Insights
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Ready, Set, Go! Get A Quick Start On Your Consumer Personalization Strategy
Consumers and customers interact with brands across their customer journeys (see figure). Many of these moments are personalized. Though the end customer doesn’t necessarily distinguish between different types of interactions, companies acutely know that different personalized tactics require different strategies, data, and technology. Those moments could manifest across the customer lifecycle as: segmenting ads and […]
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What’s Behind The Strategy Axis In A Forrester Wave™ Evaluation?
TL;DR: It gauges your vendor’s commitment. As some of you might have noticed, David Holmes and I released Forrester’s inaugural ZTE evaluation, The Forrester Wave™: Zero Trust Edge Solutions, Q3 2023. If you haven’t taken a look, please do. The research is the first in the industry to tackle the secure WAN space, with probably […]
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Release Generative AI Solutions Without Testing Them Comprehensively At Your Peril
Testing generative AI solutions is a new challenge for all developers. Here are some initial thoughts on how to address it.
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Prognosen 2024: Tech-Führungskräfte stärken betriebliche Abläufe für das Wachstum mit KI
2024 werden Technologieführer Schwierigkeiten haben, die Kompetenzen und Talente zu finden, die sie brauchen, um das volle Potenzial von KI auszuschöpfen und Wachstum zu fördern. Erfahren Sie mehr über unsere Prognosen 2024 für Technologieführer.
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Prévisions 2024 : les leaders technologiques stimulent leurs activités grâce à l’IA
En 2024, les leaders technologiques auront du mal à trouver les compétences et les talents pour tirer le meilleur parti de l’IA et générer de la croissance. Pour en savoir plus, consultez nos prévisions pour 2024 pour les leaders technologiques.
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Predictions 2024: Tech Leaders Boost Ops To Grow With AI
In 2024, tech leaders will struggle to find the skills and talent to make the most of AI and power growth. Learn more in our 2024 predictions for tech leaders.
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US Holiday Retail Sales Will Reach $969 Billion In 2023
Forrester forecasts that total end-of-year holiday retail sales in the US will reach $969 billion, a 4.3% year-over-year increase. Read more.
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Amazon’s Unleashed Android Robots In The Warehouse: Will We Get Along?
Is the warehouse ready for Amazon's new service robots Sequoia and Digit? A new Forrester report provides some insight.
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Prévisions 2024 : Europe
En 2024, l’UE s’attend à un retour à la normale avec un taux d’inflation de 3,2 %, mais cela signifie simplement que les prix élevés d’aujourd’hui augmenteront plus lentement.
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Predictions 2024: Invest In AI And Sustainability Compliance To Flourish As The EU Pursues Regulatory Superpowerdom
Forrester’s Predictions 2024 for Europe show a dynamic year ahead, with new technologies, reporting requirements, and ways of working. Read our predictions for Europe.
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Prognosen für Europa 2024
Die Forrester-Prognosen 2024 für Europa zeigen, dass ein dynamisches Jahr bevorsteht, mit neuen Technologien, Reporting-Anforderungen und Arbeitsweisen. Lesen Sie unsere Prognosen für Europa.
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Predictions 2024: Exploration Generates Progress
Our message to clients for 2024 is simple: Don’t wait. Read Predictions 2024 to discover why you need to move on genAI now, plus our takes on dozens of other critical topics.
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The Top Five Things You Need To Know About How Generative AI Is Used In Security Tools
Security leaders need to understand how generative AI is used in security tools and how it may change how their teams operate. Here are five highlights from a new report that will help.
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Boost Your Social Media Team With A Social Suite Provider
Social media is now a mainstay of most marketing plans, and shifts in the media landscape make social suites critical for marketers to efficiently manage their social media efforts — all in one place. What Are Social Suites? Forrester defines social suites as: platforms that combine multiple social tech capabilities into a single unified offering, […]
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Align AI By Design (Or Risk Decline)
You can’t afford to sit back and wait on the opportunities in AI. But you can’t afford to deploy misaligned systems either. What do you do? Learn how to Align By Design.
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We’re Launching Research On AI Alignment And Trust
Many leadership teams are now taking the AI alignment challenge seriously. Learn how an Align By Design framework can help solve that challenge.
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Look! Up In The Clouds! It’s A Noun! It’s A Verb! It’s Super Observability
Insights from observability efforts are important but what happens if the word loses its meaning? The word is being used to describe everything from low level data pipeline to just recently, Generative AI. Where will it end?
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TIER: How To Evolve Your Business Model — Apple
Apple’s fintech plays have big implications for its core market and financial services. But it’s not the only tech company making moves.
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Incrementality Testing Boosts Marketing ROI
Incrementality testing is a game-changing measurement approach for marketers. In the ever-evolving marketing landscape, this method holds the key to smarter decision-making, better allocation of resources, and, ultimately, greater ROI. Our most recent report, Testing, Testing: Use Incrementality Tests To Lift Your Marketing ROI, has best practices to get started with building an incrementality testing […]
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The Ghosts Of Christmas Past: Kick-Start Your Holiday 2023 Prep With Forrester’s Past Blog Series
We kicked off the 2024 series earlier this month but wanted to highlight some still-relevant “ghosts of holiday insights past.”