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Millennials and Gen Zers now represent the majority of business buyers globally. Understanding how they approach the buying process is increasingly essential.

Nominations are now open for Forrester’s B2B North America Return On Integration Honors and Program Of The Year Awards. If you have a great revenue engine alignment story, now is your time to shine.

With its latest acquisition, CVS is primed to outpace the competition. Here's why.

India's government has announced the introduction of a long-awaited digital currency. Learn more about it and what the implications could be.

Reconciling consumer perceptions with the macroeconomic data can be perplexing. Here, we provide some clarity.

Gift cards are more than products — they are strategies. Get a glimpse of how companies are making the most of this.

We are still in the early stages of commercial adoption for quantum computing. That is starting to change.

Joining forces with other key stakeholders will enable marketing leaders to triumph amid vast uncertainty.

Forrester has evaluated 50 European metropolitan regions to help business and technology leaders plug their digital skill gaps.

CISOs must use this period of austerity to reinforce security as a core competency that drives growth and protects revenue.

The privacy landscape is shifting quickly. It’s a critical time for B2C marketers to get involved in their organizations’ privacy programs.

In 2023, technology executives should optimize their budgets with customer and employee experience as the North Star. Here’s a peek at three actions we recommend in our new report, “Navigating The 2023 Downturn: Technology Executive" to help tech executives can position their companies for market leadership when the rebound comes.

A growing number of large firms in APAC are rethinking their supply chains, product and service design and development, and branding. But the pace of change needs to accelerate.

Empathizing with customers is almost always the first step in design frameworks. Learn how to take the next step and embed empathy into your entire design process.

Lifecycle revenue marketing (LRM) shifts from the historic structures and specialized teams used to drive revenue to sharing capabilities and prioritizing the customer experience.

Traditional financial services firms should focus on improvements before they fall woefully behind fintechs and other competitors that are aiming for their customers.

Submit your nominations for Forrester's inaugural Customer Obsession Awards. These awards will recognize leading organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement.

Generative AI has made the creative industry uneasy. Yet combined with human ingenuity, the technology's potential is enormous.