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Despite COVID-19, customer experience measurement improvement at leading companies continued in 2020 and led to business growth. Learn more.

There are privacy risks in customer experience measurement. Today, protecting your customers’ and your employees’ privacy is key. Learn how to.

There are now multiple COVID-19 vaccines paving the path to an eventual recovery of social and economic activity lost to the pandemic since 2020. However, it will not be an easy path due to tremendous challenges ranging from supply chain and distribution difficulties to ethical and policy-related concerns.

Content engines in B2B organisations have their own fuel, care, and feeding needs to drive the right level of audience engagement.

Forrester benchmark data shows that retained business accounts for the lion's share of company revenue. How well are you protecting that share?

Mergers and acquisitions and other major changes can place enormous pressure on frontline sales organizations. Learn when the strain becomes too much in this B2B Summit session preview.

If you want functional and individual goals to be meaningful and actionable, keep them simple, limit their number, and make sure they link clearly to your mission.

Explore what distinguishes an advanced CX measurement program and how to recalibrate your customer experience measurement strategy to achieve more.

Discover the three stages of building a mature CX measurement program that fuels business success and customer loyalty, and how to get started.

The COVID-19 pandemic has proven that the correlation between employee experience, customer experience, and overall business results is stronger than ever. Find out why.

The GameStop incident was not a one-off phenomenon. Tech leaders should heed these five takeaways.

When technology and human ingenuity combine the result is Intelligent Creativity, a process that will redefine the how, who, and what of today's marketing.

Pretty soon, we’re going to start booking business travel again. After the initial endorphin release, how much will we have learned from selling in a work-from-home world?

In the face of near- and long-term threats, tech leaders need a clear vision and highly adaptive strategies. Learn what future readiness will require.

The business benefits of strengthening CX are clear. Read the takeaways from our recent survey of European consumers.

Bad user interface design cost Citi $500M in a painful example of how poor UX affects business results. It’s rarely as dramatic as a single $500M incident — at most companies, poor UX causes a steady drumbeat of avoidable mistakes that cost time and money.

Organizations that can rapidly react to changing customer behavior will lead. Those that struggle to meet the demands of this altered economy will fall further — if not entirely — behind.

Cloud providers and carmakers keep announcing grand partnerships. The reality is more complex and, often, less exciting.

Struggling to define where GRC ends and IAM begins? Get a clear breakdown of how the two functions should work together in a broader risk management strategy.