Backing off from customer obsession in tough times won't save your organization, but it could sink it. Learn why.

Forrester has been researching future fit organizations for the past few years, those organizations that have evolved their technology strategy to enable their firm’s customer-obsessed business strategy. Tech organizations fall into three tech strategy buckets: Traditional tech orgs are driven by cost, act as order-takers, and typically follow waterfall methodologies; modern tech orgs evolve to […]

With a turbulent and unprecedented current economy, most retailers are trying to shore up revenue wherever they can. One way to do this is through making your company’s websites and mobile apps more accessible. Annually, the disability community has a disposable income of $1.9 trillion and an accessible digital storefront gives you access to this market.

Here's what you need to consider as you evaluate solutions for your organization.

The quality of the people, the collaborative culture, and the ability to help clients shorten the distance between bold vision and superior impact through customer obsession are why I joined Forrester.

The proposed pivot from suggestion to regulation will require companies to take climate risk seriously — and do a lot of math. All corporations that file with the SEC will need to be prepared.

We are announcing changes to our Forrester Wave™ evaluations focused on the automation services market to better represent the rise of automation fabrics and the changing role of systems integrators, consultancies, advisory firms, and specialist services vendors in this space.

The story of Kodak’s failure is about much more than one shortsighted technology decision — it is about Kodak’s continued obliviousness to the fact that value delivery could evolve and that its business model had to evolve accordingly.

(guest blog post by Research Associate Victoria Manes) Luxury fashion brands continue to press ahead with their efforts to retain digitally mature luxury consumers. Forrester’s consumer surveys show that luxury consumers are spending more online compared to those who shop in the physical store. They expect brands to deliver innovative, easy, and emotionally engaging experiences. […]

You may be hearing more about customer-led growth as a counterpoint to product-led growth. Learn what it is, and what it means for you.

Forrester unpacked the nine most important software trends in 2023 and what they mean for technology executives. Here is a preview.

OK, let’s get this out of the way: As a lifelong Eagles fan, I was devastated by the outcome of the Super Bowl, and my TV was lucky to survive the last 2 minutes of the game. But as a career marketer, I managed to shake it off and put a professional lens on my […]

Get To Know Steven Russman I am a senior analyst in Forrester’s technology architecture and delivery service, offering guidance and direction to software asset, IT asset, and IT financial managers worldwide. I cover today’s trends and tools for software asset management (SAM), IT asset management (ITAM), and IT financial management (ITFM). SAM and ITAM are […]

Generative AI makes the nature of creativity an explosively mainstream topic rather than the exclusive domain of philosophers. It shows machines can be creative — somewhat. But their pool of inspiration will get stale without human replenishment.

Forrester predicted that in 2023, a Global 500 firm will be exposed for burning out its cybersecurity employees. In 2022, we saw at a very practical level in Australia that weaknesses in our cyberdefenses can impact society at mass levels. Impacts of breaches at Optus, Medibank, EnergyAustralia, and MyDeal include fines, exposure of millions of […]

Millennials and Gen Zers now represent the majority of business buyers globally. Understanding how they approach the buying process is increasingly essential.

You’d be forgiven for not noticing a fundamental change in the pedagogical methods for teaching kids to ride a bike: Training wheels are out; balance bikes are in. Actually, if you’re a parent of anyone under 15, you probably have noticed this shift. But within this shift lies a potent lesson in the power of […]

Nominations are now open for Forrester’s B2B North America Return On Integration Honors and Program Of The Year Awards. If you have a great revenue engine alignment story, now is your time to shine.

Corporate social responsibility (CSR) used to have a bad rap, often relegated to philanthropic largesse and entirely disconnected from the core business. Those days are over. Today, B2B buyers are making purchase decisions based on CSR criteria, the best talent gravitates to companies that live their values, and investors and other stakeholders are rewarding companies […]