digital product management
One of the stepping stones on the path to becoming a fully digital enterprise is the adoption of a digital product management strategy. Learn how digital product management can accelerate your business along the curve of digital transformation.
Insights
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Is Your Digital Shelf Ready For Primetime?
The Product Information Management Systems Landscape, Q2 2023 reveals that that 1) an explosion of channels is forcing enterprises to syndicate accurate product information, 2) lasting business impact needs a flexible data model and change management, and 3) AI capabilities can substantially reduce time to market and increase operational efficiencies.
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Deliver Trusted Data By Selecting A Suitable MDM Solution
In the era of insights-driven decision-making, master data management (MDM) plays a crucial part by ensuring consistency, accuracy, and reliability of enterprise data. MDM capabilities are a cornerstone of success for companies striving to leverage data as a product in a rapidly evolving digital landscape. Selecting and investing in the right MDM platform is a […]
Build An Engine Of Customer Loyalty - And Revenue
Read our report to learn how to build customer loyalty, brand equity, and revenue with a B2C customer-obsessed growth engine.
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The Case For The Innovative Product Manager
More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees. The results of Forrester’s Digital Business Strategy Survey, 2022, show that 68% of digital strategy professionals believe digital strategies have a major […]
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Adding A Product-Led Growth Strategy To A Traditional B2B Organization
As the benefits of a product-led growth strategy become clear, many B2B organizations that have long leveraged traditional sales motions are seeking to integrate this strategy. While the traditional B2B approach relies on the sales team to move customers through their buying journey, product-led growth focuses on the product as the primary driver. Benefits Of […]
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The 2023 DXP Landscape: Composing Is The Biggest Trend And Also Biggest Challenge
Discover the three biggest lessons learned by businesses new to composing their digital experience platforms.
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Congrats, You’ve Launched Your Product … Now What?
Product managers must keep an eye on the long-term prize for their offerings. Learn how — and dive deeper at Forrester's B2B Summit North America.
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Empowerment Is Critical For Digital Product Management Success
We’ve heard about the importance of empowering employees. Studies have shown a link between employee empowerment and engagement. Furthermore, when employers give employees the responsibility to lead and make decisions, employees become highly motivated, creative, and productive. Empowerment is critical for organizations developing successful digital offerings, as markets have become more dynamic, barriers to entry […]
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Great Product Leaders Multiply The Effectiveness Of Good Culture And Practice
An Inspiring Leader Can Make All The Difference The relative quiet in Western Europe at the beginning of World War II — a period that was known as the “Phoney War” — was shattered on May 10, 1940, when the German Army began to pour into Belgium, Luxembourg, the Netherlands, and thereafter into France. That […]
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Supercharge Customer-Needs Discovery To Drive Customer-Obsessed Growth
Now more than ever, product managers must deeply understand their customers. With digital transformation efforts rampant, competitors coming online faster, and customer experience expectations rising, the standard practice of customer-needs discovery can’t keep up with this fast pace of change. In addition, customer demands are evolving rapidly — if you blink, you may miss them […]
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The Case For The Curious Product Manager
Curiosity is key to understanding a customer’s business and what drives them — and it will help you unlock unidentified opportunities to create new value in the future.
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Decide Today How You’re Going To Prioritize Tomorrow
In 2022, Forrester’s data showed that nearly one in five customer experience (CX) professionals said that their program doesn’t have a defined process to prioritize its work. That’s a mind-bogglingly high number of people — and organizations — that are making decisions based on gut feeling, the loudest voice, the highest-paid person’s opinion, or maybe […]
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Does Your Digital Business Organization Have A “Tower Of Babel” Problem?
Sure, it’s an old and often-used analogy, but that’s because it’s useful: When a group of people cannot effectively work together because they’re speaking different languages, they have a Tower of Babel problem. The digital landscape is constantly and rapidly shifting, so your team needs shared vocabulary to develop and execute strategy. Digital teams in […]
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A New Year Demands A New Digital Measurement Framework
There’s something about entering a new year. Unbridled optimism, renewed hopes, and general positivity about having a fresh start are typical emotions. But 2023 is not like any other year. The pandemic-fueled growth that many firms experienced in 2022 appears to have come to a halt as organizations enter 2023 facing the prospect of an […]
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The Keys To Effective Digital Product Management
If you’re in product management, your skills are needed today! According to Glassdoor, the number of product manager job openings has increased 135% over the past five years, with up to 17,000 available job openings on the site today. Product management has appeared consistently in Glassdoor’s top 10 list of job roles since 2018, scoring […]
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Announcing The Forrester Wave™: Continuous Automation Testing Platforms, Q4 2022
Find out how players evaluated in The Forrester Wave™: Continuous Automation Testing Platforms, Q4 2022, lined up as Leaders, Strong Performers, Contenders, and Challengers.
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Delivering More Value Through Empowered Teams
Command, Control, And The Changing Workplace Organizational and people management has perennially been a favorite topic of writers and researchers. Even the Bible tells a story of how Moses’ father-in-law gave him advice about management and delegation of tasks! For much of the 20th century, a top-down, command-and-control style of management was favored, with a […]
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Introduction: Chuck Gahun, Principal Analyst For Content Management And Digital Experience Technology
Competitive business strategy will primarily be driven by an organization’s ability to compete through digital experiences on the digital shelf. It is estimated that more than $500 billion is spent annually to get increased digital shelf visibility every year. The enterprise applications and services that bring these digital experiences to life will become the lifeblood of organizations. As a part of this accelerating evolution, the delivery of enterprise content is becoming critical to help businesses attain their goals and meet their customers where they are. I am very excited to focus my research on examining the intersection of content technologies and digital business strategy.
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How Exploration Drives Breakthrough Digital Business Strategies
A confluence of factors makes digital business inherently fast-moving. Systems of exploration can help digital business strategies evolve and drive growth. Learn more.
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Product Management Spending Recommendations, 2023
Learn where to expand investment, where to hold back, and where to get creative with your product management strategy in 2023.
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Lead A High-Performing Digital Team
Learn how digital business leaders can build a stellar team with the right digital competencies to execute the digital strategy.
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