digital product management
One of the stepping stones on the path to becoming a fully digital enterprise is the adoption of a digital product management strategy. Learn how digital product management can accelerate your business along the curve of digital transformation.
Insights
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How Consumer Electronic Brands Can Bolster Their DTC Business
Read this Forrester blog to learn which DTC consumer electronics brands stood out and why in Forrester’s Digital Go-To-Market Review.
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Key Findings From The Forrester Digital Experience Review™: US Retail Mobile Apps, Q1 2025
Learn insights about top performers in the latest Forrester Digital Experience Review™ covering US retail mobile apps.
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The Product Model Solves For Tech Debt
Product management and technical debt are top priorities for many digital and IT organizations, but many tech and business leaders may be unclear on the relationship between these two areas. Learn how one can actually be a solution for the other in this post.
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Announcing The Forrester Wave™: Modern Application Development Services, Q1 2025
MAD Services Deliver Cool New Products While Transforming Your Development Capabilities Modern application development (MAD) services represent the next wave in custom application development services. Emerging from the convergence of current and past services such as application development management services (ADMS), digital transformation services (DTS), digital product engineering services (DPES), and broader application modernization services […]
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Unlocking The Future Of Mobile Banking: Insights From Forrester’s 2024 European Digital Experience Review™
Read this report to understand where European banks’ mobile banking apps excel, where they fall short, and how to strengthen your own apps.
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What’s New In Australian Mobile Banking In 2024
To gauge the ease and effectiveness of mobile banking experiences, Forrester evaluated the smartphone apps of the “big four” Australian banks.
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Adobe And Figma Should Partner Now To Supercharge The Digital Experience Ecosystem
The scuttling of their own deal won’t be the end of the Adobe-Figma story: The next chapter must be about close partnering instead.
Build An Engine Of Customer Loyalty - And Revenue
Read our report to learn how to build customer loyalty, brand equity, and revenue with a B2C customer-obsessed growth engine.
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Predictions 2024: Digital Commerce Will Go Small, Artificial, And Augmented
Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.
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Predictions 2024: GenAI And Partners Help B2B Marketing, Sales, And Product Endure A Wild Ride Ahead
B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.
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Anti-Predictions: Here’s What Won’t Happen In 2024
Before our full predictions for 2024 launch on Tuesday, October 24, read our “anti-predictions.” Here’s what won’t happen in 2024.
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Is Your Digital Shelf Ready For Primetime?
The Product Information Management Systems Landscape, Q2 2023 reveals that that 1) an explosion of channels is forcing enterprises to syndicate accurate product information, 2) lasting business impact needs a flexible data model and change management, and 3) AI capabilities can substantially reduce time to market and increase operational efficiencies.
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Deliver Trusted Data By Selecting A Suitable MDM Solution
In the era of insights-driven decision-making, master data management (MDM) plays a crucial part by ensuring consistency, accuracy, and reliability of enterprise data. MDM capabilities are a cornerstone of success for companies striving to leverage data as a product in a rapidly evolving digital landscape. Selecting and investing in the right MDM platform is a […]
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The Case For The Innovative Product Manager
More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees. The results of Forrester’s Digital Business Strategy Survey, 2022, show that 68% of digital strategy professionals believe digital strategies have a major […]
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Adding A Product-Led Growth Strategy To A Traditional B2B Organization
As the benefits of a product-led growth strategy become clear, many B2B organizations that have long leveraged traditional sales motions are seeking to integrate this strategy. While the traditional B2B approach relies on the sales team to move customers through their buying journey, product-led growth focuses on the product as the primary driver. Benefits Of […]
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The 2023 DXP Landscape: Composing Is The Biggest Trend And Also Biggest Challenge
Discover the three biggest lessons learned by businesses new to composing their digital experience platforms.
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Congrats, You’ve Launched Your Product … Now What?
Product managers must keep an eye on the long-term prize for their offerings. Learn how — and dive deeper at Forrester's B2B Summit North America.
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Empowerment Is Critical For Digital Product Management Success
We’ve heard about the importance of empowering employees. Studies have shown a link between employee empowerment and engagement. Furthermore, when employers give employees the responsibility to lead and make decisions, employees become highly motivated, creative, and productive. Empowerment is critical for organizations developing successful digital offerings, as markets have become more dynamic, barriers to entry […]
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Great Product Leaders Multiply The Effectiveness Of Good Culture And Practice
An Inspiring Leader Can Make All The Difference The relative quiet in Western Europe at the beginning of World War II — a period that was known as the “Phoney War” — was shattered on May 10, 1940, when the German Army began to pour into Belgium, Luxembourg, the Netherlands, and thereafter into France. That […]
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Supercharge Customer-Needs Discovery To Drive Customer-Obsessed Growth
Now more than ever, product managers must deeply understand their customers. With digital transformation efforts rampant, competitors coming online faster, and customer experience expectations rising, the standard practice of customer-needs discovery can’t keep up with this fast pace of change. In addition, customer demands are evolving rapidly — if you blink, you may miss them […]
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The Case For The Curious Product Manager
Curiosity is key to understanding a customer’s business and what drives them — and it will help you unlock unidentified opportunities to create new value in the future.
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