Data Analysis

Data holds the key to improving customer experience and operational efficiency, which in turn fuels company success. Unlocking data’s full potential relies on sound data analysis. Read our insights and best practices.

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Insights

Blog

Long-Form Natural Language Generation Is In Play This Week

Boris Evelson November 16, 2021
A Forrester recommendation in a recent report is coming to fruition. In our Augmented BI Holds New Promises, But It’s Still Early Days report, we recommended to “find the right balance between customization and automation in NLG.” We also described two forms of natural language generation (NLG) for analytics: short-form NLG — automated but limited […]
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Blog

Predictions 2022: Customer Insights Pros Must Act Decisively, Or They’ll Get Lost In The Fog

Brandon Purcell November 3, 2021
A subset of bold, creative, and collaborative customer insights pros will be up to the task at hand in the coming year – their jobs is all the more important as they must now react to and anticipate vacillating consumer behavior.
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Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

Blog

The Future Of BI: Augmented And Personalized

Boris Evelson October 28, 2021
Will AI change how users gain insights from their BI platforms? The answer is ... complicated. Join us at Data Strategy & Insights to find out more.
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Blog

Blue Prism Angling To Merge With TIBCO

Craig Le Clair September 30, 2021
Private equity firm Vista Equity Partners  announced it’s intention to acquire robotic process automation (RPA) software company Blue Prism. Subject to shareholder approval, it plans to merge Blue Prism into TIBCO Software, which it already owns. Forrester’s automation team took a look at this potential merger and had the following thoughts. Our consensus is “thumbs-up.” A […]
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Blog

What’s The Future Of Data Management? Find Out At The Data Strategy & Insights Event

Noel Yuhanna September 29, 2021
Traditional data strategies struggle to meet business needs. Learn about the data management strategies of the future in this sneak preview of our upcoming event.
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Blog

How To Join The Connected World With Data And AI

Michele Goetz September 14, 2021
Are your data and AI foundations ready to make the most of the connected intelligence future? Find out in this sneak peek of our upcoming Data Strategy & Insights event.
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Blog

Double Down On People Skills In Data Analytics Work

Cinny Little September 9, 2021
Most companies’ focus on data and technology capabilities is not balanced with focus on people and process. Learn why people skills matter in data insights.
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European Predictions 2022

Visit our resource hub to discover the key trends impacting European businesses in 2022.

Podcast

Solve Customer Mysteries By Uniting Quant & Qual

What It Means September 2, 2021
Quantitative data science and qualitative design research deliver richer, more accurate customer insights by working together. VP and Principal Analyst Brandon Purcell joins What It Means to discuss how blending these two types of research can solve customer mysteries.
Listen Now
Blog

Make The Uncertain Certain: Join Us At Our Data Strategy & Insights Event

Srividya Sridharan September 1, 2021
Join us November 18–19, 2021, to learn best practices for producing connected, clear data insights that drive business outcomes. Discover what attendees will get at this year's Data Strategy & Insights.
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Blog

Three Data Integrity Challenges Blockchain Can Help Solve

Martha Bennett August 31, 2021
Does your organization struggle with issues of data integrity? Find out what three of the most common data integrity challenges are and how you can solve them.
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Blog

The BI Fabric Baby Is Slowly But Surely Growing Up

Boris Evelson August 4, 2021
BI fabric has been growing, but slowly. Learn the five architectures and technologies where it's expanding most.
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Blog

Impressions From Mobile World Congress 2021

Dan Bieler July 8, 2021
Mobile World Congress 2021 (MWC21) took place between June 28 and July 1, 2021, after Mobile World Congress 2020 was canceled due to the pandemic. This was the first time attendees could get a sense of the global state of and the major trends in the telecommunications and technology sectors in the previous 18 months. […]
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See the future and gain a competitive advantage for 2022

Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide.

Blog

Google Delays The Cookiepocalypse: A Data Deprecation Update

Fatemeh Khatibloo June 25, 2021
Confused by the recent update to Google's Privacy Sandbox timelines? Get the key takeaways and recommended next steps.
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Blog

The Insights Beat: Renew Your Insights-Driven Aspirations This Year

Srividya Sridharan April 5, 2021
After a brief hiatus, the Insights Beat blog series is back, where I will continue to feature and curate the latest research and thought leadership from our business insights, data, analytics, and AI research team. It’s been a fast start to the year, and there is so much amazing research that the team has published […]
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Blog

How Customer Experience Measurement Drove CX Improvements In 2020 Despite COVID

Harley Manning March 18, 2021
Despite COVID-19, customer experience measurement improvement at leading companies continued in 2020 and led to business growth. Learn more.
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Blog

Le CDO Prend Sa Place Autour de la Table

Jennifer Belissent, Ph.D. January 21, 2021
De plus en plus, les CDOs rejoignent la table des comités exécutifs d’entreprise. Maintenant, il faut qu’ils comprennent ce qu’on attend d’eux. Le monde a changé, et les décideurs dans les sociétés l’ont bien compris. Ils cherchent des indices qui peuvent les aider à mieux comprendre le nouveau contexte dans lequel ils opèrent. Ils ont […]
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Blog

Navigating Your Way Through The Maze Of B2B Marketing Data Providers

Steven Casey January 13, 2021
We just published a new report on the B2B marketing data providers landscape — Forrester clients can read the “Now Tech: B2B Marketing Data Providers, Q1 2021” here — but I also wanted to share a few additional observations that place this point in time within the context of the market’s ongoing evolution. For this […]
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Blog

You Can Quantify The ROI Of SEO

Collin Colburn November 19, 2020
SEO Has Been Misunderstood For A Long Time I had a computer class in high school, and every day that we walked into the classroom, our teacher expected us to take part in a daily routine: Sit down at our computer and open Google. Search for “Notre Dame” (my high school’s name … the same […]
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Blog

Introducing The Forrester Wave™: Graph Data Platforms, Q4 2020

Noel Yuhanna November 18, 2020
We recently published “The Forrester Wave™: Graph Data Platforms, Q4 2020” evaluation to help organizations make the appropriate decision when choosing a vendor. Although Forrester has been covering graph databases for more than a decade, this is the first vendor comparison report. While we have long contemplated doing a Wave in this space, it was […]
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Blog

TIBCO’s Acquisition Of Information Builders Signals More BI Market Consolidation

Boris Evelson October 22, 2020
The business intelligence (BI) vendor consolidation trend that started earlier in 2019 continues. Today, TIBCO announced its intent to acquire Information Builders, Inc. (IBI) — one of the oldest players in the market. Want to get the real sense of how far back IBI goes? It was one of the first vendors to offer reporting and analytics on mainframes! It still does, and it’s quite a unique capability today, only […]
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