishing a strong foundation of data governance.
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Seven New Year’s Resolutions To Maximize The Value Of Your Event Data

Simon Daniels January 5, 2024
Effectively operationalizing B2B events data is crucial to leveraging an underutilized yet invaluable source of first-party audience data.
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Google Makes Good On Its Resolution To Deprecate Third-Party Cookies In 2024

Tina Moffett January 4, 2024
Marketers didn’t think that it would happen — here’s what to do now to ensure that customer data is ethically sourced and used.
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What Content Actually Matters? Find Out With A Touch Analysis.

Phyllis Davidson December 21, 2023
Gain a better understanding of content engagement.
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GenAI’s World-Changing Power Is Putting Knowledge To Work

Brian Hopkins December 14, 2023
Generative AI will not just disrupt — it will shatter markets, industries, and economies in waves over the next 10 to 15 years. We sense this, but why and how will this happen? We think that generative AI drives the cost of knowledge activation to zero and creates a virtual knowledge loop that increases what is known in the world by more people. We are launching deep research into this topic and invite you to join us.
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AWS’s Silent Nod To FinOps

Tracy Woo December 12, 2023
Last week, Amazon.com VP and CTO Werner Vogels closed out re:Invent 2023 with his keynote address on the “frugal architect.” This isn’t the first time that Vogels has introduced this topic. In fact, it was a theme he originally introduced in 2012 that revolves around architecting with cost in mind. To me, and likely to […]
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