digital business
Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.
Insights
Blog
Parting Lessons From CX Summit North America To Help You Deliver The Total Experience
As another CX Summit North America draws to a close, it’s time to get to work. Use these takeaways to help you create your action plan for transforming the experiences you offer.
Blog
Unlock The Marketplace Potential: A Strategic Guide For Tech Leaders
Marketplace platforms are not “one size fits all.” Tech leaders must align platform capabilities with their ecosystem strategy to unlock growth, efficiency, and innovation. Learn the top three challenges that tech leaders face when navigating marketplace development platforms in this preview of a new report.
Lead And Focus CX With Purpose During Volatility
CX, digital, and B2C leaders: Don’t let market chaos spark reactive decisions. Watch this Forrester webinar to learn how to focus on what really matters during turbulent times.
Blog
Six Ways That Prime Fuels Amazon’s Retail Growth
Forrester’s Jitender Miglani outlines the six investments that Amazon is making to enhance its retail offerings.
Blog
Geopolitical Volatility Puts Digital Sovereignty Center Stage
Mounting geopolitical pressures have made digital sovereignty an everyday talking point as organizations and individuals seek more autonomy from foreign government dependency and potential influence. Learn about new sovereign options and technology choices that will shape a new sovereign tech landscape in incremental steps over the next decade.
Blog
Design Digital Experiences That Reflect Where And How Europeans Engage Today And In The Future
To meet rising customer expectations, organizations must ground their digital experience strategies in a data-driven understanding of their users.
Blog
Redefine How You Measure Digital Experiences At CX Summit APAC
Mature firms relentlessly connect digital experience (DX) metrics to business and customer outcomes. More importantly, they follow a disciplined methodology to ensure that they are tracking the right DX metrics that lead to meaningful customer and business impacts.
Blog
As Consumers Turn To Agentic AI Use Cases, Businesses Must Adapt Or Be Left Behind
When we published our report, The Age Of Agents — GenAI-Fueled Virtual Assistants Will Fundamentally Change Digital Interactions, in 2023, we were watching the rise of generative AI and looking around the corner, noting that AI agents will reduce consumer friction and change how consumers engage with digital businesses.
Blog
Navigating The Digital Consumer Landscape: Forrester’s New Research Reveals Where, How, And To What Extent Australians Engage Digitally
In 2024, the digital behavior of Australian consumers is more dynamic and multifaceted than ever. My latest reports — The Digital Moments Map, 2024: Australia and The Digital Connections Tracker, 2024: Australia — offer a compelling look into how Australians engage with digital experiences across tasks, interaction modes, channels, and devices.
Blog
2025 NRF APAC Innovators Showcase: Innovation In Retail Technology
Read this blog to learn more about the 25 companies tackling the retail industry’s pressing problems at the NRF’s APAC Innovators Showcase.
Blog
What To Expect At Viva Technology 2025
Expect a strong focus on AI, climate tech, and deep tech at VivaTech 2025, featuring top European startups in these areas.
Blog
Step Up To Deliver The Total Experience
We’ve just wrapped up another successful CX Summit EMEA. Now it’s time to put those lessons to work — and deliver on your customers’ total experience.
Blog
CIBC And AT&T’s John Miller Win Forrester’s North America 2025 Customer Obsession Awards
At this year’s CX Summit North America, Forrester will honor two exceptional leaders who have demonstrated a commitment to putting customers at the heart of their organizations. Learn about them and get four takeaway lessons from their achievements.
Blog
Revitalize Your Total Experience At CX Summit APAC
CX, marketing, and digital leaders have many measurement options at their disposal but struggle to identify what matters most to their customers and business. Find new ways forward at CX Summit APAC.
Blog
Five Facts About Digital Commerce In The United Arab Emirates That I Can’t Stop Talking About
The United Arab Emirates is ahead of the game when it comes to digital payments.
Blog
Marketing Best Practices For Ecodesign
Learn how companies are balancing reductions in environmental impact with meeting consumer demands.
Blog
There Are Only Two Major Opportunities For OMS Vendors To Win New Deals Right Now
Digital businesses will still adopt order management systems, but we expect that most will do so in limited, specific ways. In the next 1-2 years, adoption will likely arise in these two ways.
Blog
S3NS Summit Highlights Sovereignty And Trusted Cloud Progress
S3NS, established three years ago, is a cloud hosting company that aims to deliver a sovereign and secure cloud solution for the French market. Formed as a joint venture between Google and Thales, S3NS adheres to strict governance rules to ensure compliance with French sovereignty requirements.
Blog
Highlight Reel: Insights From The Latest OMS Forrester Wave™
Read this Forrester blog for the top lessons learned from interviews with order management system customers.
Blog
How Emerging Tech Will Transform Digital Banking Experiences Over The Next Decade
Over the next decade, banks, fintechs, and big tech firms will use a combination of maturing and emerging technologies to introduce innovative interfaces, making digital experiences more intuitive and human-centered. These technologies will amplify consumer understanding, enhance automation, and accelerate the orchestration and delivery of digital banking experiences. As a result, digital banking experiences are evolving to become more assistive, anticipatory, and agentic, empowering consumers in unprecedented ways.
Webinar
Navigate Volatility, Reaffirm Your Brand, And Fuel Growth In Disruptive Times
Ready to tackle market volatility, changing customer expectations, and rapid digital disruption? Watch our webinar to learn how to stay resilient, put customers first, and boost loyalty in challenging times.
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