Innovation

Innovation is the lifeblood of today’s business world. As traditional ways of doing things become outmoded and disrupted, firms must radically (but smartly) experiment to stay relevant. Read our insights and discover smart approaches to innovation.

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Insights

Blog

Leadership And Innovation — Learning From The Triumph And Tragedies Of The New Space Race

Phil Brunkard 6 days ago
Get an insightful look at the innovation lessons technology executives can learn from the new commercial space race.
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Blog

Predictions 2022: Top-Tier Manufacturers Will Prioritize Creativity And Sustainability

Paul Miller November 11, 2021
Supply shortages. Sustainability pressures. Geopolitical tensions. Find out how manufacturers will respond to these unique challenges in our 2021 manufacturing predictions.
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Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

Blog

Lemonade’s Acquisition Of Metromile: Start Your Engines! The Race For Digital Insurance Supremacy Just Took A New Turn

Jeffery Williams November 10, 2021
Talk about timing. Last week, Lemonade revealed Lemonade Car, its entry into auto insurance. This week, it announced the acquisition of Metromile, one of the largest usage-based auto insurers in the world. Insurance technology (insurtech) M&A has been strong, but admittedly, I didn’t expect to see a transaction like this so soon. But I suppose […]
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Blog

NFTs Are Having A Bromance With US Males

Mike Proulx November 4, 2021
State Farm is jumping onto the NFT bandwagon with a football-themed treasure hunt running November 4–7. The insurance company is just the latest of a quickly growing list of brands experimenting with nonfungible tokens since they started gaining marketers’ attention back in March with the launch of NBA Top Shot. That same month, NFTs officially […]
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Blog

A Seven-Step Guide To A Successful Technology Sustainability Strategy

Abhijit Sunil October 28, 2021
With COP26 coming up, here are seven actionable steps to build a successful sustainability strategy from scratch.
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Video

Predictions 2022: This Is A Year To Be Bold

Sharyn Leaver October 26, 2021

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Blog

Learn From Amazon’s Approach To Innovation

Dan Bieler October 22, 2021
Investigate the concepts that guide Amazon’s approach to innovation. There will be elements of great relevance for your organization. You can learn from and embrace these elements to fundamentally rethink your own approach to innovation.
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European Predictions 2022

Visit our resource hub to discover the key trends impacting European businesses in 2022.

Blog

Forrester’s 2021 Top Trends And Technologies Point Toward Trust Ecosystems

Brian Hopkins October 20, 2021
This year's top trends and technologies report points out that firms that master trust and ecosystem-based business models will dominate the decade. Find out more in this blog post.
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Blog

Take The Leap To Form Creative Partnerships And Scale Innovation

Achim Granzen October 13, 2021
Learn how to elevate your technology organization’s creative problem solving capabilities in this preview of our upcoming Technology & Innovation events.
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Blog

Creative Consumers Demand Your Creative Response

Anjali Lai October 11, 2021
More consumers are open to trying new brands, products, and experiences. Learn the three key implications of this trend in this post.
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Blog

The 2021 Forrester And InfoWorld EA Awards Contest Winners Focus On Agility And Enabling Innovation

Gene Leganza September 29, 2021
In the Forrester/InfoWorld Enterprise Architecture Awards competition, we look for the most dramatic stories of EA’s strategic leadership and concrete business impact. The winners of the 2021 Forrester/InfoWorld Enterprise Architecture Awards show a close focus on business results with a particular eye to enabling innovation across the enterprise plus an agile approach to technology implementation. […]
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Blog

Key Takeaways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Dan Bieler September 29, 2021
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract 400,000 “real” visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor numbers were […]
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See the future and gain a competitive advantage for 2022

Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide.

Blog

The Race For Growth Is On

Ted Schadler September 28, 2021
How will your firm grow and succeed when your competitors have access to the same resources? Find out in this sneak preview of our upcoming Technology & Innovation event.
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Blog

Crisis-Driven Innovation Demands Creativity And Action Under Pressure

Phil Brunkard September 23, 2021
Get five tips on how to incorporate crisis-driven innovation principles into your innovation competencies and practices.
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Blog

Your People Are Your Most Important Technology Asset

James L. McQuivey, PhD September 16, 2021
If you're using emerging technology in the right way, it should unleash creativity in your organization. Find out how.
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Blog

Meet The New Demand For Creativity With AI

Diego Lo Giudice September 2, 2021
Will all of the digital urgency brought about by the pandemic disappear? Learn how AI can help drive creativity and innovation in your organization.
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Podcast

The Why And How Of Co-Innovation

What It Means August 26, 2021
In an era of digital sameness and disruption, leaders need to look beyond their own four walls to innovate. In this episode, Vice Presidents Matt Guarini and Ted Schadler discuss the benefits and logistics of co-innovation.
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Insights For Technlogy Leaders

Accelerate growth with a technology strategy fit for the future.

Blog

Experiment, Then Scale: Lessons From Manufacturing

Paul Miller August 24, 2021
What's the best way to scale innovation at your firm? Start by learning from others' missteps. Find out more in this blog post.
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Blog

Asia Is A Beacon For Luxury Commerce Innovations

Xiaofeng Wang August 23, 2021
COVID-19 has upended luxury brands’ customer engagement strategies, forcing them to launch digital transformation initiatives. With a robust digital economy and more empowered luxury consumers, Asia in general — and China in particular — has become a beacon for luxury commerce innovations globally. My latest report, Luxury Commerce Innovations In Asia, shows how leading luxury […]
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Blog

Connected Insurance: Reality Or Hype?

Jeffery Williams August 16, 2021
I speak often with clients about the role of technology in insurance. Of the many innovations we discuss, connected insurance may be the most polarizing. Connected insurance (CI) is nascent across most insurance lines. But evolving consumer preferences and increasing competition from digital-first startups require forward-thinking insurers to harness emerging technology and invest in CI […]
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