organizational design

It’s easy enough to embrace the idea of customer obsession. Yet putting it into practice may require radically changing deeply rooted processes and longstanding silos. Find advice for transforming your organizational design, and learn the steep paybacks for doing so.

Insights

Blog

Embarking On New Research: From Technical Architects To MTO, Platforms, EAM, And Technical Debt

Alvin Nguyen October 26, 2023
I am happy to announce that I have completed my series of reports about the technical architect, including the expectations for this role, how to help technical architects succeed, and the trends that impact them: Evolve Your Technical Architects For Modern IT First 90 Days: Technical Architect Role Profile: Technical Architect Although the initial research […]
Blog

Five Innovative Organizational Concepts Can Help Tech Execs Become Future Fit By Design

Gordon Barnett April 17, 2023
Changing business landscapes have prompted IT organizations to explore creative and innovative ways of structuring their business and operating models. Five key organizational concepts have emerged as particularly promising approaches: fractal organization, distributed autonomous organization, ecosystem organization, boundaryless organization, and adaptive organization.

Global

Don’t Miss Our Live 2024 Predictions Deep Dive

Join us on January 18 to hear from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.

Blog

Advance Digital Marketing Capabilities And Competencies To Achieve New Outcomes

Rani Salehi March 28, 2023
Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.
Blog

Reconfiguring Reporting Lines Is No Quick Fix: Insights From Our B2B Marketing Predictions Webinar

Amy Hawthorne March 20, 2023
Our recent B2B marketing Predictions webinar explored how some organizations will try to strengthen marketing-sales alignment. Learn how that could fall short — and what the better alternatives are.
Blog

Five Reasons Why CISOs Should Report To CEOs

Jeff Pollard February 21, 2023
Cybersecurity problems won’t disappear, but CISOs who are elevated in the organization run better cybersecurity programs.
Blog

The Three Essentials To Optimizing B2B Marketing Orchestration

Bob McKinnon January 6, 2023
When it comes to getting the best out of a marketing organization, what you do and how you do it are equally important. Discover three keys to optimizing marketing processes and workflows.
Blog

Three Steps To Build B2B Digital Marketing Capabilities

Rani Salehi December 14, 2022
For B2B marketing leaders looking to achieve digital transformation, it’s important to know what your specific aims are and break down the endeavor into smaller, defined steps.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

How Transforming Your Marketing Operating Model Is Like Driving In New York City

Nick Buck December 12, 2022
Leading a transformation initiative inevitably requires contending with forces outside of one's control. Here’s how marketing leaders can better manage them
Blog

Learn From Amazon’s Approach To Innovation

Dan Bieler October 22, 2022
Investigate the concepts that guide Amazon’s approach to innovation. There will be elements of great relevance for your organization. You can learn from and embrace these elements to fundamentally rethink your own approach to innovation.
Blog

Is Your IT Organization’s Operating Model A Speed Bump In Waiting?

Gordon Barnett October 13, 2022
The pandemic taught technology leaders the value of being adaptive. Learn five key design principles to make your IT operating models more adaptive.
Blog

Balance Digital Accountability To Optimize Digital Teams

Michelle Beeson October 13, 2022
There’s no one-size-fits-all approach to digital team org structure. Instead, digital leaders should align to three critical capabilities as they build out their organizational structure.
Blog

Building A Customer-Centric, Cross-Functional, And Flexible Digital Team

Michelle Beeson October 11, 2022
Building a digital team that can achieve pressing priorities requires flexibility and cross-functional collaboration. Learn more.

Unlock The Full Potential Of Your B2B Marketing Organization

Discover why an ecosystem approach to running a marketing organization is essential to success.

Blog

Practices Deliver What Processes Can’t

Pascal Matzke September 25, 2022
Struggling to move beyond agile and scale innovation across your organization? Learn how establishing new practices can help.
Podcast

Succession Planning For The Security Org

What It Means September 15, 2022
Is overreliance on key security employees putting your entire organization at risk? Learn best practices for retention and succession planning in security from Senior Analyst Jess Burn.
Blog

How Your DOP SIs Are Fighting “The War On Talent”

Amanda LeClair May 19, 2022
The war on talent is affecting the tech services industry, including large SIs focused on ERP implementations like those in the SAP and Oracle ecosystems. For enterprises embarking on major DOP programs, if talent strategy isn’t already an elevated criteria in your partner selection, it should be.
Podcast

The Key To Elevating IT’s Role? Its Operating Model

What It Means March 10, 2022
What’s the missing ingredient for an IT organization to deliver value in a customer-obsessed company? It may well be your operating model. Learn more as Principal Analyst Fiona Mark and VP, Principal Analyst Bobby Cameron discuss transforming your IT operating model.
Blog

Leadership And Innovation — Learning From The Triumph And Tragedies Of The New Space Race

Phil Brunkard November 22, 2021
Get an insightful look at the innovation lessons technology executives can learn from the new commercial space race.

Optimize Your B2B Marketing Structure

Discover a systematic approach to improving your B2B marketing organization with Forrester's Eight C's Of Effective Organizational Design.

Video

Predictions 2022: 2022 Will Go Down As The Year Executives Were Forced To Care About EX

James L. McQuivey, PhD November 3, 2021

Blog

What’s In A Name? “Product” Versus “Service”

Charles Betz September 20, 2021
“What’s in a name? That which we call a rose By any other name would smell as sweet.” — William Shakespeare, Romeo and Juliet, Act 2, Scene 2 One conversation I’ve found myself in over the past 20 years is the debate over IT portfolio terminology: Application Service Product Platform Why is this important? Because organizations use […]
Blog

Forr The Planet: Sustainability Interview Series — Dr. CB Bhattacharya, University Of Pittsburgh

Abhijit Sunil August 27, 2021
Photo by Abhinav Sunil At the Katz Graduate School of Business, University of Pittsburgh, the H.J. Zoffer Chair in Sustainability and Ethics is CB Bhattacharya. He is a world-renowned expert in business strategy innovation aimed at increasing both business and social value. He recently published his third book, “Small Actions Big Difference,” in which he […]
More posts