Blog
AI-powered search is rapidly reshaping how B2B buyers discover, evaluate, and engage with providers during the purchasing process and postsale experience. Today’s buyers ask questions that require more than simple keyword matches. They expect modern search environments—from generative AI-based answer engines to AI agents—to understand their intent and deliver responses that are contextually relevant, credible, […]
Blog
Predictions season is here, and our research teams have been hard at work formulating and fine-tuning their calls for 2026. But before we release our 2026 predictions, here’s a review of some of the “hits” and “misses” from our 2025 predictions.
Blog
AI red teaming blends offensive security tactics with safety evaluations for bias, toxicity, and reputational harm. It’s messy, fragmented and, most of all, necessary. Get six tips to get started on an AI red team that actually works in this preview of our upcoming Security & Risk Summit.
Blog
Like Cyrano, AI often acts as the unseen ghostwriter, strategist, or partner, offering insights or phrasing that feel more articulate and persuasive than our own. But, as in the play, this arrangement introduces social complexities, ethical dilemmas, and maybe even heartbreak.
Blog
For brand manufacturers, the contextualized interactions enabled by dynamic commerce are becoming a blueprint for growth. Learn how to leverage this now to maintain a competitive edge.
Blog
Learn how JFrog’s announcements at its recent SwampUp user conference differed from those of its competitors by having an emphasis on application trust, supply chain integrity, and agentic development releases.
Blog
Despite widespread adoption of AI tools by individual employees, most organizations in APAC remain stuck in pilot purgatory. Our recent Technology & Innovation Summit APAC event revealed how four leading companies are breaking through this paradox — lessons that CIOs and CTOs can apply in their companies.
Blog
Huawei Connect 2025 was more than showing off new products. This year topics such as export controls and supply chain constraints dominated the conversation. Find out more in this event review.
Blog
CrowdStrike held its Fal.Con 2025 conference recently and not surprisingly for a cybersecurity vendor event in 2025, AI dominated. Get our highlights and key takeaways here.
Blog
Workday’s inherent strength has been built on the “power of one” — a unified, organic architecture that doubles down on stability and simplicity above all else. At Rising 2025, Workday committed to maintaining this foundation while simultaneously executing a fundamental strategic expansion. Workday is repositioning from a closed best-of-breed application suite to an open AI […]
Blog
Many security professionals are still confused about which AI capabilities are real now and which will come down the road. Get answers to some of the most common questions about use of generative AI, agentic AI, and AI agents in security tools in this preview of our upcoming Security & Risk Summit.
Blog
Through all the uncertainty this year, one constant persists: AI adoption and its potential to reshape B2C marketing as we know it. Find out how in this preview of a new survey and report.
Blog
Startup founders, investors, technologists, and operators are all working frantically to get an early jump onto the AI train. Find out why and get more of the key takeaways from the recent Startup Boston Week event.
Podcast
Are you wondering about the emerging technologies and shifting market dynamics that might shape your strategy for 2026 and beyond? Then this episode is for you. Get a detailed look at how three big shifts could dramatically impact plans and strategies for the year ahead (and get a preview for one of our upcoming 2026 Predictions reports, to boot).
Blog
Learn the four key announcements that underscore Box’s commitment to AI and what they mean for Box customers.
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Despite what you may have read in the media, consulting is not being entirely consumed by artificial intelligence. CIOs are drowning in AI consulting pitches, from management consulting and Big Four accounting providers to boutique players. Learn six things AI consulting services providers will have to do to stand apart.
Blog
The 10th annual Splunk .conf took place in Boston recently. From the opening keynote to various new product releases and enhancements, get a full review of the event in this post.
Blog
To remedy Google’s monopoly in search, Judge Amit Mehta ruled that Google merely has to share limited search data with rivals and stop making exclusive deals for Google’s preferential placement on devices. Find out what this means for marketers.
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Most firms have AI strategies, but few activate them. Learn how to align AI with business value, scale use cases, and embed governance for lasting impact.
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The traditional search-to-click path has collapsed — yet many B2B marketing teams still rely on outdated content strategies. APAC marketers: Learn a better path forward at Forrester’s B2B Summit APAC this November.