promoted

Local governments have become frequent targets of cyber attacks, and funding and planning for preventing for more attacks have been left largely to the local level. A new initiative is changing that.

Banks should address the current, intense cost-of-living pressures as they did the pandemic — with empathy, flexibility, and creativity.

Learn which two of Forrester's top 10 emerging technologies can deliver value to your organization today.

EY recently announced plans to split into two parts: one focused on audit and related services and the other focused on business technology consulting. Learn what the development means for business tech leaders.

With most emerging technologies comes a period of confidence-building, but AI presents its own unique trust challenges. Learn how to start overcoming them.

Digital business leaders can use these tips to evolve their evaluation, selection, and evolution practices for both platforms and partners. Plus, learn about a robust new body of research that will help you supercharge the effectiveness of your digital ecosystem.

The paradox of personalization: Consumers both want it and despise it. A successful personalization strategy requires three things. Learn more.

While APAC firms understand that digital is a business imperative, many struggle to measure digital’s impact. Forrester’s new service for digital business and strategy leaders in Asia Pacific can help.

Preparing for the worst means putting loyalty aside to build a plan with your goals and growth at the center. Learn how to get started.

Before launching programs to improve brand health, you need to understand the sentiments and associations of your brand in the market and where your brand stands in terms of preference.

Amazon’s planned acquisition of One Medical presents a serious question surrounding patient data privacy.

In that world, security concerns remain. Here's what leaders and teams need to know.

Learn how digital business leaders can build a stellar team with the right digital competencies to execute the digital strategy.

Instead of thinking of physical offices and home offices as in conflict, innovative leaders and their most adaptive employees think of them both as part of a single networked entity.

The company's TikTok alternative simply isn't winning, new Forrester data indicates.

Experience from past economic slumps indicates that B2B sales leaders’ budget plans must balance essential strategic investments with “quick win” tactical investments.

To thrive in a turbulent year, B2B marketing leaders will need to spend strategically. Taking cues from fast-growing companies can help.

When tech companies select people with ideals and integrity, they get people with ideals and integrity. When they behave in ways that betray those employees, they can expect rebellion.

Read a few of our key takeaways on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.