Blog
The Private AI Model Explosion
In five years, 70% of the revenue created by AI will be in private models, not public ones. Why? In a word, trust.
Blog
CISOs Have Plenty Of Work To Do In An AI-Driven Future
As AI becomes more embedded in fundamental business processes, organizations can no longer settle for “secure enough.” Learn how AI is redefining the CISO role — and actions that they can take today.
Podcast
How Can B2B Marketers Adapt To Changing Search Behaviors?
We recorded this episode earlier, but its insights have only sharpened with time. As AI reshapes how buyers discover information and conversations continue at Forrester’s B2B Summit event, this episode offers timely perspective on what marketers must rethink. We hope you enjoy this episode.
Your Buyers Use AI Search — Here’s How To Stay Visible
Ninety-four percent of B2B buyers now use AI in purchasing, making traditional SEO outdated. Discover how answer engine optimization (AEO) can help your content stand out in a zero-click, AI-driven world.
Blog
Bye Bye Birdie: The Rise And Fall Of Allbirds
Powered by purpose and buoyed by splashy marketing, it seemed destined for greatness. But economics and profitability always have the final word.
Blog
Beware The Magical Two-Person, $1 Billion AI-Driven Startup
Recent news stories are a reminder to evaluate AI "miracles" with a dose of healthy skepticism.
Blog
Take Control Of Your AI Voyage — Your Customers Deserve It
AI represents a once-in-a-generation opportunity to redefine customer value and establish durable differentiation. Experimentation had its moment — what’s required now is committed leadership, sharper customer focus, and a clear sense of purpose.
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Blog
Agentic Payments In B2C Commerce: Where We Are Now
The state of agentic payments is evolving rapidly. This post summarizes five key developments and provides a timeline of critical announcements since November 2025.
Blog
When Cyber Insurance Meets Cyber War, Coverage Becomes Conditional
For years, cyber insurance relied on generic war exclusions that rarely shaped enterprise decisions. That changed when NotPetya, a Russia‑linked attack, caused billions in collateral damage in a blast radius of unrelated but affected organizations and triggered prolonged legal battles over whether traditional war clauses applied to cyber events. The result was landmark settlements for […]
Blog
OpenClaw Is Dead — Long Live OpenClaw
I didn’t wake up last Saturday morning planning to rethink my OpenClaw infrastructure and cost model. Then I got an email from Anthropic. It was short, polite, and to the point: Third‑party harnesses like OpenClaw would no longer be covered under my Claude Max subscription. Continued use would incur additional charges. Capacity constraints. Core products […]
Blog
From Endpoints To Orchestration: HP’s Plan To Redefine The Future Of Work
At the HP Imagine 2026 event, HP made one thing clear: It no longer wants to be seen as a device company. It’s positioning itself as a future-of-work platform provider — one that connects devices, software, security, and workflows into a single, AI-orchestrated employee experience. It’s a bold shift but a necessary one. The problem […]
Blog
The AI CIO Will Govern Outcomes At Scale
AI will redefine the CIO role from overseeing delivery to governing outcomes at scale. As autonomous systems turn intent into action, CIOs gain influence by setting decision rules, enforcing guardrails, and ensuring accountability across human and AI labor.
Podcast
443: Communicating CX: Start With A Better Question
What if CX leaders could stop guessing what stakeholders want and instead ask a single structured prompt: “If you knew __ about customers, what would you do?” In this episode, we dig into the benefits of asking this question with Senior Analyst Colleen Fazio.
Blog
Banks Are Leaving A Billion-Dollar SMB Segment On The Table
Banks believe they understand small business risk. They don’t — what they actually understand is paperwork. Every day, revenue‑generating small businesses are declined, downgraded, or quietly pushed away — not because they are unstable but because they don’t resemble the customers that banking systems were designed to recognize. Each rejection reinforces a costly illusion: that […]
Blog
Project Glasswing Shows That AI Will Break The Vulnerability Management Playbook
Anthropic, along with 11 other companies, recently announced Project Glasswing — an initiative that aims to secure software in the wake of advances in AI capabilities, most notably Anthropic’s Claude Mythos Preview frontier model. Project Glasswing is made up of a who’s who of tech companies, cybersecurity vendors, and others: Amazon Web Services, Anthropic, Apple, […]
Webinar
From Experience Scores To Revenue Impact: A Total Experience Playbook For Growth Webinar
Learn how Forrester’s total experience model elevates brand and CX strategy by revealing the drivers behind acquisition, retention, and revenue.
Blog
Make Smarter GTM Decisions With Intelligence At B2B Summit
Is your go‑to‑market (GTM) strategy still too product‑centric or “inside‑out”? Are critical GTM decisions being made without data? Are you targeting the same segments and buyers you always have just because you don’t know what might be better? If any of that sounds familiar, join Barbara Winters and me at our B2B Summit workshop, “Use […]
Blog
The Expanding Universe Of GRC For AI: Key Questions From Technology Leaders
In 1929, astronomer Edwin Hubble discovered something unsettling. The universe isn’t static; it’s expanding everywhere, simultaneously, at every scale. His simple equation (Hubble’s law) shows that galaxies are accelerating away from each other, and the farther they are, the faster they recede. Eventually, galaxies become so distant that they cross our observable horizon entirely — […]
Build A Security Org For The Future
Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.
Blog
Why Marketing Plans Fail And How A Plan Of Record Fixes It
Marketing teams invest heavily in annual planning — but once execution begins, reality starts to drift from it. Learn how a marketing plan of record can help teams stay focused.
Blog
Most Content Doesn’t Build Credibility: Let’s Fix That
The gap between what buyers need and what content delivers is becoming more consequential. Learn how leading teams build credible, proof-based content in an AI-driven buying environment.
Blog
Reinvent Buyer Personas And Journeys Using The Power Of AI
At B2B Summit, learn how to move beyond static frameworks and instead, develop dynamic, decision‑driving assets.
Blog
Call For Entries: 2026 Forrester Global Technology Awards
Forrester’s Technology Strategy Impact Award, Enterprise Architecture Award, and Data & AI Impact Award recognize organizations that set the standard for excellence in using IT, AI, and data to drive meaningful business outcomes. Learn how to apply for these prestigious honors.
Blog
Omnichannel Ad Platforms: The Future Beyond DSPs
The market for omnichannel demand-side platforms (DSPs) has reached its limit. Pioneers like The Trade Desk and its erstwhile rivals — including the likes of MediaMath, Rocket Fuel, TubeMogul, Turn, and Xandr — grew by accelerating cross-channel media planning, buying, and optimization. Now, DSPs’ core capabilities are very mature and highly automatable. Vendors focused primarily […]
Build The Technology Strategy You Always Wanted
Use this framework and IT strategy-on-a-page template to align stakeholders, define your vision, and build an action plan for your technology strategy.
Blog
Stop Calling It Debt — It’s A Liability
A Conversation With Murray Cantor (Part One) Enterprise IT runs on billions of dollars of implicit risk, yet most organizations still manage it with deterministic spreadsheets and gut‑feel prioritization. Murray Cantor — PhD mathematician, defense systems architect, and veteran of IBM’s most successful high‑risk projects — thinks there’s a better way. Over three conversations […]
Blog
Your Mission: Build An Intelligence Network To Power GTM Success
Have you ever wondered what it takes to be an intelligent agent? Like James Bond or Emma Peel, always informed, decisive, and a step ahead? It’s not too late! Just as spies protect their country and increase global influence by uncovering enemy secrets, you can protect and grow your business by gathering market and competitive […]
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