Data Analysis

Data holds the key to improving customer experience and operational efficiency, which in turn fuels company success. Unlocking data’s full potential relies on sound data analysis. Read our insights and best practices.

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HPE Ramps Up Hybrid Cloud Management With OpsRamp Acquisition

Carlos Casanova 3 days ago
On Monday, Hewlett Packard Enterprise (HPE) announced its intention to acquire OpsRamp, which offers a multitenant AIOps-powered IT operations management (ITOM) solution for hybrid cloud environments. Its AIOps solution will be integrated into HPE’s GreenLake edge-to-cloud Platform. OpsRamp’s 300 employees will join HPE’s office of the CTO. Terms of the OpsRamp acquisition were not announced, […]
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The Key To Insights-Driven Decisions Is Curiosity Velocity

Kim Herrington March 8, 2023
Organizations are being flooded with data and there's more coming every day. Discover how to untangle the knots within your data culture by identifying places where curiosity velocity is blocked or bottlenecked.

Unlock The Secret To 2023 Tech Success

Attend our predictions webinar on overcoming resource constraints with a focus on resiliency and talent.

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The Landscape Of AIOps Is Changing

Carlos Casanova March 2, 2023
Understanding which vendor supports your perspective is your first step toward a successful AIOps implementation, and this Landscape report provides you with a starting point.
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Use Marketing Analytics To Support Your 2023 Marketing Strategy

Tina Moffett January 30, 2023
Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives. You probably already have basic marketing measurement approaches running — whether it’s last-touch or a 30/60/90-day analysis of your email […]
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BI Vendors Can’t Resist The Sheen Of Data Fabric

Boris Evelson January 5, 2023
Learn the the two most significant trends that Forrester has been observing in the data and analytics space and what their implications are for your tech organization.
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Salesforce Genie: One More Enterprise Data Warehouse And Analytics Option

Boris Evelson December 8, 2022
Dear Salesforce, haven’t I been a good, objective, reasonable, helpful industry analyst? Why would you make my life more difficult? For years, clients have been reaching out with the following question: If a significant portion of all my enterprise data comes from SAP or Oracle business applications (ERP, CRM, etc.), should SAP BW/4HANA or Oracle […]
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Diversity And Inclusion Matter In The Digital Context

Dan Bieler November 14, 2022
A lack of diversity, equity, and inclusion (DEI) in digital teams poses some unique challenges: biased AI, harmful or inaccessible digital products and experiences, and challenges with recruiting and retaining digital talent. Learn how to tackle these challenges.

Prepare Your Infrastructure For 2023 Change

Get our Predictions 2023 guide to explore the infrastructure shifts driving transformation and resiliency.

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Learn How Data Clean Rooms Can Uncover Deeper Insights At Our Data Strategy & Insights Event

Tina Moffett November 10, 2022
Learn how data clean rooms can allow your brand to share sensitive customer-level data with trusted partners such as retailers or publishers.
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Predictions 2023: Tech Teams Set Sights On Communication Coordination To Inform Insights Initiatives

Kim Herrington November 8, 2022
Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run.
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Want To Future-Proof Your Data Architecture? Find Out How At The Data Strategy & Insights Event

Noel Yuhanna November 4, 2022
Get tips for modernizing your data architecture with data fabric 2.0 in this preview of our Data Strategy & Insights event.
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Seven Rights Of Data Storytelling

Kim Herrington September 22, 2022
Get seven actionable tips on how to improve your data storytelling in this preview of the upcoming Data Strategy & Insights event.
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What Amazon’s Recommendation Algorithm Could Do In Healthcare

Natalie Schibell September 15, 2022
An exploration of two possible scenarios for the use of patient data in an Amazon-One Medical paradigm.

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

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Bridge The Trust Gap Between AI And Impact

Brandon Purcell September 14, 2022
With most emerging technologies comes a period of confidence-building, but AI presents its own unique trust challenges. Learn how to start overcoming them.
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How To Join The Connected World With Data And AI

Michele Goetz September 14, 2022
Are your data and AI foundations ready to make the most of the connected intelligence future? Find out in this sneak peek of our upcoming Data Strategy & Insights event.
Blog

You Say Tum-AY-Toe, I Say Tum-AH-Toe — What’s Your AIOps Perspective?

Carlos Casanova September 12, 2022
We all see and experience things through the lens of prior travels and encounters. This is no different from the path you choose to move forward with your AIOps implementations. An outcome of our Now Tech: Artificial Intelligence For IT Operations, Q2 2022 report was confirmation that more vendors have entered the AIOps market. I […]
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Amazon’s Success In Healthcare Hinges On Patient Experience And Trust

Natalie Schibell September 9, 2022
Amazon’s planned acquisition of One Medical presents a serious question surrounding patient data privacy.
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AI Needs Synthetic Data To Build A Real Future

Rowan Curran September 7, 2022
It’s a hazy Saturday morning in Southern California when a struggling actor gets a call. “They want me to do what?” he asks his agent incredulously. “OK, tell them I’ll be there.” He spends the next 24 hours doing everything he can to stay awake, per the instructions of his agent. Finally, the time comes, […]
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Meet Zeid Khater, Forrester’s Newest Analyst Covering Customer Data And Analytics

Zeid Khater September 1, 2022
Tell Us About Yourself I was born in Amman, Jordan. Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and eventually to the south suburbs of Chicago, where I currently reside. How Did You Get Interested In Data And Analytics? Growing […]
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Meet The New Analyst Focusing On Master Data Management, Data Governance, And Data Quality: Jayesh Chaurasia

Jayesh Chaurasia September 1, 2022
About Me Even though I was born in a small town in the northern part of India, I have spent most of my life in the glorious city of Mumbai, where I earned my degree in mechanical engineering. Dancing on the high beats of Bollywood music rejuvenates me! I moved to the United States for […]
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The State Of The Insights-Driven Business, 2022

Boris Evelson August 25, 2022
Firms with advanced insights-driven business (IDB) capabilities continue to outpace their competition and deliver better growth than less mature firms. What differentiates these firms is that they have consistently invested time, effort, and resources across the five IDB competencies: strategy, data, platforms, internal partners, and practices. In our latest, updated research, we found that more […]
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