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Blog

Budget Boom Or Budget Bust? Be Ready For Both In 2026

Sharyn Leaver July 15, 2025
Though volatility has tempered budget expectations, business and tech leaders should prepare for the unexpected. Forrester’s 2026 Budget Planning Guides can help you make the right strategic moves this budget planning season.
Blog

Forrester’s 2025 Technology Strategy Impact Award Winners And Runner-Up For APAC

Frederic Giron 20 hours ago
Congratulations to FWD Group and YCH Group, our winners this year, and to AIA Group, our runner-up. Learn more about the technology strategies each of these firms developed and how they executed them with precision and agility.
Blog

Forrester’s 2025 Enterprise Architecture Awards Winner And Runners-Up For APAC

Charlie Dai 20 hours ago
Congratulations to the Hong Kong Jockey Club, this year’s winner of the Enterprise Architecture Award in APAC, and runners-up AIA Group and Nan Shan Life Insurance Company. Learn how excellent EA practices helped all three align their IT strategies with business objectives, empowering them to accelerate business innovation and stay ahead of the curve.

Master Your 2026 Budget With Our Ultimate Guides And Tools

Plan smarter to thrive in 2026! Access planning guides, workbooks, webinars, and resources to invest wisely, cut costs, and maximize your budget impact — even in uncertain times.

Blog

Master Risk And Conquer Chaos At Forrester’s Security & Risk Summit

Amy DeMartine 4 days ago
For leaders in security, risk, and privacy, this year has been different, with a new level of volatility fueled by geopolitics, new regulatory hurdles, relentless AI disruption, and looming quantum threats. Learn how Forrester’s Security & Risk Summit 2025 can empower you to stay ahead of the chaos, take the right risks, and secure your organization.
Blog

Stop Reacting To GenAI Tool Requests And Lead With A Content Decision Framework

Lisa Gately 4 days ago
Discover why B2B leaders must understand the current state of people and workflows in content before moving forward with investments in generative AI for content creation.
Blog

AIA Wins Forrester’s 2025 Customer-Obsessed Enterprise Award In APAC

Dane Anderson 7 days ago
AIA Group has won Forrester’s 2025 APAC Customer Obsession Award, recognized for putting customers at the heart of its strategy, operations, and leadership. The company stood out among strong contenders across the region.

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Blog

Embed IT Finance To Improve IT Spend Management

Greg Zorella 2 hours ago
Forrester’s Priorities Survey, 2025, presents some interesting food for thought. We asked 700 tech leaders about visibility into IT spend across their organization, as well as where in their organization IT finance sits. What we found is that only about 60% of enterprises have IT finance teams that sit in an IT organization, with the […]
Blog

Introducing AEGIS — The Guardrails That CISOs Need For The Agentic Enterprise

Jeff Pollard 6 hours ago
AI agents aren’t coming — they’re already here. And they’re not waiting for your security architecture to catch up.

Stop The Friction: Align CIOs & CISOs For Smarter 2026 Budget Planning

In uncertain times, teamwork is everything. Join Forrester analysts live on August 6 to align CIOs and CISOs on budget plans, prioritize smart investments, and fortify your security for 2026.

Blog

New Research: Top Emerging Technologies In Healthcare

Shannon Germain Farraher 7 hours ago
Healthcare organizations face constant pressure to improve clinical outcomes and workforce retention amid budget constraints and market volatility. Our new research aims to help them prioritize the technologies that will have the most impact today.
Blog

US Consumers Want Subscription Companies To Do Better

Lily Varon 3 days ago
The average US online adult has more than four monthly subscriptions, according to Forrester’s 2024 data. Subscription companies have room to improve what they provide their customers.
Blog

Government Technology Procurement Enters A New Era Of Strategic Transformation

Devin Dickerson 3 days ago
The era of piecemeal, siloed government technology procurement is giving way to a strategic sea change. Learn why fragmented, agency-by-agency deals are being replaced with massive enterprise-level contracts designed for transformational impact and what it means for government tech leaders.
Blog

From The Basement To The Corner Office: Zero Trust Gets A “Promotion” In The DoD

James Plouffe 3 days ago
Learn the implications of the new Zero Trust Portfolio Management Office and Chief Zero Trust Officer in the US Department of Defense.
Blog

Why AI Isn’t The Silver Bullet For Customer Service — Yet

Vasupradha Srinivasan 4 days ago
AI is being marketed as a technology that will transform customer service for the better, but results are lacking. Here’s why.

New For 2026! Tech Budget Planning Guide + Workbook

Simplify your 2026 tech budget planning! Download our guide and workbook for recommendations, benchmarks, and actionable templates to help you assess, prioritize, and implement investments.

Blog

Palo Alto Networks Enters The Identity Security Market With $25B Purchase Of CyberArk

Allie Mellen 4 days ago
The third-largest cybersecurity M&A deal in history makes sense in some respects, but the track record on mega security and identity tie-ups is incomplete and unproven.
Blog

Meet Evelyn Mitchell-Wolf: Forrester’s New Adtech Analyst

Evelyn Mitchell-Wolf 4 days ago
Generative AI, signal loss, regulation, and macroeconomic volatility are colliding to give rise to a new era that threatens the viability of open web publishers’ business models. I’m excited to join Forrester as the B2C marketing team’s newest adtech analyst to help clients navigate it all.
Blog

Financial Services Leaders: Strategies To Navigate Through Volatility

Rohit Makhijani 5 days ago
The financial services industry learned from the COVID era that a crisis presents opportunities to deliver value to customers, as well as build trust and deepen relationships. Learn how leaders can achieve these aims.
Blog

Meta: So Long, Metaverse; Hello, Superintelligence

Mike Proulx 5 days ago
Meta is hopeful that superintelligence will empower people and not replace large swaths of society. Is that realistic?
Blog

Microsoft Retires Password Management In Authenticator

Andras Cser 5 days ago
Microsoft’s move to gradually retire password management capabilities in its Authenticator application will have three immediate effects.
Blog

Inside Club Med’s Conversational AI Strategy: An Interview With Siddhartha Chatterjee

Aurelie L'Hostis 6 days ago
Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy — starting with a WhatsApp chatbot in Brazil.
Blog

The Commodity Cloud Era Is Over — The AI-Native Cloud Is Here

Lee Sustar 6 days ago
CIOs questioning whether hyperscale cloud providers can deliver on their AI promises should follow the money. The numbers tell the story.
Blog

From Prompts To Plans: Overcoming The Complexity Gap Between GenAI And AI Agents

Sam Higgins 6 days ago
While generative AI’s adoption curve has been steep and accelerated, propelled by its immediacy and accessibility, the move to agentic AI is far less straightforward.
Blog

Announcing The Forrester Wave™: Unified Vulnerability Management Solutions, Q3 2025

Erik Nost 6 days ago
Vulnerability management is undergoing a seismic shift. The risk-based prioritization from vulnerability risk management (VRM) has combined with attack surface management (ASM) to form exposure management and continuous security testing — two emerging practices that prioritize visibility and prioritization over remediation and response.
Podcast

CX Cast Replay: Amex Takes VoC To The Next Level

The CX Cast 6 days ago
Originally episode 283, this recording focuses on how American Express evolved their VoC program. Show Notes: Originally episode 283, this recording focuses on how American Express evolved their VoC program. Luis Angel-Lalanne, VP of Customer Voice at Amex, shares his organization’s journey from survey fundamentals to a robust feedback program that continuously engages stakeholders in […]

New For 2026! B2B Marketing Budget Planning Guide + Workbook

Get our new budget planning guide for benchmarks and tools to help you adjust your 2026 marketing budget to boost buyer networks, drive engagement, and make your brand stand out to buyers and AI.

Blog

Understanding Metric Maps: Measure What Matters For Adaptive, Resilient Operations

Julie Mohr 6 days ago
In today’s complex IT landscape, traditional performance metrics often fall short. This blog explores the importance of metric maps in driving adaptive and resilient operations. By aligning metrics with strategic goals, organizations can foster continuous improvement and enhance employee engagement. Discover how to effectively diagnose service issues and implement meaningful performance models.
Blog

What The Starlink Outage Reveals About Satellite Dependability

Octavio Garcia Granados July 28, 2025
On July 24, a widespread service interruption in Starlink satellite services affected thousands of consumer and business subscribers across the globe. This is the longest outage Starlink has seen ever seen as a commercial service provider. Learn the three key lessons for IT leaders from this unfortunate event.
Blog

Volatility Now, Serenity Later?

Mark Moccia July 28, 2025
In the past, volatility for CIOs came in waves: an economic downturn here, a security breach there, a digital transformation sprint every few years. But 2025 has been an entirely different animal – year of "too much, too fast." Find out how a panel at the upcoming Technology & Innovation Summit in Austin can help master the mayhem and adapt your technology strategy.
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