digital product management

One of the stepping stones on the path to becoming a fully digital enterprise is the adoption of a digital product management strategy. Learn how digital product management can accelerate your business along the curve of digital transformation.

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Blog

The Metaverse Is Born — Now It Needs To Grow Up

David Truog November 15, 2021
The metaverse has arrived — or that was the vibe last week, anyway, at the 2021 installment of the Augmented World Expo (AWE) conference. Many speakers also acknowledged that the metaverse is still in its early days, but the consensus was that after decades of gestation, the metaverse is now born. Since 2013, AWE has […]
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Blog

Most Chatbots Disappoint — Here’s How To Make Them Better

David Truog November 9, 2021
To create an effective chatbot you need to master conversation design, a new discipline for experiences based on conversational AI.
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Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

Blog

Adobe’s Virtual Collaboration Bet Will Win If It Evolves Quickly

David Truog November 1, 2021
Helping people collaborate effectively to design experiences is a higher priority than ever. It would be high even if COVID-19 hadn’t hit us, simply because it’s increasingly clear that better experiences drive higher engagement, enrichment, retention, and recommendation. But the pandemic kicked remote work into high gear and, with it, the importance of being able […]
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Blog

Your IT-Led API Strategy Is Doomed To Fail: Use API Product Management

David Mooter October 5, 2021
As I round out my first year as a Forrester analyst, a trend I’ve noticed in my inquiries is frustration with making API programs successful. Common complaints: API documentation is poor. Adoption remains low because APIs aren’t reusable. There are too many APIs because IT keeps creating new duplicative and similar APIs. Of all the […]
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Blog

Key Takeaways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Dan Bieler September 29, 2021
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract 400,000 “real” visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor numbers were […]
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Blog

Buy An Integrated DXP Platform, Not Just A Box Of Rocks

Joe Cicman July 21, 2021
Can on-premise digital experience platforms be migrated to the cloud? Learn the five key takeaways from the latest Forrester Wave.
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Podcast

A Look Inside Enterprise Holdings’ Product Development Strategy

What It Means March 25, 2021
Struggling to manage product development in an era of constant change? Learn how Enterprise Holdings’ robust product development org adds clarity and discipline to the firm’s digital journey.
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European Predictions 2022

Visit our resource hub to discover the key trends impacting European businesses in 2022.

Video

Digital Business, Part 2: Developing Digital Products At Mars

Nigel Fenwick March 18, 2021

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Blog

How To Build Great Digital Products

Nigel Fenwick March 10, 2021
Back in 2014, my colleagues and I declared that “the future of business is digital.” Yet, to build a digital business, you must build digital products. And the most disruptive digital businesses — well, they build great digital products. How Do Disruptive Digital Leaders Build Great Digital Products? One of the keys to unlocking digital […]
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Blog

Your Website Is Your B2B Shop Window

Nigel Fenwick February 17, 2021
How many buyers really use the website? This was a question asked in a recent conversation with a consulting services client. It was asked in response to a critique of the website. My analysis showed how difficult it was for a buyer to understand digital business transformation services from the firm’s website. It’s perhaps not […]
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Blog

IoT Solutions Power Safe, Speedy, And Cold COVID-19 Vaccine Delivery

Nigel Fenwick December 15, 2020
By enabling temperature monitoring of vaccine shipments, advances in internet-of-things technology could play a major role in the vaccine's deployment.
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Blog

Growth-Mode Digital Strategy: Modernize And Transform

Nigel Fenwick August 25, 2020
While most digital transformations may not actually be transformative, they do provide investments for IT modernization. And the firms that have already made those investments are better positioned to weather the current storm.
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See the future and gain a competitive advantage for 2022

Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide.

Blog

Survival-Mode Digital Strategy: Focus On Pragmatic Modernization

Nigel Fenwick August 14, 2020
While most digital transformations may not actually be transformative, they do provide investments for IT modernization. And the firms that have already made those investments are better positioned to weather the current storm.
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Video

The Future Of Banking: Invisible, Connected, Insights-Driven, And Purposeful

Alyson Clarke July 30, 2020

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Blog

The Future Of Banking Has Arrived

Jacob Morgan July 29, 2020
Forrester's latest research finds future of banking will be invisible, connected, insights-driven, and purposeful. Analysts Jacob Morgan and Alyson Clarke break it all down.
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Blog

Lessons On Building Digital Products — And Future-Proofing A Better Mousetrap

Nigel Fenwick July 1, 2020
Vice President Nigel Fenwick provides guidance on identifying the right partners to help design and develop your digital products.
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Blog

Digital Business Models Mandate More Sophisticated B2B Pricing Processes And Applications

George Lawrie June 26, 2020
Industrial manufacturers need tighter integration with applications such as CRM and enterprise resource planning to price product and service bundles effectively.
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Blog

Managing Costs In Azure

Tracy Woo May 8, 2020
Cost management is a topic that consistently comes up in inquiry, regardless of whether the original question was about cost management or about other aspects of cloud strategy. Up until recently, cost management was exclusively served by third-party software offerings. Over the past two years, however, native cloud providers have started to invest in native […]
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Blog

Google Helps Users Reduce Google Cloud Costs

Tracy Woo April 20, 2020
Over the past two years, the major native cloud players have launched cloud management product teams focused on improving the visibility, billing, and optimization capabilities available natively. Google has also joined this effort. The company provides customers with cost and billing support via onboarding checklists, how-to guides, billing support specialists, and providing billing account, catalog, […]
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Blog

Carmakers Vs. The Vacuum King: Product Innovation In The Time Of COVID-19

Nigel Fenwick April 16, 2020
As the world grapples with a shortage of ventilators, how we solve the the challenge highlights important lessons for business strategy in a digital world.
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