Rob Koplowitz

VP, Principal Analyst

Author Insights


Pega Grapples With The Outcome Of The Appian Lawsuit

Rob Koplowitz June 28, 2022
On May 9th, 2022, a jury awarded Appian more than $2 billion for misappropriation of trade secrets by Pegasystems (Pega). On May 10th, Pega responded to the decision with this 8K filing to the SEC. The verdict, by any calculations, is huge. Since the verdict, multiple law firms announced legal actions on behalf of Pega […]

Is Your Organization Ready To Democratize Its Automation Strategy With Citizen Process Expertise?

Bernhard Schaffrik June 23, 2022
Runaway Automation Undermines Digital Transformation Success Automation is everywhere: In Forrester’s Q2 2021 Global Digital Process Automation Survey, 76% of respondents indicated they were driving toward end-to-end automation for most business processes. While we share this enthusiasm for automation, we have seen too many companies automate processes before they understand them. Organizations can solve — […]

Why Automation Vendors Can’t Stop Buying Optimization Vendors And What It Means For The Market And For You

Rob Koplowitz May 5, 2022
On March 31, Microsoft and Minit announced that the former was acquiring the latter. This is, by Forrester’s count, the eighth time a major automation vendor has purchased a process optimization vendor since 2020. Why are some of the biggest software companies in the world so eager to grab a slice of the relatively small […]

ServiceNow To Partner With Celonis — What To Make Of This Announcement

Bernhard Schaffrik October 11, 2021
ServiceNow and Celonis recently announced a strategic partnership that is looking to create a closer linkage between ServiceNow’s low-code platform and Celonis’ Execution Management System. The partnership goes far deeper than your standard press release and actually includes some serious co-engineering by both firms, as well as an investment in Celonis by ServiceNow. We looked […]

Nintex’s Acquisition Of K2 Signals Growth And Change For The DPA Market

Rob Koplowitz October 1, 2020
This morning, digital process automation (DPA) vendor Nintex announced the acquisition of bitter cross-town rival K2 Software. OK, let’s be honest: They were never bitter rivals. More like sibling rivals. Both reside in the same neighborhood in Bellevue, Washington, just one town over from Microsoft’s Redmond headquarters. Both have significant Microsoft DNA. Both were pioneers in establishing a market […]

Digital Process Automation: An Important Part Of Your Digital Transformation Strategy

Rob Koplowitz July 1, 2019
Driving successful digital transformation will require developing a lot of software — much more than we’ve ever had to in the past. One strategy is to use a digital process automation solution with strong low-code development tools to meet the demand.

The Four Faces Of Rapid Development

Rob Koplowitz February 28, 2019
Heads up: We’re revising our market segments and vendor assessments in and around low-code development platforms and digital process automation (DPA). This post explains the changes we’re making in 2019. We’re making this change in response to client requirements. All clients are engaged in a scramble to raise the amount of automation in their customer […]

AI In Retail? Nope — Start With Automation

Rob Koplowitz August 10, 2018
Stories of thrilling, new AI use cases in retail have been popping up in our tech news feeds, whether computer vision, facial recognition, or elimination of human workers. But these sensational accounts miss an important piece of the AI learning curve. A complex infrastructure of end-to-end process automation underpins the flashy technology reflected on the […]


Rob Koplowitz February 18, 2015
After more than eight years, tomorrow will be my last day with Forrester Research. I've loved my time here and this has been a very difficult decision, but in the end the call of helping to build and deliver software solutions to the market got too strong and I'll be returning to product management with […]

Yup, Facebook At Work Is Real

Rob Koplowitz January 14, 2015
Facebook loves to play and test new things. After a couple of months of rumors, this morning they announced that they're going to play in the enterprise for a while and see if it's fun. And for the first time we have an inkling of what "Facebook at Work" will mean.  First off, we don't […]