digital product management

One of the stepping stones on the path to becoming a fully digital enterprise is the adoption of a digital product management strategy. Learn how digital product management can accelerate your business along the curve of digital transformation.

Discover how Forrester supports product management leaders.

Insights

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Adobe And Figma Should Partner Now To Supercharge The Digital Experience Ecosystem

David Truog December 20, 2023
The scuttling of their own deal won’t be the end of the Adobe-Figma story: The next chapter must be about close partnering instead.
Blog

Predictions 2024: Digital Commerce Will Go Small, Artificial, And Augmented

Emily Pfeiffer October 25, 2023
Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.

Global

Don’t Miss Our Live 2024 Predictions Deep Dive

Join us on January 18 to hear from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.

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Predictions 2024: GenAI And Partners Help B2B Marketing, Sales, And Product Endure A Wild Ride Ahead

Laura Ramos October 25, 2023
B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.
Blog

Anti-Predictions: Here’s What Won’t Happen In 2024

Sharyn Leaver October 11, 2023
Before our full predictions for 2024 launch on Tuesday, October 24, read our “anti-predictions.” Here’s what won’t happen in 2024.
Blog

Is Your Digital Shelf Ready For Primetime?

Chuck Gahun July 12, 2023
The Product Information Management Systems Landscape, Q2 2023 reveals that that 1) an explosion of channels is forcing enterprises to syndicate accurate product information, 2) lasting business impact needs a flexible data model and change management, and 3) AI capabilities can substantially reduce time to market and increase operational efficiencies.
Blog

Deliver Trusted Data By Selecting A Suitable MDM Solution

Jayesh Chaurasia June 20, 2023
In the era of insights-driven decision-making, master data management (MDM) plays a crucial part by ensuring consistency, accuracy, and reliability of enterprise data. MDM capabilities are a cornerstone of success for companies striving to leverage data as a product in a rapidly evolving digital landscape. Selecting and investing in the right MDM platform is a […]
Blog

The Case For The Innovative Product Manager

Sam Somashekar May 31, 2023
More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees. The results of Forrester’s Digital Business Strategy Survey, 2022, show that 68% of digital strategy professionals believe digital strategies have a major […]

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

Adding A Product-Led Growth Strategy To A Traditional B2B Organization

Lisa Singer May 16, 2023
As the benefits of a product-led growth strategy become clear, many B2B organizations that have long leveraged traditional sales motions are seeking to integrate this strategy. While the traditional B2B approach relies on the sales team to move customers through their buying journey, product-led growth focuses on the product as the primary driver. Benefits Of […]
Blog

The 2023 DXP Landscape: Composing Is The Biggest Trend And Also Biggest Challenge

Joe Cicman May 15, 2023
Discover the three biggest lessons learned by businesses new to composing their digital experience platforms.
Blog

Congrats, You’ve Launched Your Product … Now What?

Sam Somashekar May 9, 2023
Product managers must keep an eye on the long-term prize for their offerings. Learn how — and dive deeper at Forrester's B2B Summit North America.
Blog

Empowerment Is Critical For Digital Product Management Success

Lisa Singer May 9, 2023
We’ve heard about the importance of empowering employees. Studies have shown a link between employee empowerment and engagement. Furthermore, when employers give employees the responsibility to lead and make decisions, employees become highly motivated, creative, and productive. Empowerment is critical for organizations developing successful digital offerings, as markets have become more dynamic, barriers to entry […]
Blog

Great Product Leaders Multiply The Effectiveness Of Good Culture And Practice

Tony Plec May 8, 2023
An Inspiring Leader Can Make All The Difference The relative quiet in Western Europe at the beginning of World War II — a period that was known as the “Phoney War” — was shattered on May 10, 1940, when the German Army began to pour into Belgium, Luxembourg, the Netherlands, and thereafter into France. That […]

Build An Engine Of Customer Loyalty - And Revenue

Read our report to learn how to build customer loyalty, brand equity, and revenue with a B2C customer-obsessed growth engine.

Blog

Supercharge Customer-Needs Discovery To Drive Customer-Obsessed Growth

Sam Somashekar April 28, 2023
Now more than ever, product managers must deeply understand their customers. With digital transformation efforts rampant, competitors coming online faster, and customer experience expectations rising, the standard practice of customer-needs discovery can’t keep up with this fast pace of change. In addition, customer demands are evolving rapidly — if you blink, you may miss them […]
Blog

The Case For The Curious Product Manager

Lisa Singer April 25, 2023
Curiosity is key to understanding a customer’s business and what drives them — and it will help you unlock unidentified opportunities to create new value in the future.
Blog

Decide Today How You’re Going To Prioritize Tomorrow

Judy Weader April 13, 2023
In 2022, Forrester’s data showed that nearly one in five customer experience (CX) professionals said that their program doesn’t have a defined process to prioritize its work. That’s a mind-bogglingly high number of people — and organizations — that are making decisions based on gut feeling, the loudest voice, the highest-paid person’s opinion, or maybe […]
Blog

Does Your Digital Business Organization Have A “Tower Of Babel” Problem?

Peter Wannemacher March 9, 2023
Sure, it’s an old and often-used analogy, but that’s because it’s useful: When a group of people cannot effectively work together because they’re speaking different languages, they have a Tower of Babel problem. The digital landscape is constantly and rapidly shifting, so your team needs shared vocabulary to develop and execute strategy. Digital teams in […]
Blog

A New Year Demands A New Digital Measurement Framework

Zhi Ying Barry February 1, 2023
There’s something about entering a new year. Unbridled optimism, renewed hopes, and general positivity about having a fresh start are typical emotions. But 2023 is not like any other year. The pandemic-fueled growth that many firms experienced in 2022 appears to have come to a halt as organizations enter 2023 facing the prospect of an […]

Forrester Decisions For Digital Business & Strategy

Let us guide you to the next level of digital excellence. Drive growth, build powerhouse teams, quash disruptors.

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The Keys To Effective Digital Product Management

Lisa Singer February 1, 2023
If you’re in product management, your skills are needed today! According to Glassdoor, the number of product manager job openings has increased 135% over the past five years, with up to 17,000 available job openings on the site today. Product management has appeared consistently in Glassdoor’s top 10 list of job roles since 2018, scoring […]
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Announcing The Forrester Wave™: Continuous Automation Testing Platforms, Q4 2022

Diego Lo Giudice January 13, 2023
Find out how players evaluated in The Forrester Wave™: Continuous Automation Testing Platforms, Q4 2022, lined up as Leaders, Strong Performers, Contenders, and Challengers.
Blog

Delivering More Value Through Empowered Teams

Tony Plec December 27, 2022
Command, Control, And The Changing Workplace Organizational and people management has perennially been a favorite topic of writers and researchers. Even the Bible tells a story of how Moses’ father-in-law gave him advice about management and delegation of tasks! For much of the 20th century, a top-down, command-and-control style of management was favored, with a […]
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