Whether you realize it or not, revenue development reps are already working with buying groups. Learn how to formalize this process internally today.

Ignoring whistleblowers is costly and bad for business. Learn three things that security and risk pros need to know about a new breed of whistleblower.

Learn what it takes to comply with the requirements of the EU’s Corporate Sustainability Reporting Directive (CSRD).

The call to action for B2B marketing is to be agile, get active, and not stay on the sidelines of generative AI. Learn the four key areas your readiness assessment should focus on.

Read five suggestions to simultaneously come to the aid of your internal customers and to up your enablement game for the long term.

Before our full predictions for 2024 launch on Tuesday, October 24, read our “anti-predictions.” Here’s what won’t happen in 2024.

Tech leaders that establish talent pipelines in new cities have exclusive access to high-end, cost-effective talent unavailable to their competitors. This is a necessity in a “doubly disrupted” labor market, where a growing mismatch between demanded and supplied skills will drive an even bigger mismatch between current and future skills and wages.

This blog post dives into the buyer strategy layer of the Forrester Go-To-Market Architecture model. This layer details a go-to-market strategy approach that aligns the needs of a particular buying audience with the best solution that will meet those needs.

How much does your view of development team success vary based on your position in the org? Find out in this review of Forrester’s most recent Developer Survey.

A retailer’s solution to solve increased shrink may already be in its arsenal. Learn how store fulfillment tech such as order management systems may help prevent retail theft.

It’s been almost a year since ChatGPT made its big splash in late 2022 and consumers are both cautious and optimistic. This new blog series will track the latest consumer outlook for generative AI.

GenAI in CRM will make your front office more productive, help deliver better customer experiences, and unlock new revenue opportunities. Learn more in this post.

Learn how investing in cybersecurity skills and training (CS&T) platforms can help overcome the cybersecurity skills gap in this preview of the upcoming Forrester Security & Risk Forum.

In the upcoming refresh our text analytics vendor landscape research, Forrester will be simplifying and renaming the market segments. Find out why in this post.

Curious of how long the shift to buying groups and opportunities takes? Register for Forrester’s webinar to find out how Reltio made this transformation in just 60 days.

Learn how the outcome of the Hollywood strikes could set a precedent for other creative industries grappling with the impact of AI.

As authorized push payment fraud rises, learn three things your enterprise fraud management vendor should have to better leverage AI to combat fraud.

Year on year, Forrester’s annual Priorities Survey shows that growth is the number one priority for CEOs and most C-suite executives. And today, technology is a powerful driver of growth — if the organization fully harnesses its technology assets and operations. Earlier this year, we found that CIOs and the technology organization play a critical […]

The retail holiday season is already well underway, and to help you prepare for your busiest season, we’re kicking off our fifth annual “Holiday Prep” blog series.