Innovation

Innovation is the lifeblood of today’s business world. As traditional ways of doing things become outmoded and disrupted, firms must radically (but smartly) experiment to stay relevant. Read our insights and discover smart approaches to innovation.

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Insights

Blog

CMOs: Advancing From GenAI Pilots To Proficiency Doesn’t Come Easy

Jay Pattisall 5 days ago
As the initial awe surrounding generative AI (genAI) fades, marketers must navigate a more pragmatic phase of genAI adoption. The first step is to understand adoption roadblocks and how to avoid them.
Blog

Call For Entries: Forrester Technology Awards, 2024

Frederic Giron February 5, 2024
We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.

Global

Don’t Miss Our Live 2024 Predictions Deep Dive

Join us on January 18 to hear from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.

Blog

SAP Shares Reach Record High, As Company Restructures 8,000 Jobs And Lures Customers With Cloud ERP Migration Discounts

Akshara Naik Lopez January 31, 2024
Existing SAP ECC customer or recent on-prem SAP S/4HANA customer? Take advantage of the new RISE migration discounts in 2024.
Blog

What Ninth-Grade Biology Has In Common With Optimizing B2B Content

Phyllis Davidson January 30, 2024
Apply scientific experimentation to achieve the best B2B content personalization results.
Blog

Financial Services, Healthcare, And Public Sector Clients Are Rapidly Adopting Workday Finance, Adaptive, And PRISM

Akshara Naik Lopez January 22, 2024
Planning an HCM or Finance/ERP RFP this year? Get some key takeaways from Forrester's new Workday Services Landscape report.
Blog

High-Performance IT Continuously Improves Business Results Through Great Technology

Matthew Guarini January 16, 2024
Learn how to improve business performance by aligning the three core principles of our high-performance IT model with one of four IT styles.
Blog

GenAI Accelerates Your Agile Knowledge Management Transformation

Julie Mohr December 21, 2023
As technology continues to evolve, so does the future of operations. Advancements in natural language processing and deep learning will make AI-driven operations and agile knowledge management even more intuitive and human-like.

See Outcome-Driven EA Practice Benefits In Action

Watch our exclusive webinar and unlock the secrets to high-performing, outcome-driven enterprise architecture with real-world models and examples you can implement today.

Blog

Very Human Takeaways From An AI Event

Phyllis Davidson December 20, 2023
Learn key takeaways from the 2023 Berkeley Business Analytics & AI Summit, which had the theme of “Analytics, AI, and Society: Towards a Wiser World?”
Blog

Cooking Up A Storm: AI Will Drive Process Industry Innovation

Bernhard Schaffrik December 15, 2023
Learn how cooking can be a metaphor for process simulation, an underestimated tool for manufacturers as they prepare their data for generative AI.
Blog

GenAI’s World-Changing Power Is Putting Knowledge To Work

Brian Hopkins December 14, 2023
Generative AI will not just disrupt — it will shatter markets, industries, and economies in waves over the next 10 to 15 years. We sense this, but why and how will this happen? We think that generative AI drives the cost of knowledge activation to zero and creates a virtual knowledge loop that increases what is known in the world by more people. We are launching deep research into this topic and invite you to join us.
Blog

Critical Success Factors For A Successful IT Platform Team Transformation

Julie Mohr December 12, 2023
Platform teams have emerged as a significant shift in how we approach technology management. They are responsible for creating the infrastructure that other teams build upon. But transitioning to platform teams is not as simple as rebranding current IT operations teams but rather requires a fresh approach to IT management.
Podcast

Autonomous Vehicles: Are We There Yet?

What It Means December 7, 2023
Is it finally time for self-driving cars and trucks to achieve their long-held promise? Find out as Vice President and Research Director Pascal Matzke joins the podcast to discuss the current state and future outlook for autonomous vehicles.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

NVIDIA Faces An Army Of Opponents That Might Include You

Glenn O'Donnell November 22, 2023
Find out what's driving NVIDIA's phenomenal success and get an insightful look at who their next competitors may be.
Blog

People Avoid Chatbots — Here’s How Your Company Can Make Its Bot Better

David Truog November 14, 2023
Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.
Blog

Predictions 2024: The Winners Will Be Those Who Weave Value Around Payments

Jacob Morgan November 1, 2023
The payments players who will make a difference in the coming year will be those who realize that it’s not what you do but how you do it.
Blog

Look! Up In The Clouds! It’s A Noun! It’s A Verb! It’s Super Observability

Carlos Casanova October 23, 2023
Insights from observability efforts are important but what happens if the word loses its meaning? The word is being used to describe everything from low level data pipeline to just recently, Generative AI. Where will it end?
Blog

Workday AI Marketplace To Arrive In 2024, Allowing Customers To Supercharge AI & ML Deployments

Akshara Naik Lopez October 19, 2023
Learn how Workday's newly announced AI marketplace will help its customers find and deploy Workday-trusted AI solutions.

Align Your Tech Architecture To Business Outcomes

Learn how Forrester’s Outcome-Driven Architecture Model can align your EA strategy to business outcomes.

Blog

Forrester’s 2023 Technology Strategy Impact Awards Winner And Finalists For APAC

Frederic Giron September 20, 2023
Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.
Blog

AI And Generative AI For The Software Development Lifecycle

Diego Lo Giudice September 19, 2023
Learn six key points that a TuringBot pilot program should address.
Podcast

How Tech Leaders Can Become Innovation Orchestrators

What It Means August 24, 2023
The key to successful innovation is making it widespread, not siloed. But whose job is that? In this episode, VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik discuss the technology executive’s role in driving innovation.
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