Enterprise business intelligence (BI) continues to be the last mile to insights-driven business capabilities. No matter what technology foundation you’re using — a data lake, a data warehouse, data fabric, data mesh, etc. — BI applications are where business users consume data and turn it into actionable insights and decisions. The BI market has thrived […]

In 2023, the tech sector is seeing shrinking growth, pressure on profits, and price hikes. Understandably, there are a lot of questions around what these price changes mean and how contract negotiations should be approached amid this uncertainty.

Last chance! We are extending the nomination deadline for our Technology Strategy Impact and Enterprise Architecture (EA) Awards to June 26, 2023.

We looked at the top 50 undergraduate computer science programs in the US and found that none require a secure coding or secure application design class. Although 18% did offer electives in secure coding or application security, it’s fair to say that teaching undergrads to develop secure code is not a top priority. Static application […]

The Forrester Wave™: Enterprise Email Security, Q2 2023, is live! Practically dormant for a decade, the enterprise email security market has sprung to life, with mass customer migration to cloud email, rapid adoption of machine learning, and the widespread use of APIs to connect systems, bolster platforms, and share data. These aligning market forces are […]

CI + CDRA = ISDP Last year, we announced the emergence of the integrated software delivery platform (ISDP) market. At the time, we argued that DevOps and DevOps-adjacent practices had reshaped the development and delivery landscape such that the boundaries between our continuous integration (CI) and continuous delivery release automation (CDRA) coverage felt arbitrary and […]

US brands struggled to deliver effective customer experiences in 2023, but some succeeded. Discover the US Customer Experience Index (CX Index™) 2023 results.

With the acceleration of generative AI as well as other emerging technologies, tech leaders must build long-term strategies to address the growing demands on the technology organization.

This year, programmatic advertisers face an unusual economic paradox: Ad spend continues to go up, but sellers of programmatic advertising and adtech vendors alike are consolidating and reorganizing in pursuit of efficiency. The stakes (and the same factors that drove real-time bidding adoption in the first place) are high: millions of hours of monetizable consumer […]

Forrester started covering Zero Trust (ZT) adoption in APAC in early 2020, when Zero Trust was largely touted as a buzzword in our region. At the time, this inaugural APAC-specific ZT research showed that, while ZT was already mainstream in the US and Europe, it was slowly but surely gaining adoption in APAC. Fast-forward two […]

The functions-as-a-service (FaaS) market is developing rapidly as vendors elevate their offerings to meet enterprise needs. Driving demand is a shift from the cloud-born startup development shop to the large-scale enterprise, where FaaS platforms are helping developers rapidly deploy new capabilities into production without wrangling with Kubernetes clusters or building out application servers. To help […]

Every day, I speak with enterprises using or aspiring to use the internet of things (IoT). Much of what they want to know are the primary use cases where it can serve them. For this reason, I lean on a combination of quantitative and qualitative insights to build out a use-case heat map by industry. […]

New AI tools offer managers in government ways to safely encourage experimentation in daily work tasks, benefitting overall cultural energy.

In my marketing career, I don’t recall a time where my goal was anything other than to drive (or at least meaningfully contribute to) brand and company growth. If a brand was growing — grow more! If it was declining — turn it around! Despite any macro headwinds or resource constraints, the objective was always […]

Building autism inclusion into your hiring practices and employee experience can have wide-ranging benefits on your overall inclusion efforts. Find out how in this blog post and the related research.

When Buy-In Goes Wrong — Perspectives From A Former CISO/CSO In my last blog, I talked about how “it takes a village” from the perspective of the job being bigger than any one person and the many benefits of being involved in the CISO community to leverage the collective power of a broad support base. […]

Gen Z employees, those workers born between 1997 and 2012, are entering your organization and will account for 27% of the workforce by 2025. To counter the myths and misconceptions about Gen Z, we surveyed thousands of Gen Zers in multiple countries. The results of this research are summarized in the report, Ready Or Not, […]

You need to deliver value to customers. Right? Wrong! Believing that your firm “delivers” value makes you the Hero. This is just like Neo in “The Matrix,” which tells a classic hero story of Thomas “Neo” Anderson, who is on a quest to free humanity from the Matrix. Trinity is his co-star. Morpheus, Agent Smith, […]

Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change. A February 2023 IAB Europe report […]