Europe
Read Forrester’s insights on financial services, marketing, information security, technology, and more in Europe.
Insights
Blog
Forrester’s AEGIS Framework: The New Standard For AI Governance
AEGIS is not just another acronym — it’s now a fully cross-referenced, regulation-aware blueprint for building trust in AI systems.
Blog
UK Government Plans To Mandate Digital eID For All Legal UK Residents
The UK government plans to mandate an electronic digital identity scheme and credential to all legal residents and employees of the UK to prove immigration and employment eligibility status. Read our assessment of the benefits, challenges, and concerns.
Blog
Minimum Viable Sovereignty: A Smarter Path For Tech Leaders
Sovereignty is no longer optional. Geopolitical tensions, tariffs, and regulatory pressures have made digital sovereignty a permanent concern for tech leaders. But chasing full sovereignty across your IT stack can lead to decision paralysis, ballooning costs, and operational complexity. Instead, organizations should aim for what Forrester calls minimum viable sovereignty — a pragmatic, risk-based approach […]
Blog
European Banks Have Room To Grow — And Leaders To Learn From
Forrester’s Total Experience Score shows that many European banks aren’t delivering on brand promises. Explore which banks lead in customer and brand experience.
Blog
IAA Mobility Is Still A Car Show
Forrester analysts visited the IAA Mobility trade show in Munich this year. Here’s some of what they saw and some of what they missed.
Blog
NRF Europe Innovators Showcase: Retail Tech To Watch
Read this Forrester blog for an overview of the NRF Europe Innovators Showcase highlighting retail technology vendors that are making headlines.
Blog
Adaptive Mobile Banking: Forrester’s 2025 European Insights
Discover how European banks are turning mobile apps into smart, conversational experiences. Forrester’s 2025 review reveals key trends and leaders.
Blog
Announcing My Latest Forrester Wave™ Covering Managed Detection And Response Services In Europe
The Forrester Wave™: Managed Detection And Response Services In Europe, Q3 2025, is live. It’s our second evaluation of the managed detection and response (MDR) space focused on the European market. It looks a bit different from our 2023 Wave, as European customers now place a greater emphasis on sovereignty, localization, speed, automation, and resilience. […]
Blog
From Digital Sovereignty Platforms To Sovereign Cloud Platforms: Three Reasons For A Title Change
Learn how increased complexity and additional market factors led us to rethink the title of our upcoming Forrester Landscape report on digital sovereignty platforms
Blog
The Clock Didn’t Stop: The EU AI Act Will Reshape Your AI Strategy — Now
After rejecting lobbying efforts from the tech industry, the EU is moving forward with the next phase of the EU AI Act. Find out what this means for organizations leveraging AI in the EU and beyond.
Blog
The Global Digital Identity Waltz: Who Will Lead The Dance Of Trust?
Digital identity, once a dream for seamless global authentication and verification, now fragments along geopolitical fault lines. European companies are tightening ranks and forming alliances. China is sharpening its grip with a view to consumer protection and digital dominance. The US is retreating from federal coordination, citing risks from fraud and abuse. The battle for […]
Blog
S3NS Summit Highlights Sovereignty And Trusted Cloud Progress
S3NS, established three years ago, is a cloud hosting company that aims to deliver a sovereign and secure cloud solution for the French market. Formed as a joint venture between Google and Thales, S3NS adheres to strict governance rules to ensure compliance with French sovereignty requirements.
Blog
Apple And The UK Government Broke A “Trust Promise”
We shared some classical Greek imagery in our recent blog on the UK government’s recent swathe of AI announcements. This week, I’m more inspired by Ancient Rome to say “mala tempora currunt!” Last month, Apple decided to stop offering its Advanced Data Protection (ADP) feature to new customers in the UK, and customers who opted […]
Blog
Navigating Economic Waters: The New US Administration’s Spending Scenarios And Global Impact
With a new US administration coming in, there is always economic uncertainty. Learn some of the factors that could be strong influencers of future US economic growth and how they could impact other global markets.
Blog
European Cybersecurity Reflections, 2024
Get reflections on the legislative trends, geopolitical tensions, and other changes that impacted CISOs in the European Union in 2024.
Blog
Prepare Your Supply Chain Applications Portfolio For A Changing Trade Environment
Over recent weeks, many Forrester clients have asked us how prospective tariffs might impact their supply chain processes and supporting applications.
Blog
A Digital Product Passport Needs More Standardization And Fewer Standards
The Digital Product Passport promises significant benefits for sustainability, auditability, and consumer information, but a lack of agreement on standards makes it difficult to realise this promise ahead of European deadlines in 2027.
Blog
Smart Manufacturing On A Shoestring
Last week’s announcement by automotive parts supplier Schaeffler of plans to cut 4,700 European manufacturing jobs was just the latest in a string of similar news pointing to a growing crisis within the European manufacturing sector.
Podcast
377: How To Design Trustworthy AI Experiences
Eighty percent of UK consumers believe that firms should always disclose when they use AI, yet only 48% believe that AI powers self-driving cars. With such a mismatch between consumer expectations and knowledge, Enza Iannopollo, Forrester Principal Analyst, joins us to discuss how to use emerging EU legislation as a foundation to build trusted AI.
Blog
Predictions 2025: Europe Will Weather Satellite Interference, Enforce Its AI Regulations, And Invest In Sovereign Cloud
Europeans feel decidedly grouchy about the region’s economic prospects. But despite all that, the economic outlook for Europe in 2025 remains mildly positive. To help European business, technology, and marketing leaders navigate this complex environment, Forrester has a number of predictions for the year ahead.
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