Innovation

Innovation is the lifeblood of today’s business world. As traditional ways of doing things become outmoded and disrupted, firms must radically (but smartly) experiment to stay relevant. Read our insights and discover smart approaches to innovation.

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Insights

Blog

Navigating The Digital Whirlwind: The Asia Pacific Tech Market Is Poised For 5.8% Growth Amid Economic Flux

Leslie Joseph 5 days ago
The tide of COVID-19 has finally receded. As Asia’s economies repopulate the global economic shoreline, they find the beach littered with new opportunities and new threats. Not even half a year in, 2023 already feels like a pivotal year between two eras of digitization. As 2023 progresses, the Asia Pacific technology market is a cauldron […]
Blog

The Case For The Innovative Product Manager

Sam Somashekar May 31, 2023
More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees. The results of Forrester’s Digital Business Strategy Survey, 2022, show that 68% of digital strategy professionals believe digital strategies have a major […]

Prepare For Tech’s New Role In The Growth Agenda

Attend our June 21 webinar to learn how to turn your tech organization into an engine of business growth and innovation with an adaptive, resilient future fit tech strategy.

Blog

What’s Driving The $2 Trillion Technology Services Market?

Ted Schadler May 11, 2023
Learn the answer — and what’s driving the tremendous growth.
Blog

Can Synthetic Data Help Deliver On The Promise Of AIOps?

Carlos Casanova May 9, 2023
Tools leveraging ML models in dynamic environments must be continuously fed new data in order to adapt to changing conditions and goals. They need to learn as much as possible about their new environments before being fully able and safe to provide service and ultimately deliver value. Synthetic data can help address these and other AI/ML challenges.
Blog

Knowledge Management, I’d Like To Introduce My New Friend, Generative AI

Julie Mohr May 2, 2023
The promise of AI in knowledge management has lingered on the fringes for years — the application of AI was just outside of possible and not quite ready for prime time. And then into the room walked our new friend, generative AI. It has turned the knowledge management world upside down.
Blog

The New Major Cloud Adopters: Financial Services

Tracy Woo May 1, 2023
Learn why financial services organizations are relying more on public cloud today for digital banking services.
Blog

Practice Responsible Design — It’s A Matter Of Trust

Aurelie L'Hostis April 26, 2023
Firms must practice responsible design to earn trust and drive sustainable value. Learn more in this blog post.

Transform Tech Into A Business Enabler

Attend Technology & Innovation North America to discover new ways to use technology to create an engine of strong, sustainable, customer-focused business growth.

Blog

Four Ways Innovation Networks Drive Real Business Benefits

Bernhard Schaffrik April 24, 2023
One of the key components of a future fit technology strategy is finding new ways of tapping into partners’ innovation capabilities. Learn how innovation networks can help.
Blog

Building An Insights-Driven Strategy: Where Do You Start?

Kim Herrington April 19, 2023
“Follow the yellow brick road!” Silly Dorothy. She had it so easy. Dorothy had a magical guide that popped up when she needed help the most. For many executives getting started with forming a data team and an insights strategy, the road forward is not so clear. Executives find themselves bewildered and disoriented in a […]
Blog

AI-Powered Rap Song Heralds New, Unprecedented Experiences

Zhi Ying Barry April 12, 2023
If you’ve been an avid follower of emerging technologies or artificial intelligence specifically, the past four months or so have been exhilarating, to say the least. You might have come across this track, “Savages” by French band AllttA, which seemingly features billionaire rap star JAY-Z and is honestly quite a good tune: But JAY-Z was […]
Blog

Cloud Powers Retail Through The Economic Slowdown

Tracy Woo April 10, 2023
The retail industry was an early adopter of cloud and has continued to expand its use. Learn three key trends from our new report The State Of Cloud In Retail.
Blog

What I’m Looking For At RSA Conference 2023

Heidi Shey March 31, 2023
The countdown begins! I’ve confirmed the last 1:1 meeting spot on my calendar. The Forrester team is preparing for a panel discussion and topic tables at our client meet-and-greet event. I’m glad that track sessions and keynotes will also be available on demand. I aim to attend a few in person, but I know I’ll […]

See What’s Trending In Innovation Network Success

Access our 17-page report to discover new research on a four-tier approach to building a strong innovation network that helps tech leaders get ideas to market faster.

Podcast

What Is The Future Of The Office?

What It Means March 16, 2023
As companies plan their future workplace strategies, what role should the physical office play? Vice President, Research Director James McQuivey and Vice President, Principal Analyst J. P. Gownder weigh in on this episode of What It Means.
Blog

The Landscape Of AIOps Is Changing

Carlos Casanova March 2, 2023
Understanding which vendor supports your perspective is your first step toward a successful AIOps implementation, and this Landscape report provides you with a starting point.
Blog

Luxury Brands’ Digital Success Depends On Convenience And Innovation

Michelle Beeson February 15, 2023
(guest blog post by Research Associate Victoria Manes) Luxury fashion brands continue to press ahead with their efforts to retain digitally mature luxury consumers. Forrester’s consumer surveys show that luxury consumers are spending more online compared to those who shop in the physical store. They expect brands to deliver innovative, easy, and emotionally engaging experiences. […]
Blog

Generative AI Needs Design And Will Transform It

David Truog February 14, 2023
The spotlight on generative AI has gotten brighter than ever in recent months, and it’s sparking both excitement and fear among designers because of what it means for the future of creativity. Creativity is not the exclusive domain of designers, of course — it also helps marketers, engineers, strategists, and others do their jobs. But […]
Blog

What You Can Learn From The Guy Who Built A New Kind Of Bike By Removing The Pedals

Peter Wannemacher February 14, 2023
You’d be forgiven for not noticing a fundamental change in the pedagogical methods for teaching kids to ride a bike: Training wheels are out; balance bikes are in. Actually, if you’re a parent of anyone under 15, you probably have noticed this shift. But within this shift lies a potent lesson in the power of […]

Unlock The Secret To 2023 Tech Success

Attend our predictions webinar on overcoming resource constraints with a focus on resiliency and talent.

Blog

Central Bank Digital Currency In India: The New Money Is Here

Pushpa Marwal February 9, 2023
India's government has announced the introduction of a long-awaited digital currency. Learn more about it and what the implications could be.
Blog

Automation Opportunities Abound In Corporate Banking

Pushpa Marwal February 9, 2023
It’s no secret that in today’s business climate, corporate banks are feeling the squeeze. They struggle with an installed base of pre-modern applications and archaic processes. Now is the time when corporate banks change the way they serve clients. They must start employing a mix of digital and human-enabled services that will enrich the client […]
Blog

Turn To Leading European Skill Clusters To Plug Digital Skill Gaps

Dan Bieler February 1, 2023
Forrester has evaluated 50 European metropolitan regions to help business and technology leaders plug their digital skill gaps.
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