Business Value
Measuring the business value of a specific investment — and, thus, measuring ROI — is often easier said than done. Discover best practices for calculating and analyzing business value.
Insights
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The Four EA Archetypes: A Story Of How EA Finds Its True Place
In nearly every enterprise architecture (EA) leadership conversation I’ve had this year, the same tension surfaces: The practice is doing real work, but stakeholders can’t describe what it delivers. Expectations have surged, roles have expanded, and transformation pressures are multiplying. Yet the practice remains invisible where it matters most. EA leaders need a clear anchor: […]
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Banks Are Losing Their Place In Small Business Decisions — Here’s How To Reclaim It
Small businesses face more volatility than ever, yet banks are becoming less present at the moments when owners make critical financial choices. This growing gap is why relationship sovereignty in small business banking has become the defining challenge for 2026. Small business owners now rely on the platforms they use every day — accounting, payroll, […]
Predictions 2026: Your Planning Starts Here
2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.
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Why IT Service Management Platform Migrations Fail — And What IT Leaders Must Do Before Switching Platforms
Many IT leaders are reconsidering whether their service management platform still meets the needs of a modern enterprise. Explore the hidden constraints of legacy systems, the risks that derail migrations, and the practices that distinguish successful IT service management transformations from those that fall short.
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When Every Enterprise Architecture Tool Looks The Same …
The demos all blurred together — another week, another vendor pitch. Slide after slide promised a “single source of truth,” “360-degree visibility,” and “seamless collaboration across the enterprise.” The names and interfaces changed, but to the enterprise architecture (EA) leader in the room, it all felt like the same story with a different logo on […]
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AI Is Reshaping Marketing, And CMOs Must Lead The Transformation
AI represents an unparalleled opportunity to drive innovation, efficiency, and scale. But it isn’t a shortcut to progress — rather, it’s a stress test for leadership clarity.
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How Philip Morris International’s Outcome‑Driven EA Practice Won The 2025 Forrester EA Award In EMEA
Philip Morris International (PMI) won Forrester’s 2025 Enterprise Architecture Award in the EMEA region by redesigning its operating model to make AI scalable, governed, and reusable from day one.
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The Tides Have Turned: The Forrester Wave™ For EUEM Solutions Is Now DEXM Solutions
Markets evolve. And when the terminology used to describe a market no longer reflects how buyers, practitioners, and vendors describe the solutions within it, it’s time to reassess. For almost 20 years, Forrester has led research in what we originally defined as end user experience management (EUEM), evaluating the market as early as 2007 in […]
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Trust Is The Brand Principle That Health Insurers Can’t Afford To Ignore
Health insurers are out of excuses. Congress has joined the growing chorus calling out the widening gap between what insurers promise and what members actually experience. Denials, delays, data breaches, and dodged questions have eroded confidence in insurers’ ability to deliver on the core promise of mitigating the financial risks of healthcare. This isn’t a messaging […]
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How I’ll Help You Win With IT Finance In 2026
Enterprises with high-performing IT organizations outgrow their peers because their IT organizations effectively collaborate with the business to cocreate value. IT finance is a foundational capability in this value cocreation, yet many teams are still early in their evolution. Upcoming Forrester research shows that roughly half of IT finance practices remain at the early stages […]
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Architecture Communities: The Hidden Engine Of Enterprise Agility
Your architects are making technology decisions in isolation. And you’re paying for it. Retail picks Azure; manufacturing goes with AWS; three business units each spin up customer data hubs; and nobody documents the APIs they create. Your teams think they’re moving fast — they’re actually burning cash and building chaos. Our latest research shows why […]
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Beyond The Robots: What CES 2026 Really Means For Digital Workplace Leaders
I kicked off 2026 by attending CES for the first time, and I can confirm that everything you’ve heard about this event is true. CES is massive. It’s sprawling. The scale was equal parts energizing and overwhelming — but once I got past the sensory overload, clear and meaningful signals started to emerge. Beneath the […]
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When Metrics Divide, Value Suffers: Enter Value-Aligned Measurement
Effective alignment across functions, teams, and partners remains one of the most persistent barriers to value creation for organizations. Our latest research, “Design Metrics That Boost Organizational Alignment,” shows why even organizations that use frameworks such as OKRs struggle and how value-aligned measurement helps bridge the gap.
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Why Business Capabilities Are Your Secret Weapon For IT Cost Optimization
Most CIOs face mounting cost pressure, driven by the business. Forrester’s Business And Technology Services Survey, 2025, found that 48% of business leaders rank cost reduction as a top priority. Many organizations have already chased quick savings: 76% have renegotiated vendor contracts, yet the strain persists. In the same survey, 22% still report insufficient budget […]
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Enterprise Architecture Tools Become A $1 Billion Strategic Battleground
Enterprise architecture (EA) is having a moment. After years of being dismissed as slow, rigid, or misaligned with agile ways of working, EA is now at the center of one of the fastest‑growing, most strategic software markets. Our latest research confirms that the EA management suite market has surpassed $1 billion and its momentum is transforming […]
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The Enterprise Architecture Management Suites Landscape, Q4 2025, Is Out!
Enterprise architecture (EA) leaders face unprecedented pressure to cut through complexity. Technology portfolios are sprawling, operating models are in flux, and the mandate for strategic alignment has never been more urgent.
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Clarifying The Digital Workplace, DEX, And The Rise of DEXOps
For years, organizations have poured money into collaboration tools, intranets, devices, workflow platforms, and automation — all under the banner of “improving the digital employee experience.” Yet employee frustration with digital friction remains.
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Wielding The Double-Edged Sword Of Software Engineering Insights
People in software development tend to have mixed feelings about metrics.
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From Metrics To Meaning: The New Rules Of Service-Level Management
There is a shift underway toward experience-driven service-level management (SLM). Learn how to transform your SLM strategies to prioritize user experience and stay ahead in the dynamic IT landscape.
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Architects Must Go Where Value Flows And Make Process Outcomes The Center Of EA
Customer journeys, value streams, and day-to-day processes are where value is created — or lost. Yet most enterprise architecture (EA) teams still optimize IT systems in isolation — disconnected from the business outcomes they’re meant to support. Find out how EA teams can pivot from system-centric to process-centric approaches.
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Banking’s New Power Role: The Chief Digital, Data, And AI Officer
Banks are appointing chief data, digital, and AI officers, signaling a strategic shift in leadership — and operating models.
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