digital product management

One of the stepping stones on the path to becoming a fully digital enterprise is the adoption of a digital product management strategy. Learn how digital product management can accelerate your business along the curve of digital transformation.

Discover how Forrester supports product management leaders.

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Does Your Digital Business Organization Have A “Tower Of Babel” Problem?

Peter Wannemacher March 9, 2023
Sure, it’s an old and often-used analogy, but that’s because it’s useful: When a group of people cannot effectively work together because they’re speaking different languages, they have a Tower of Babel problem. The digital landscape is constantly and rapidly shifting, so your team needs shared vocabulary to develop and execute strategy. Digital teams in […]
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A New Year Demands A New Digital Measurement Framework

Zhi Ying Barry February 1, 2023
There’s something about entering a new year. Unbridled optimism, renewed hopes, and general positivity about having a fresh start are typical emotions. But 2023 is not like any other year. The pandemic-fueled growth that many firms experienced in 2022 appears to have come to a halt as organizations enter 2023 facing the prospect of an […]

CX APAC — Bold Focus

Drive success with CX and digital in 2023. Discover what to prioritize, where to invest, and what's on the cutting edge.

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The Keys To Effective Digital Product Management

Lisa Singer February 1, 2023
If you’re in product management, your skills are needed today! According to Glassdoor, the number of product manager job openings has increased 135% over the past five years, with up to 17,000 available job openings on the site today. Product management has appeared consistently in Glassdoor’s top 10 list of job roles since 2018, scoring […]
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Announcing The Forrester Wave™: Continuous Automation Testing Platforms, Q4 2022

Diego Lo Giudice January 13, 2023
Find out how players evaluated in The Forrester Wave™: Continuous Automation Testing Platforms, Q4 2022, lined up as Leaders, Strong Performers, Contenders, and Challengers.
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Delivering More Value Through Empowered Teams

Tony Plec December 27, 2022
Command, Control, And The Changing Workplace Organizational and people management has perennially been a favorite topic of writers and researchers. Even the Bible tells a story of how Moses’ father-in-law gave him advice about management and delegation of tasks! For much of the 20th century, a top-down, command-and-control style of management was favored, with a […]
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Introduction: Chuck Gahun, Principal Analyst For Content Management And Digital Experience Technology

Chuck Gahun December 7, 2022
Competitive business strategy will primarily be driven by an organization’s ability to compete through digital experiences on the digital shelf. It is estimated that more than $500 billion is spent annually to get increased digital shelf visibility every year. The enterprise applications and services that bring these digital experiences to life will become the lifeblood of organizations. As a part of this accelerating evolution, the delivery of enterprise content is becoming critical to help businesses attain their goals and meet their customers where they are. I am very excited to focus my research on examining the intersection of content technologies and digital business strategy.
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How Exploration Drives Breakthrough Digital Business Strategies

Peter Wannemacher October 26, 2022
A confluence of factors makes digital business inherently fast-moving. Systems of exploration can help digital business strategies evolve and drive growth. Learn more.

CX EMEA — Bold Focus

Drive success with CX and digital in 2023. Discover what to prioritize, where to invest, and what's on the cutting edge.

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Product Management Spending Recommendations, 2023

Lisa Singer September 9, 2022
Learn where to expand investment, where to hold back, and where to get creative with your product management strategy in 2023.
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Lead A High-Performing Digital Team

Dan Bieler September 7, 2022
Learn how digital business leaders can build a stellar team with the right digital competencies to execute the digital strategy.
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To Drive Trust, Minimum Viable Product Needs Minimum Viable Security

Sandy Carielli August 30, 2022
What does minimum viable product planning have to do with security and customer trust? Find out in this preview of our upcoming Security & Risk North America event.
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Helping You Create Superior Digital Experiences And Products

Melissa Parrish June 13, 2022
We guide B2C digital leaders toward new horizons of success with Forrester Decisions for Digital Business & Strategy. Learn how.
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The Future Of Experiences For Children: Lessons From Amazon Glow

Julie Ask May 2, 2022
Amazon’s latest product, Amazon Glow, can offer insight into how the future of experiences (for children) is being designed.

CX Can Thrive In The Downturn

CX leaders can boost their organization's economic resilience. Find out how in this complimentary report.

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Being A Great Product Leader: The Keys To Supporting And Nurturing Your Product Team

Lisa Singer April 28, 2022
Learn three best practices for putting the product management ecosystem into action in this B2B Summit North America session preview.
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Digital Product Management Drives Growth And Customer-Centricity Of Digital Offerings

Sam Somashekar April 26, 2022
Digital offerings are accelerating, and companies expect them to drive organizational growth and customer centricity. The role of digital product management and its responsibilities ensure continued long-term success of digital offerings.
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Presenting The Forrester Wave™: Enterprise Service Management, Q4 2021

Charles Betz December 16, 2021
In 2017, Forrester expanded upon the IT service management market (ITSM) to establish enterprise service management (ESM) as a chosen area of coverage, continuing this research with a 2019 Forrester Wave™ evaluation. Now, we are pleased to announce The Forrester Wave™: Enterprise Service Management, Q4 2021. In 2018, ITSM vendors were still completing the transition […]
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Adobe’s Virtual Collaboration Bet Will Win If It Evolves Quickly

David Truog November 1, 2021
Helping people collaborate effectively to design experiences is a higher priority than ever. It would be high even if COVID-19 hadn’t hit us, simply because it’s increasingly clear that better experiences drive higher engagement, enrichment, retention, and recommendation. But the pandemic kicked remote work into high gear and, with it, the importance of being able […]
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Your IT-Led API Strategy Is Doomed To Fail: Use API Product Management

David Mooter October 5, 2021
As I round out my first year as a Forrester analyst, a trend I’ve noticed in my inquiries is frustration with making API programs successful. Common complaints: API documentation is poor. Adoption remains low because APIs aren’t reusable. There are too many APIs because IT keeps creating new duplicative and similar APIs. Of all the […]

CX North America — Bold Focus

Drive success with CX and digital in 2023. Discover what to prioritize, where to invest, and what's on the cutting edge.

Blog

Key Takeaways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Dan Bieler September 29, 2021
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract 400,000 “real” visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor numbers were […]
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When Worlds Collide: IT & Product Management

Charles Betz August 27, 2021
Learn how the convergence of traditional IT practices with the discipline of product management can benefit your IT organization.
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Buy An Integrated DXP Platform, Not Just A Box Of Rocks

Joe Cicman July 21, 2021
Can on-premise digital experience platforms be migrated to the cloud? Learn the five key takeaways from the latest Forrester Wave.
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