Asia Pacific
Read Forrester’s insights on financial services, marketing, technology, and more in the Asia Pacific (APAC) region.
Insights
Blog
From Prompts To Plans: Overcoming The Complexity Gap Between GenAI And AI Agents
While generative AI’s adoption curve has been steep and accelerated, propelled by its immediacy and accessibility, the move to agentic AI is far less straightforward.
Blog
AIA Wins Forrester’s 2025 Customer-Obsessed Enterprise Award In APAC
AIA Group has won Forrester’s 2025 APAC Customer Obsession Award, recognized for putting customers at the heart of its strategy, operations, and leadership. The company stood out among strong contenders across the region.
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Revitalize Your Total Experience At CX Summit APAC
CX, marketing, and digital leaders have many measurement options at their disposal but struggle to identify what matters most to their customers and business. Find new ways forward at CX Summit APAC.
Blog
Great News! We’re Extending The Deadline For The 2025 Forrester APAC Technology Awards
The extended deadline to submit your nominations for the APAC region is Monday, June 9. Learn more about how to apply and what makes a strong application in this blog.
Blog
OCBC’s Journey To Becoming A Generative AI Pioneer
OCBC has emerged as a leader in enterprise AI adoption, seamlessly integrating generative AI (genAI) across its operations. I recently spoke with Donald MacDonald, head of OCBC’s Group Data Office, about the bank’s AI journey. Q: Donald, OCBC’s success with AI seems to stem from a long-term vision rather than a sudden pivot. How did […]
Blog
Navigating Economic Waters: The New US Administration’s Spending Scenarios And Global Impact
With a new US administration coming in, there is always economic uncertainty. Learn some of the factors that could be strong influencers of future US economic growth and how they could impact other global markets.
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Navigate APAC’s Current Digital Payments Landscape
As we step into 2025, the APAC region stands at the forefront of a global financial transformation. Learn five key trends shaping the digital payments landscape across six key APAC markets in this preview of our new report.
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2025 Will Be The Year Of AI Maturation And Solidification In India
2024 has been a year of profound transformation. Major elections, political unrest, wars, civil uprisings, and ongoing supply chain disruptions have created global turbulence. Despite these challenges, a silent technological revolution is driving fundamental shifts in human behavior, community interactions, societal structures, and government services. This revolution carries the potential to redefine economies and reshape […]
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GDPR Isn’t Enough: Navigate Privacy Regulations In APAC
Compliance with the EU’s GDPR alone isn't sufficient in APAC, where local regulations may impose additional or different requirements.
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Predictions 2025: AI Shapes The Business Agenda In The APAC Region
Get ready for some major changes in the APAC business landscape in 2025! AI-driven initiatives will be the driving force behind tech improvements for companies in the region.
Blog
Marketers In APAC: Unlock Greater Value With Adjacent CDP Functionalities
As an analyst closely observing the martech landscape, I’ve seen customer data platforms (CDPs) become indispensable for marketers in APAC. My latest report, The State Of Customer Data Platforms In Asia Pacific, 2024, uncovers the following insights: The popularity of CDPs continues to grow in APAC. Rising consumer awareness around data privacy and tighter regulations […]
Blog
Of S-Curves, AI, And Adaptive IT Capabilities
This year feels different. Global geopolitical, economic, and technological shifts are compelling businesses in the Asia Pacific region to adapt like never before. In our June forecast, we captured how tech spending in APAC is transforming in response to this evolving landscape. We discussed how enterprises across the region are embedding adaptivity into the core […]
Fuel Growth With Strong Marketing-Sales Alignment
Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.
Blog
Who Is Your CISO? Understand Their Background To Reduce Risk And Bolster Trust
One of the three principles of high-performance IT (HPIT) is to build trust on a foundation of security, privacy, and resilience. As a CIO, executing your strategy will be much easier if you unleash the talent of the person who plays an outsized role in building a trusted business: your chief information security officer (CISO). […]
Blog
What’s Top Of Mind For B2B CMOs In Asia Pacific
Last week, Mavis Liew and I had the pleasure of hosting Forrester’s B2B Peer Discussion session with a small group of CMOs from enterprises across the Asia-Pacific (APAC) region. The private event format allowed an open and honest exchange about the challenges and opportunities these leaders were facing as they started planning their marketing budgets […]
Blog
Your Buyer Changed, You Didn’t: It’s Time For A Revenue Process Transformation
What I’m going to tell you is something that you already know. It’s not a surprise, it’s not a secret, and it’s something that we in B2B marketing have known for many years – the buyer has changed. We know that buyers buy in groups, we know that buyers are getting younger, we know they […]
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Younger Generations Are Shaking Up B2B Buying In APAC — Are You Prepared?
The generational shift is forcing a reckoning among B2B companies. Understanding younger buyers' preferences is key to sustaining growth.
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What’s New In Australian Mobile Banking In 2024
To gauge the ease and effectiveness of mobile banking experiences, Forrester evaluated the smartphone apps of the “big four” Australian banks.
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What’s Next For GenAI In Marketing
Forrester’s B2B Summit APAC 2024 for CMOs and marketing leaders is just a few weeks away. I’m excited to meet you in Singapore on October 1, 2024, and together, we will discuss the latest data, trends, and insights shaping the marketer’s remit in a tech-disrupted world. At the Summit, you will get the opportunity to […]
Blog
Merchant Payment Providers In APAC: What’s Hot In 2024
The APAC market is never short of innovative payment technologies. A decade ago, QR code payments blossomed in China, leading a wave of mobile payment tech innovations in Asia Pacific and beyond. More recently, AI and blockchain technologies have injected new vitality into the payment market. Some forward-looking merchant payment providers are already investing in […]
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CMOs: Prevent The Collapse Of The B2B Revenue Process
Changing buying behaviors are pushing traditional ways of marketing into irrelevance. It’s time for CMOs to step up, make changes, and take ownership of the entire revenue cycle before it’s too late.
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