As revenue growth begins to slow, companies will seek new ways of driving volume, including exploring previously untapped consumer segments.

Last week, The Washington Post did a deep dive on how a publication used “commercially available” mobile data to out a Catholic priest as a Grindr user and visitor of a gay bar, ultimately forcing him to resign. Some of this data was sourced from Grindr; a Grindr spokesperson told the Post that “[the] company […]

I don’t follow the Eurovision Song Contest closely, but I know that ABBA famously won decades ago with “Waterloo” and that a few other contest winners — Celine Dion, Måneskin — have achieved global success afterwards. This year, though, an article about Eurovision got my attention. It seems that tickets to the live Eurovision performances […]

Mobile World Congress 2023 shows that there is still a lot of dynamism in the tech sector and gives attendees insights into networks, cloud infrastructure, and the emerging world of connected solutions.

Cloud decision-makers consider FaaS adoption by their development teams to be among their top priorities for the next 12 months. Find out why.

Channel organizations are at a pivotal moment. As partner networks have grown more complex, a more holistic, ecosystem-oriented approach is needed.

While the long-term implications of the Silicon Valley Bank collapse are still unfolding, technology and digital business leaders can learn some valuable lessons about resilience, innovation, and trust.

Quota attainment is consistently used as a sales performance metric but is misunderstood and should not be used as an indicator of sales success. Read this blog to understand the reasons for quota attainment challenges and why different measures should be used.

As part of Forrester’s research into securing what you sell, we have long advocated for security leaders to overlay their own activities with the rest of the product team and to engage in the product lifecycle before the product has even been defined. Last year, we reached out to product management decision-makers to learn more […]

Third-party risk management efforts typically focus on software vendors and managed services providers. It's time to broaden that perception.

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year. But economic uncertainty adds […]

Last year, a number of Forrester analysts discussed how manufacturers are responding to the challenges their industry faces right now. As I wrote at the time: “Energy prices are scary. Supply chain disruptions are scary. Workforce modernization and empowerment are hard. Budgets are tightening. Hardware upgrades are expensive, slow, and painful. Aligning the competing (or, […]

In recent years, digital retail payments have transformed the way we shop and conduct financial transactions. With the COVID-19 pandemic accelerating the adoption of digital payments, it’s no surprise that the digital payments landscape is constantly evolving. Looking at the post-pandemic state of digital retail payments in five major APAC markets, including Australia, mainland China, […]

Death. Taxes. The customer lifecycle. Until now, business leaders could count on the inevitability of all three. But no longer. Today’s consumers thrive on novelty, embrace emerging technologies, and expect more from brands. And during the pandemic, businesses proved that they can innovate fast enough to keep up. As both consumers and businesses race forward, […]

Get a preview of our upcoming coverage in two key areas: operationalizing cloud and cloud cost management.

Learn why the common thinking that mainframe is archaic and doesn’t have a place in a cloud environment can be wrong.

The European vendors’ landscape for Public Cloud Development and Infrastructure Platforms is dominated by hyperscalers. However, European cloud vendors do have a strong unique selling proposition in the region.