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Navigating The Regulatory Maze: Enhancing Customer Experience In Finance And Healthcare
No regulation was designed to ruin the customer experience, yet poor experiences in regulated industries abound. At CX Summit North America, we'll explore how leading organizations are navigating these challenges.
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IBM Surrenders SIEM While PANW Tries To Gain Ground On Tech Titans
Find out what Palo Alto Networks' acquisition of IBM’s QRadar business means for the broader security information and event management SIEM market.
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Global Accessibility Awareness Day 2024: The Business Case For Accessibility Grows Stronger
In 2023, we saw more firms commit to digital accessibility, with emerging regulations bringing a sense of urgency to the work. Here are a few of the highlights from the past year and advice to help firms mature their digital accessibility efforts in 2024.
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Call For Entries: Forrester B2B Summit APAC 2024 Awards
APAC B2B marketers: If you have a cross-functional alignment success story or have achieved exceptional results from a single function, we want to hear from you. Learn more about our B2B Summit APAC awards and how to apply.
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Crashing Through The Walls Of Your Enterprise, Modern Cars Are Leaving Security Gaps
As organizations implement more security controls on existing applications and devices, attackers are looking for the next target of opportunity. Lax security makes connected vehicles a new vector of potential compromise. Learn more in this preview of a new report.
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B2B Marketers Expect To Do More With More — But It’s Not As Good As It Sounds
Forrester's latest Marketing Survey shows that marketing executives and operations leaders anticipate budget increases this year. Capitalizing on this opportunity requires overcoming formidable challenges.
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Announcing Forrester’s 2024 Customer-Obsessed Enterprise Award Winner In APAC
IHH Healthcare Singapore wins Forrester’s 2024 APAC Customer-Obsessed Enterprise Award, which recognizes organizations that are delivering outstanding customer experiences to accelerate business outcomes.
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Joint Accounts Are So ’90s: Why FIs Need Better Shared Finance Products
Shared finance is still a largely overlooked need, despite being a common one. Read four key findings from our new report.
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Accelerating Advertising With AI Comes At A Cost
It’s mathematically obvious to apply AI to advertising, but its efficiencies can come at the expense of advertisers’ control and transparency. Learn more about how AI benefits the advertising process and why advertisers must curate AI.
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Coming Soon: Forrester’s Top 10 Emerging Technologies For 2024
We've finalized our selections. (And, yes, the overwhelming wave of AI technologies influenced our selection process.) Find out what changed in our analysis this year and more on what to expect.
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Announcing Forrester’s Security & Risk Enterprise Leadership Award
We have opened the call for our annual Security & Risk Enterprise Leadership Award. This award recognizes organizations that have transformed the security, privacy, and risk management functions into capabilities that fuel long-term success. Learn more about the award and how to apply.
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Net Neutrality — Here We Go Again
The FCC has re-instated the regulations known as Net Neutrality repealed seven years ago. Here are the things you should know to help you roll up your sleeves and develop a plan to work around the new rules.
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Solve The AI Trust Dilemma At CX Summit EMEA
As organizations increasingly invest in genAI capabilities and consumer-facing use cases, they need to consider consumer trust. Learn how to foster trust in this CX Summit EMEA keynote preview.
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Generative AI Will Not Fulfill Your Autonomous SOC Hopes (Or Even Your Demo Dreams)
It’s easy to trust generative AI implementations because of how human they feel. But when it comes to security, there are still some fundamental challenges to overcome with genAI. Learn more about those challenges in this post.
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Earth Day 2024: Back To Square One For Sustainability Maturity
A lot has changed in the regulatory landscape since we introduced Forrester’s Sustainability Maturity Model three years ago. For Earth Day 2024, we’ve updated the model. Read this post to learn about the major changes to the model and how it can help your organization reassess your sustainability maturity.
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A Rising Tide: Updates On NOAA’s CX Transformation
Learn how working with Forrester has helped NOAA achieve a five-year CX transformation in just two years.
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TikTok Users Are Split About TikTok Notes
As TikTok begins to roll out TikTok Notes, it faces more headwinds than tailwinds as it tries to take on Meta's Instagram. Get a detailed analysis in this post.
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Build Your GenAI Strategy On A Rock-Solid Foundation (Model)
The market for AI foundation models is still in its infancy. While enterprises still rely mostly on pretrained large language models for AI needs, the market is evolving and changing quickly. Tech leaders must understand how to navigate it.
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It’s Time For Sales Leaders To Coach Sellers Like Athletes
Sales managers now have the visibility needed to coach sellers beyond the basics.
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Intel Bets On AI Everywhere And Demand For Smaller, Targeted LLMs
Tech leaders are rethinking their strategic partnerships, because silicon matters again. That's why so much attention was paid to this year's Intel Vision conference. Get our key takeaways from the event including three intriguing Intel product announcements.