Security and risk leaders beware, the Biden Administration released the next major step in its plan to implement the National Cybersecurity Strategy (NCS) on July 13, 2023. The National Cybersecurity Strategy Implementation Plan (NCSIP) includes 65 federal initiatives across five pillars aimed at increasing cybersecurity investment, assigning federal agencies to specific initiatives, and giving timelines […]

The EU has released proposals for Web 4.0. But have we properly defined Web 3.0 yet? Find out why this approach could be deeply flawed.

The Forrester Wave™: Process-Centric AI For IT Operations (AIOps), Q2 2023, evaluated 11 vendors on 30 different capabilities. Read the report to see which vendor came out on top with the highest-ranked capabilities for the broadest set of organizations.

Customer obsession — putting customers at the center of leadership, strategy and operations — is critical to business success. Customer-obsessed companies increase revenue, profitability, customer retention, and employee engagement faster than other firms. The translation of customer obsession into other languages can sometimes cause confusion. According to the Oxford English Dictionary, an obsession is an […]

As the dust settles from the slow, then sudden, death of MediaMath, it’s clear that this was a one-off case of financial mismanagement rather than a canary in the coal mine for demand-side platforms (DSPs) or adtech. The event resurfaces the interdependency of the ecosystem and recalls the last time that a major DSP turned […]

Clear differences in business and technology priorities separate modern and future fit HCOs from the rest of the traditional pack.

Soccer's massive reach plus the passion it inspires creates a combination that's tailor-made for marketing.

Be a leader that can lead this technology cycle as well as the next one by having the leadership chops that work for any technology wave.

What does badminton have to do with resilient technology strategies? Find out in this sneak preview of our upcoming Technology & Innovation North America event.

By harnessing the strengths of both demand generation and ABM, marketers can create a powerful marketing approach that drives results.

The Product Information Management Systems Landscape, Q2 2023 reveals that that 1) an explosion of channels is forcing enterprises to syndicate accurate product information, 2) lasting business impact needs a flexible data model and change management, and 3) AI capabilities can substantially reduce time to market and increase operational efficiencies.

KPMG makes a clear statement on how it expects generative AI to improve its business and how much it plans to invest in it.

Despite the risks, over half of US online adults who have used generative AI said they are “fine” with using ChatGPT to analyze data from their company, while 45% have no issues with prompting ChatGPT using their personal information.

Forrester data shows that fewer than 10% of enterprises are advanced in their insights-driven capabilities. Find out why in this blog post.

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and to develop AI capabilities to personalize experiences. Forrester conducted a survey of 906 B2C marketing decision-makers. The results are quite telling. Among the […]

Throughout the year, there is an ebb and flow to the things that I look forward to, often triggered by a certain event. For example, once my family has the winter-sport holiday behind us, I look forward to warmer weather and sunshine. The same happens to me when Forrester’s B2B Summit in North America is […]

Ask any marketing leader in a given region, and they will tell you that global assets need frequent and, at times, extensive localization before they can be relevant to the needs of their local buying audience. Localization is not just about language — it is also about local elements such as imagery, thought leaders, customer […]

Salesforce announced today that it will be increasing pricing an average of 9% starting in August. The pricing affects the Sales, Service, and Marketing Clouds as well as Industries (e.g., Financial Services Cloud) and Tableau. Much of its current (pre-increase) pricing can be found on its website (e.g., Sales Cloud pricing). The new pricing will […]

Generative AI tops this year's list of 10 emerging technologies — but maybe not for the reasons you think. Find out why.