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Netflix is poised for a strong year-end finish, backed by another quarter of standout performance. Quality content at a fair price remains the key driver of streaming engagement—and Netflix continues to deliver, not only by doubling down on its core programming but also by expanding into must-see live events that attract advertiser-coveted audiences. A robust […]
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The results from Forrester’s 2025 study on total experience — covering major banks, investment firms, and health insurers — are in. But before we dive into the highlights, let’s set some context. Since 2016, Forrester has been tracking the quality of brands’ customer experience (CX) using the Customer Experience Index (CX Index™), which links customers’ […]
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Time to pull out the holiday decorations and start building that gift list — Q4 2025 is upon us! For retail and other business leaders, this means daily meetings to raise, review, revise, and rip apart their inventory, promotion, commerce, and marketing strategies. It also means a perennial flow of opinions and predictions until mid-December […]
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Recorded Future held its Predict Global 2025 conference in New York City recently. Get some key highlights from the conference as well as a look ahead to the vendor’s Predict Europe 2025 event.
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Field marketing is undergoing a shift and not necessarily in the right direction. Strategic responsibilities are expanding, yet performance metrics remain stubbornly anchored in outdated demand generation models. Learn five key actions field marketing leaders can take now to avoid being trapped in a downward spiral of misalignment.
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The human capital management (HCM) solutions market is experiencing one of its most transformative cycles in decades. Learn eight key trends driving that transformation to better understand which platform will help unlock the full potential of your workforce.
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Learn three imperatives coming out of MAICON 2025 for marketing leaders looking to reimagine how marketing creates growth.
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Get key takeaways from Oracle's newly renamed annual conference, the first with new CEOs Clay Magouyrk and Mike Sicilia at the helm.
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Beneath all the sound and fury, what is driving AI adoption across B2B marketing? How are marketers using AI productively today, and what can early adopters teach us about using AI technologies successfully? Most organizations have advanced significantly beyond the initial stages of education and experimentation and are now actively implementing AI-powered technologies across various use cases.
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Cloudflare Connect 2025 had a distinctly optimistic vibe as the vendor positions itself as the connective tissue for modern digital operations in the enterprise and showcases its AI security abilities. Learn more in this event review.
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Welcome to the tech leader practitioner series! This new blog series will bring you insights from the professionals here at Forrester who have enjoyed careers in roles like yours or spend their days helping tech leaders tackle their thorniest challenges. Here, we will share our lessons learned through countless failures (some of them epic) and […]
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As I walked into my first TwitchCon at the San Diego Convention Center this past weekend, I didn’t know what to expect. Maybe I would see hordes of young men playing games on their phone or participating in e-sports competitions. Maybe I would see everyone doing cosplay. Yes, there was some of that. What I […]
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Zero Trust without real-world testing is a false sense of security. Learn how MITRE ATT&CK-driven adversarial trials turn Zero Trust from theory into proof.
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VMware Explore’s 2025 Paris event showcased the future of VMware Private AI and cloud sovereignty with the launch of VCF 9.0. From sovereign AI use cases to disconnected cloud operations, the event highlighted VMware’s evolving role in enabling secure, compliant infrastructure across Europe.
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Despite a somewhat frustrating past, the CRRP market is truly at an inflection point — with the realization that there’s value in the data collected to produce ratings, not just the ratings themselves.
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The recent breaches at F5 and SonicWall illustrate how attackers are targeting the very infrastructure that enterprises rely on to secure and deliver digital services.
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While the DAP market is surging around the promise of using AI to boost accessibility, some core challenges prevent organizations from scaling accessibility best practices. Learn five key themes that emerged from The Forrester Wave™: Digital Accessibility Platforms, Q4 2025.
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The conditions that sustained demand-side platforms (DSPs) are no more. Learn what's changed, and how we evaluated vendors in our recent Landscape report.
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The UK government plans to mandate an electronic digital identity scheme and credential to all legal residents and employees of the UK to prove immigration and employment eligibility status. Read our assessment of the benefits, challenges, and concerns.
