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The competition for growth is fiercer than ever for B2B companies. To win, marketing, product, and sales leaders need to build a growth engine based on three fundamentals that are also simple, powerful, challenging, and achievable.

Twitter's name change marks the beginning of the end for the app that once defined the microblogging space.

We don’t always think about the carbon footprint and environmental impact of information technology. Read more in our latest blog post.

What are four of the most impactful uses of AI in recent years? Find out in this AI Appreciation Day blog.

Soccer's massive reach plus the passion it inspires creates a combination that's tailor-made for marketing.

Despite the risks, over half of US online adults who have used generative AI said they are “fine” with using ChatGPT to analyze data from their company, while 45% have no issues with prompting ChatGPT using their personal information.

We tackle two of the most common questions we're hearing about generative AI's potential impact on search engine optimization.

Though Meta's "Threads" shows promise at its initial launch, it's met with an already crowded Twitter-alternative market.

An industry that has long prioritized winning net new business and strengthening internal efficiencies will be forced to reimagine how it creates value for customers across the customer lifecycle. Find practical advice for achieving this at Forrester's B2B Summit APAC.

This year’s evaluation was more rigorous and expansive than ever before as we sought to answer end users’ important questions.

The staggering figure reflects how widespread environmental consciousness has become. Worsening wildfires, storms, floods, pollution, and energy costs will cement eco-friendliness as a mandate.

As new as generative AI is, we can already see how companies will incorporate its capabilities into their businesses’ strategies and operations. Our experience with two earlier, explosive technologies show you how.

Stopping investment in customer obsession will cost you — in terms of customer goodwill, waste, data loss, and employee theft. Get a snapshot of the findings from our new report.

We interviewed a variety of sales, marketing, and revenue operations leaders to understand why revenue operations has grown dramatically in recent years and what assumptions leaders make about establishing a revenue operations function. Here's what they told us.

A recent roundtable surfaced challenges that B2B marketing leaders are struggling with. Here, we provide some solutions.

If technology executives want to be in the room where the growth conversation happens, they have to earn the right. Learn the most critical things that CIOs, CTOs, and other tech executives need to do to get there.

The Canada Customer Experience Index (CX Index™) rankings for 2023 show brands backsliding on performance. Read about the results, and meet two brands that beat the odds and improved their CX Index scores in a tough year.

In the most promising areas of AI impact in B2B marketing, prudence, too, is advised as marketers explore use cases.

Last chance! We are extending the nomination deadline for our Technology Strategy Impact and Enterprise Architecture (EA) Awards to June 26, 2023.