Data Strategy
Insights
Blog
2022 AIOps Now Tech Data Overview Sheds Light On Current Capabilities
The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.
Blog
Right Insights, Right Time: What Is DataComs, And Why Should You Care?
This week, Forrester published Data Communications Will Make Or Break Your Data Literacy Efforts. In this first research report on this topic, clients will discover how closing gaps in communication can ignite insights-driven decision-making. This content will resonate most with people leaders or change agents who are struggling to transport insights-related messages from the top […]
Navigate The Data Pitfalls Of Connected Intelligence
Learn the fundamentals of connected intelligence and why it’s mission-critical to your data strategy.
Blog
Is Your Data Culture Future Fit Or Foolish?
Learn how to create a scalable data culture in your organization in this sneak peek of our upcoming Technology & Innovation North America event.
Blog
Media Is The Flywheel For Integration And Growth
Are Integrated Agency Relationships The Way Of The Future? Many indicators point to “yes.” CMOs Want Integration Intrigued by the potential lift from integrated marketing solutions, CMOs are changing the nature of their agency relationships to be more connected and improve marketing impact. Our research shows that nearly two in five CMOs will restructure their […]
Blog
Picking An Agency To Maximize The Value Of Your First-Party Data
For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships. In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […]
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Navigate The Data Pitfalls Of Connected Intelligence
Get get up to speed quickly on the fundamentals of connected intelligence and why it’s mission-critical to your data strategy.
Blog
Hear Ye, Hear Ye … Get Your New AIOps Reports Here!
It’s been a long time coming, at least in mind anyway, but I’ve finally got some great news to announce. We have just published four AIOps-related reports that I’m really excited for you all to finally read and provide feedback on. Read on below to get a synopsis of the three reports. The fourth report […]
Bring Technology Architecture & Delivery Into The Future
Learn how to focus technology teams on a common goal — accelerating transformation.
Blog
Data Into Dollars: Can You Turn Your Data Into Revenue?
Forrester's research shows that advanced insights-driven businesses were 8.5 times more likely to report at least 20% revenue growth in 2021.