digital product management
One of the stepping stones on the path to becoming a fully digital enterprise is the adoption of a digital product management strategy. Learn how digital product management can accelerate your business along the curve of digital transformation.
Insights
Blog
The Future Of Experiences For Children: Lessons From Amazon Glow
Amazon’s latest product, Amazon Glow, can offer insight into how the future of experiences (for children) is being designed.
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Being A Great Product Leader: The Keys To Supporting And Nurturing Your Product Team
Learn three best practices for putting the product management ecosystem into action in this B2B Summit North America session preview.
Design For Confidence In Digital Experiences Webinar
Customer confidence drives digital experience adoption. Learn how to inspire confidence in this webinar on April 5.
Blog
Digital Product Management Drives Growth And Customer Centricity Of Digital Offerings
Digital offerings are accelerating, and companies expect them to drive organizational growth and customer centricity. The role of digital product management and its responsibilities ensure continued long-term success of digital offerings.
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Presenting The Forrester Wave™: Enterprise Service Management, Q4 2021
In 2017, Forrester expanded upon the IT service management market (ITSM) to establish enterprise service management (ESM) as a chosen area of coverage, continuing this research with a 2019 Forrester Wave™ evaluation. Now, we are pleased to announce The Forrester Wave™: Enterprise Service Management, Q4 2021. In 2018, ITSM vendors were still completing the transition […]
Blog
Adobe’s Virtual Collaboration Bet Will Win If It Evolves Quickly
Helping people collaborate effectively to design experiences is a higher priority than ever. It would be high even if COVID-19 hadn’t hit us, simply because it’s increasingly clear that better experiences drive higher engagement, enrichment, retention, and recommendation. But the pandemic kicked remote work into high gear and, with it, the importance of being able […]
Blog
Your IT-Led API Strategy Is Doomed To Fail: Use API Product Management
As I round out my first year as a Forrester analyst, a trend I’ve noticed in my inquiries is frustration with making API programs successful. Common complaints: API documentation is poor. Adoption remains low because APIs aren’t reusable. There are too many APIs because IT keeps creating new duplicative and similar APIs. Of all the […]
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Key Takeaways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract 400,000 “real” visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor numbers were […]
Predictions 2022 Live
Chart a bold path to success in 2022. Hear our predictions for the year ahead.
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When Worlds Collide: IT & Product Management
Learn how the convergence of traditional IT practices with the discipline of product management can benefit your IT organization.
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Buy An Integrated DXP Platform, Not Just A Box Of Rocks
Can on-premise digital experience platforms be migrated to the cloud? Learn the five key takeaways from the latest Forrester Wave.
Podcast
A Look Inside Enterprise Holdings’ Product Development Strategy
Struggling to manage product development in an era of constant change? Learn how Enterprise Holdings’ robust product development org adds clarity and discipline to the firm’s digital journey.
Blog
How To Build Great Digital Products
Back in 2014, my colleagues and I declared that “the future of business is digital.” Yet, to build a digital business, you must build digital products. And the most disruptive digital businesses — well, they build great digital products. How Do Disruptive Digital Leaders Build Great Digital Products? One of the keys to unlocking digital […]
European Predictions 2022
Visit our resource hub to discover the key trends impacting European businesses in 2022.
Blog
Your Website Is Your B2B Shop Window
How many buyers really use the website? This was a question asked in a recent conversation with a consulting services client. It was asked in response to a critique of the website. My analysis showed how difficult it was for a buyer to understand digital business transformation services from the firm’s website. It’s perhaps not […]
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IoT Solutions Power Safe, Speedy, And Cold COVID-19 Vaccine Delivery
By enabling temperature monitoring of vaccine shipments, advances in internet-of-things technology could play a major role in the vaccine's deployment.
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Growth-Mode Digital Strategy: Modernize And Transform
While most digital transformations may not actually be transformative, they do provide investments for IT modernization. And the firms that have already made those investments are better positioned to weather the current storm.
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Survival-Mode Digital Strategy: Focus On Pragmatic Modernization
While most digital transformations may not actually be transformative, they do provide investments for IT modernization. And the firms that have already made those investments are better positioned to weather the current storm.
See the future and gain a competitive advantage for 2022
Discover 12 trends our research reveals will matter most this year. Download our Predictions 2022 Guide.
Blog
The Future Of Banking Has Arrived
Forrester's latest research finds future of banking will be invisible, connected, insights-driven, and purposeful. Analysts Jacob Morgan and Alyson Clarke break it all down.
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Lessons On Building Digital Products — And Future-Proofing A Better Mousetrap
Vice President Nigel Fenwick provides guidance on identifying the right partners to help design and develop your digital products.
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Digital Business Models Mandate More Sophisticated B2B Pricing Processes And Applications
Industrial manufacturers need tighter integration with applications such as CRM and enterprise resource planning to price product and service bundles effectively.
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