Find which Forrester research can help navigate, manage, and prepare for the newly announced Australian Cyber Security Strategy.

Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason. It’s more cost-effective to mine existing […]

Forrester predicted that endpoint detection and response (EDR) as we know it would be replaced by extended detection and response (XDR). That day has finally come. Learn the implications of that shift in this blog post.

Use our tips to help your email programs perform better and strengthen long-term customer loyalty this holiday season.

Learn how poor UX directly affected this analyst’s choice of insurance provider — and how to avoid the same mistakes.

When it comes to insight-driven decision-making, too many B2B organizations are simply falling short. Forrester survey data points to opportunities for improvement.

For OpenAI to further scale its grand ambitions, it will need to evaluate five routes to monetization. We rank them from most to least likely.

Discover the three distinct ways that leading CIOs are driving their firm’s growth agenda (and how they’re using generative AI).

During the holiday retail crunch and last-minute scramble, read Forrester’s tips to ensure a merry customer service retail season.

Use Forrester’s Assessment To Develop Your Journey-Centric Transformation Roadmap Journey centricity requires a change in operating model, moving six operational levers in concert, through three phases of transformation: activate, connect, and extend. It requires a clear plan to guide progress across levers, journey teams, and geographies. CX leaders must steer their firms to: Transform through […]

Forrester surveyed digital business strategy decision-makers globally on their priorities, investments, and organizational structures.

Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys. Let’s explore the ingrained mindsets that B2B marketing leaders must abandon to evolve and thrive. The mythical B2B […]

Find out what's driving NVIDIA's phenomenal success and get an insightful look at who their next competitors may be.

La gestion des défis imminents à l'intérieur du pays et à l'étranger nécessitera une action audacieuse et continue de la part des dirigeants gouvernementaux.

With the VMware-Broadcom deal set for closing, what should you know? Learn five key things VMware customers can expect in the coming years.

Retail media’s challenges signal growing pains unlike those of other channels. Read more on Forrester’s insights for this holiday season.

In Forrester’s Data Culture And Literacy Survey, 2023, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, data sets, and insights. Don’t miss out on gaining a competitive advantage by revitalizing your data culture.

As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.

TikTok Shop will be a key player this holiday season. Discover how advertisers can get the most out of the new social commerce player.