Blog
Global retail media spending will grow from $184 billion in 2025 to $312 billion by 2030, driven by high-margin revenue, precision targeting, and full-funnel opportunities.
Blog
Consumers are increasingly skeptical of personalized interactions, yet marketers see them as vital to success. Our latest research explores how B2C organizations are designing personalization programs that balance customer needs with internal strategy, data, and technology. If you’re involved in personalization efforts, we invite you to share your insights.
Blog
Imagine trying to build a house with tools scattered everywhere, each designed for a single task but never meant to work together. That’s similar to how many customer success (CS) teams have operated for years, relying on disconnected systems to manage onboarding, monitor customer health, forecast renewals, and drive growth. But the charter for CS […]
Blog
Forrester forecasts 4.4% year-over-year growth in US holiday retail sales for 2025, with strong in-store and online performance despite tariff-related uncertainty.
Blog
Cloud used to be a sleepy space but not anymore. Today, the top cloud trends are the top business trends. Learn three of the top 10 cloud trends for 2025 in this preview of a new report.
Blog
Strong physical security is standard in critical infrastructure — but OT networks often remain wide open. This blog explores how applying Zero Trust principles can help you control digital access with the same rigor you apply to physical visitors.
Blog
What began as a collection of free or low-cost courses and labs for individual job seekers has transformed into a cornerstone of the cybersecurity training and experience ecosystem. CS&T platforms now play a critical role in continuous learning, professional development, and operational readiness — and they deserve a place in your budget and program.
Blog
In the rush to adopt AI, many marketing leaders assign resources on the fly, without a formal structure or accountability. This “just in time” approach may feel agile — but it creates silos, duplicates effort, and introduces governance risks.
Blog
Les leaders technologiques s'apprêtent à vivre une année qui s'apparente à la fois à des montagnes russes, à une partie d'échecs et à une comédie improvisée. Prenez une longueur d'avance dans votre planification grâce à nos prévisions 2026 pour les leaders technologiques.
Blog
En 2026, l'IA troquera sa tiare contre un casque de chantier, les entreprises privilégiant désormais la fonctionnalité de l'IA plutôt que son côté spectaculaire. Les prévisions de cette année en matière d'IA soulignent l'importance d'investir dans des domaines tels que la formation et la gouvernance, tout en évaluant de plus près le retour sur investissement de l'IA.
Blog
Wie jede Blase wird auch der aktuelle Glanz der KI in 2026 vergehen, da Unternehmen die Funktionalität der KI gegenüber ihrem Flair priorisieren werden. Die diesjährigen KI-Prognosen betonen, wie wichtig es ist, in Bereiche wie Schulung und Governance zu investieren und gleichzeitig den ROI der KI genauer zu bewerten.
Blog
Technologieführer stehen vor einem Jahr, das teils Achterbahnfahrt, teils Schachpartie und teils Improvisationskomödie sein wird. Verschaffen Sie sich einen Vorsprung bei der Planung mit unseren Prognosen für Technologieführer für das Jahr 2026.
Blog
Trotz des Wunsches, die Abhängigkeit von außereuropäischen Unternehmen zu verringern, wird eine Abkehr von den Technologiegiganten in naher Zukunft nicht praktikabel sein. Erfahren Sie, was wir für Europa im kommenden Jahr noch erwarten.
Blog
Suzie Dieth, vice president of customer experience and insights at NRG, discusses how redefining CX is essential to supporting the company’s growth as a smart-home energy provider. In this CX executive series installment, she shares her vision for 2025 and beyond.
Blog
In 2026, AI will trade its tiara for a hard hat as enterprises prioritize AI function over flair. This year’s AI predictions emphasize the importance of investing in areas such as training and governance while evaluating the ROI of AI more closely.
Blog
To the sellers whose jobs have been complicated by buying shifts and, now, AI: This song is for you.
Blog
Most B2C leaders are captivated by developing the newest generative AI tools or agentic solutions. But since AI models are only as good as the data they learn from, the real differentiator lies in the inputs — specifically, unstructured data. GenAI thrives on the messy stuff — images, video, speech, behavioral signals — and it’s […]
Blog
Qualtrics’ acquisition of PG Forsta will reshape healthcare technology. Qualtrics will also gain CFM vendor InMoment as part of the deal.
Blog
The Misguided Pursuit Of Metrics Customer experience (CX) programs were designed to uncover insights, drive improvements, and enhance outcomes for customers while fueling business performance. Yet many have veered off course. Instead of improving experiences, they’ve become fixated on maximizing survey scores, mistaking metrics for meaning. Survey scores are not like other business metrics. They […]
Blog
There’s a new AI computing stack forming to deliver AI-native experiences. Learn the five layers of that stack and how they combine to optimize AI workloads.
