Blog
Most firms have AI strategies—but few activate them. Learn how to align AI with business value, scale use cases, and embed governance for lasting impact.
Blog
The traditional search-to-click path has collapsed — yet many B2B marketing teams still rely on outdated content strategies. APAC marketers: Learn a better path forward at Forrester’s B2B Summit APAC this November.
Blog
Forrester AI Access is an important milestone in our AI journey, beginning with our 2023 launch of Izola. With AI Access, organizations can validate ideas, innovate, and make smarter decisions faster.
Blog
In the past 15 years, Zero Trust has become the dominant cybersecurity model. Now along comes AI. Find out what role generative AI and AI agents will play in driving Zero Trust adoption and maturity in this preview of our upcoming Security & Risk Summit.
Blog
Struggling with AI ROI? The problem isn’t your tech, it’s your operating model. Learn why success hinges on redesigning jobs and commercial models, not just the tools.
Blog
The agentic business fabric is not just an evolution of current business applications; it is also a new paradigm designed for autonomous operation, perpetual learning, and optimization. Find out why in this preview of a new report.
Blog
Drivers of trust change depending on both consumer and enterprise perception of risk. So who do we trust to manage the risks of AI?
Blog
Some enterprises are hoping they can replace developers with subject matter experts and AI. And if the coders are gone, why invest in a system to control the software development lifecycle? That could be a very costly mistake. Find out why in this post.
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CISOs must recognize that AI is enabling attackers to scale operations quickly with minimal technical skill. Learn how this is happening and get four key takeaways to better defend your organization in this new era.
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Making software development easier is only part of the AI-plus-citizen development story. The movement now has another raison d'être. Find out what it is and how it could impact your ability to scale AI.
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Artificial general intelligence is inevitable, progressing in stages toward autonomous, goal-driven software across domains. Learn how to focus on practical, observable criteria to plan for its impact.
Podcast
As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms), the future of AI as a technology, and the future of the CMO role.
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After being in the shadows for years, knowledge management has suddenly taken on a much more prominent role as a key strategic function.
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As I move into my second six months of using AI daily, I’m convinced that its most overlooked role isn’t writing content (or even code) but creating tools. We all know how generative AI has shaken up software development, writing code at scale and collapsing cycle times. But AI isn’t just a writer — it’s a toolsmith.
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AWS Summit New York City is a smaller cousin to the re:Invent mega-conference set for the late fall in Las Vegas, so most big announcements tend to wait until that event, but agentic AI won’t wait, despite its relatively modest take-up to date.
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2025 marks the 28th year of Black Hat, and although it remains on the edgier side of corporate-focused cybersecurity conferences, it sometimes feels like the event is considering completely ditching its hoodie in favor of a collared shirt.
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Enterprises must transform traditional infrastructure into strategic platforms that drive innovation, resilience, and adaptability to address the agentic era. Learn why well-aligned, future-proof infrastructure is key to enabling intelligent business ecosystems and achieving enterprise goals in this preview of our upcoming Technology & Innovation Summit.
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The promise of AI-centric service desks has moved from theoretical blueprint to operational reality. After extensive research with early adopters across multiple industries, the results reveal a complex landscape where gains are marred with implementation challenges that many organizations didn’t anticipate.
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Chat GPT-5 doesn’t have crowd-pleasing upgrades, but they do directly address operational pain points that enterprises face today with generative AI applications.
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Most CX teams still fall short in getting stakeholders to act on insights, Forrester’s 2025 global survey shows. Learn about the problem areas and how to move past them.