Financial Services Industry Services

Build Resilience And Trust In An Evolving Market

Navigating the financial services landscape demands resilience and innovation. From mastering regulatory compliance and crafting seamless digital experiences to staying ahead in technology, security, and economic uncertainty, financial services leaders face new challenges every day. Forrester provides the forecasts, insight, and guidance to build trust, foster loyalty, and thrive in an evolving environment.

Financial Services Industry Challenges

Financial services firms face a relentless array of risks and challenges. Learn how Forrester can help prioritize and mitigate those risks to build trust and grow confidence in the market.

Regulatory Compliance

In an industry swimming in sensitive data, financial services firms must navigate a constant maze of regulatory requirements. From anti-money-laundering rules to emerging sustainability mandates across the globe, Forrester helps you understand the latest regulations in your region to ensure compliance.

Designing The Right Customer And Digital Experiences

Today’s financial services customers expect personalized and efficient experiences across the customer lifecycle. Forrester’s research and guidance helps you benchmark CX leaders and leverage customer data to develop customer experiences that delight customers and build brand loyalty.

Keeping Up With Technology

Whether you’re harnessing AI’s power, migrating to the cloud, or choosing the perfect CRM system, financial services firms face relentless pressure to stay ahead of tomorrow’s technology curve. Forrester’s deep bench of technology analysts help you understand the latest technologies, providers, and use cases that deserve your attention.

Maintaining Security

From data breaches and sophisticated cyberattacks to insider threats and evolving fraud schemes, for financial services firms, the threats never seem to stop. With forward-looking research, deep expertise, and proprietary frameworks, Forrester can help you build secure experiences and instill trust among customers and the broader market overall.

Economic Uncertainty

Economic volatility can hamper growth and reduce confidence in the financial services sector. Forrester’s financial services team helps you understand the trends that matter to your business, assess their risk, and adapt for continued growth.

Our Solutions

Bold Solutions For Financial Services

Forrester helps banks, investment firms, insurance firms, wealth management companies, and others improve efficiency, adapt to changing industry dynamics, and prepare for the future. Through a unique blend of research, guidance, and live events, we ensure that leaders in the financial services industry stay ahead of every curve to act swiftly and decisively.

Among the Fortune 500, we work with:

4 of the top 5

banking companies

The top 8

insurance companies

5 of the top 7

wealth management companies

Turn Strategy Into Action With Forrester

Forrester helps financial services leaders make confident decisions and accelerate progress. With Forrester Decisions, you get access to deep research, strategic frameworks, benchmarks, and ready-to-use tools — plus expert guidance tailored to your goals. Explore the solutions below to learn how Forrester can support your priorities.

Forrester Decisions for Digital Business & Strategy

Forrester Decisions for Digital Business & Strategy helps leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Forrester Decisions for Customer Experience

Forrester Decisions for Customer Experience empowers CX leaders in the financial services industry to mature their organization and fuel predictable business growth. With a combination of curated tools, frameworks, and hands-on guidance, you’ll deliver experiences intentionally created to drive loyalty across customers’ most meaningful touchpoints.

Forrester Decisions for Security & Risk

Forrester Decisions for Security & Risk helps security and risk leaders at financial services firms manage risk within strategic opportunities, protect business growth, and gain customer and employee trust with secure, private experiences. With a combination of research, frameworks, and hands-on guidance, you’ll define and execute best practices that reinforce customers’ trust.

What Our Clients Are Saying

Banorte

How Banorte Elevates Its Digital Experience

Forrester’s benchmarking tools help Banorte continually refine its digital experience and serve customers better.

Tax Systems

Driving Revenue Growth Through Better Brand Recognition

Hear how Tax Systems doubled the size of its deals and cut its time to close deals by nearly half after working with Forrester to refine its messaging.

TD Bank

TD Bank’s Customer-Centric CX Measurement Strategy

Discover how Forrester enabled TD Bank to build an effective, customer-centric CX measurement strategy.

Upcoming Events For Financial Services Industry Leaders

Blogs

Blog

How Financial Services Firms Align Business And Technology Strategies In 2025

Aurelie L'Hostis 5 days ago
Financial services firms are increasing technology investment in 2025 to improve customer experience, align business and IT strategies, and drive strategic growth amid economic uncertainty.
Blog

A Tale Of Two Engines: Meet The New Tencent

Charlie Dai 7 days ago
At the fifth Tencent Cloud International Summit, as part of the company’s wider Global Digital Ecosystem Summit in Shenzhen, Tencent made its strategic direction clear: It is accelerating two engines to drive future growth.
Blog

Adaptive Mobile Banking: Forrester’s 2025 European Insights

Aurelie L'Hostis September 12, 2025
Discover how European banks are turning mobile apps into smart, conversational experiences. Forrester’s 2025 review reveals key trends and leaders.
Blog

Financial Services Leaders: Strategies To Navigate Through Volatility

Rohit Makhijani July 30, 2025
The financial services industry learned from the COVID era that a crisis presents opportunities to deliver value to customers, as well as build trust and deepen relationships. Learn how leaders can achieve these aims.

Meet Our Financial Services Industry Analysts

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