Innovation

Innovation is the lifeblood of today’s business world. As traditional ways of doing things become outmoded and disrupted, firms must radically (but smartly) experiment to stay relevant. Read our insights and discover smart approaches to innovation.

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Insights

Blog

Hybrid Work Requires Experimentation

J.P. Gownder 3 days ago
The road to hybrid success is riddled with speed bumps. Mastering it will require organizational innovation — trying out new practices that employ new technologies and challenge cultural norms.
Blog

Meet The Analyst Covering Design Workflow: Sheila Mahoutchian

Sheila Mahoutchian September 26, 2022
What Topics Will You Be Covering At Forrester? I’m excited to dive deep into coverage areas revolving around design workflows, tools, and services for the customer experience (CX) function. Some buckets I hope to explore in this realm include: Design thinking in practice and how to make it accessible, specifically for collaboration teams that work […]

Technology & Innovation APAC

Discover how you can embrace new ways of being innovative with technology to break boundaries and propel your business forward. Join us in Sydney or digitally on Nov 15–16.

Blog

There’s No Place Like Home: CVS And Walgreens Zero In On The Home Care Imperative

Natalie Schibell September 8, 2022
A move to home care beckons retail to push the throttle on health equity and value-based care. But first, retail will need to win patient loyalty and trust.  
Blog

What The Massive US CHIPS Act Means To You

Glenn O'Donnell August 9, 2022
President Biden just signed the CHIPS for America Act into law as part of a larger $280 billion CHIPS and Science Act appropriation. This “CHIPS Act” allocates $54.2 billion in funding to support US domestic technology innovation, primarily aimed at the semiconductor industry. Much of the lobbying that brought this act to reality is focused […]
Blog

Join Me At Forrester’s Tech Leaders Summit 2022 Singapore To Learn About Building Successful Co-Innovation Partnerships

Achim Granzen August 8, 2022
I have previously written about co-innovation partnerships, outlining the basics here and sharing some key rules here. In this blog post, I would like to share some additional tips to get you started and invite you to learn more about building successful co-innovation partnerships at Forrester’s Tech Leaders Summit, August 18, 2022, in Singapore. Getting […]
Blog

2022 AIOps Now Tech Data Overview Sheds Light On Current Capabilities

Carlos Casanova August 4, 2022
The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.
Podcast

Why The CIO-CMO Partnership Matters More Than Ever

What It Means August 4, 2022
Technology and marketing leaders need each other, and companies need strong technology-marketing partnerships. On this week’s What It Means, VP, Senior Research Director Matt Guarini and VP, Principal Analyst Thomas Husson explain why the CIO-CMO relationship matters more than ever and the key benefits of effective CMO-CIO collaboration.

Technology & Innovation EMEA

Discover how technology leaders are embracing new ways of being innovative with technology, and discover key strategic opportunities to help your organisation grow. Join us in London and virtually October 13–14.

Blog

Key Takeaways From Health Insurers’ Q2 Earnings Calls: What We Can Learn About The Future Of Healthcare

Natalie Schibell August 2, 2022
Health insurers' recent earning calls reveal where the healthcare industry is headed. Learn health insurers' top trends and priorities.
Blog

Bread, Milk, Eggs … Health Equity — The Fifth Aim Is A Staple For All Americans

Kyle Rybarczyk August 2, 2022
The Triple/Quadruple Aim has long been recognized as a framework to optimize the US healthcare system. This daunting ambition was given hope with the proposal of accomplishing three goals equally in 2008 and the addition of a fourth in 2014. Theoretically, achieving these goals would alleviate the burden experienced by the healthcare ecosystem and increase […]
Blog

How To Kick-Start Your Innovation For Creating An Environmentally Sustainable Enterprise

Bernhard Schaffrik July 11, 2022
Technologies such as cloud computing or energy consumption monitoring only marginally support sustainability efforts in traditional IT. How can R&D units and innovation leaders make the innovation process more environmentally friendly?
Blog

How To Choose The Right Partner For Your Experience Transformation

Ted Schadler July 11, 2022
Learn the three best practices for choosing and managing the right digital experience service provider from Forrester's recent Wave report on the space.
Blog

Metaverse-Like Experiences: Is Novelty Enough? A Look At ESPN’s Fifty/50 World

Julie Ask July 8, 2022
ESPN Edge built the interactive, 3D environment Fifty/50 World to celebrate 50 years of Title IX. Learn what a Gen X consumer — and a sophisticated 13-year-old user of online 3D immersive gaming and entertainment platforms — thought of the experience.

Enterprise Architecture: Laggards Versus Leaders

Everything about enterprise architecture is changing. Join us on Aug. 4 for an analyst deep dive on the four different EA archetypes driving competitive advantage.

Blog

Assessing The US Youth Smartwatch Market: Is There Room For An Independent Brand?

Julie Ask July 8, 2022
Children's smartwatch brand Xplora plans to move into the US market - one of many recent additions to a crowded market. This blog explores important lessons that brands should consider when developing a smartwatch and entering a crowded market.
Blog

Lessons In B2B Growth Strategy That Are Literally Out Of This World

Nicky Briggs June 26, 2022
I recently had the honor of taking on an exciting stretch project at Forrester, helping to create and launch our inaugural coverage of the space tech sector. On paper, this appeared to be quite a shift away from my regular day job covering account-based marketing (ABM) in the B2B marketing practice. Space was my gateway […]
Blog

Invest In The Right Technologies To Improve Your Customers’ Financial Well-Being

Aurelie L'Hostis June 10, 2022
The Forrester Financial Well-Being Tech Tide™ report presents an analysis of the maturity and business value of the 18 technology categories that support financial well-being. Financial services executives should read this report to shape their firm’s investment approach to these technologies.
Blog

The Metaverse Must Be Deeply Human-Centric

David Truog June 7, 2022
At Augmented World Expo 2022, amid the existential debate about the metaverse, there was an increased focus on ensuring its UX is humane, and communal.
Blog

Hear Ye, Hear Ye … Get Your New AIOps Reports Here!

Carlos Casanova June 2, 2022
It’s been a long time coming, at least in mind anyway, but I’ve finally got some great news to announce. We have just published four AIOps-related reports that I’m really excited for you all to finally read and provide feedback on. Read on below to get a synopsis of the three reports. The fourth report […]

Navigate The Data Pitfalls Of Connected Intelligence

Learn the fundamentals of connected intelligence and why it’s mission-critical to your data strategy.

Podcast

Will Web3 Live Up To Its Promise?

What It Means May 19, 2022
Web3 proponents have a grand vision of a fairer internet. But will it ever become reality? VP, Principal Analyst Martha Bennett examines both sides of this complex question.
Blog

A Vet, Doctor, And Biomechanical Engineer Walk Into A Bar: Monitoring, Observability, And AIOps In 2022

Carlos Casanova May 16, 2022
AIOps builds upon observability and monitoring to develop deep AI driven insights that enhance human judgements. As we move from monitoring to AIOps, we also move from a reactive to active, then proactive footing before establishing the predictive capabilities AIOps promises. Biomedical devices function the same way. They use the body's telemetry and then act on it before harm is done.
Blog

The Connected Car Of The Future Is The One Open To Third Parties

Karine Cardona-Smits May 11, 2022
With its revised Payment Services Directive (PSD2), Europe aims to make payments safer and increase consumers’ protection, integrating new digital players into its market and requiring financial institutions to open their data and services to third parties. Doing so enables competitors to offer their own clients innovative digital experiences that would radically shake up traditional […]
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