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The EU Data Act Is Now In Force — What It Means For You And Your Organization
Find out what the Act means for your organization and get seven tips on what to do next.
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Stanley Tumblers, Sephora Skincare: Creators Are Turning Tweens Into Adults
Adult creators are turning tweens and teens onto grow-up products. What does it mean for brands?
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Call For Entries: Forrester B2B Summit North America Awards
Have a great B2B success story to share? Nominate it for a B2B Return On Integration Honor or Program Of The Year Award! Winners will take the stage at Forrester’s B2B Summit North America.
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US Tech Spend Outpaces The Overall Economy In 2024
2024 promises a better tech spend outlook for the US — Forrester forecasts that US tech spend will grow 5.5% in 2024, up from 4.5% in 2023.
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The DoD Releases CMMC 2.0 As Its Holiday Gift To The Public
Get four key takeaways from the DoD's proposed rules for updating the Cybersecurity Maturity Model Certification (CMMC) program.
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If It’s January, It Must Be Time For CES 2024
What will be the three biggest themes to watch out for at CES 2024? Find out in this preview of the upcoming event in Las Vegas.
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How To Capitalize On Conversational Search
As generative AI becomes more deeply integrated into search engine results pages (SERPs), conversational search will grow. Learn what the change means for marketers.
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Lessons Learned From Another Year Of Sponsoring Women To Attend S&R Forum
Learn three key lessons from our partnership with Women in Security and Privacy (WISP) in sponsoring attendees at our Security & Risk Forum.
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Adobe And Figma Should Partner Now To Supercharge The Digital Experience Ecosystem
The scuttling of their own deal won’t be the end of the Adobe-Figma story: The next chapter must be about close partnering instead.
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What I Learned About Sales Technology In 2023
The past year was an exciting one for the sales technology market. Here are some of the highlights, along with a look ahead to 2024.
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European Tech Spend Bounces Back In 2024
2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.
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Retailers Are Being Barraged By Cyberattacks This Holiday Season — Prepare!
Cyberattacks continue to threaten the availability of online shopping for retailers — and the profits that come from it. Retailers can take these three steps to defend against them, this holiday season and into 2024.
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Saying Goodbye To MQLs: How Does Marketing’s Life Change?
There are five key ways that marketing’s role changes when making the shift to buying groups and opportunities. Find out what they are in this week’s Saying Goodbye to MQLs blog.
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GenAI Will Shatter And Reconstruct Every Company And Industry
How will generative AI reconstruct companies, industries, countries, and roles? Our analysts try to answer one of the biggest questions in business today.
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Retailers: It’s Not Too Late To Improve Your UX This Holiday Season
Follow our advice to find and fix problems and create better experiences for your customers.
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Use Biden’s Executive Order To Jump-Start Your Responsible AI Practice
Whether your organization is preparing for impending regulation or trying to bridge the AI trust gap with customers and employees, the executive order can help you prioritize your efforts. Here are four responsible AI practices to begin implementing now.
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Consumers, COP28, And The Green Market Revolution
With the UN Climate Change Conference (COP28) happening in Dubai, learn why Forrester believes firms can no longer ignore the Green Market Revolution.
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Orbiting Back On A Year Of Generative AI As We Slingshot Ourselves Into The Future
A year after the release of ChatGPT, we take a look back at where it all started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.
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In 2024, B2C CMOs Want The Most Help With These Five Areas
Learn what our recent survey of marketing heads revealed.
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The State Of B2B Marketing Measurement In 2023: Five Key Observations
When it comes to insight-driven decision-making, too many B2B organizations are simply falling short. Forrester survey data points to opportunities for improvement.