It’s easy enough to embrace the idea of customer obsession. Yet putting it into practice may require radically changing deeply rooted processes and longstanding silos. Find advice for transforming your organizational design, and learn the steep paybacks for doing so.
Reconfiguring Reporting Lines Is No Quick Fix: Insights From Our B2B Marketing Predictions Webinar
Our recent B2B marketing Predictions webinar explored how some organizations will try to strengthen marketing-sales alignment. Learn how that could fall short — and what the better alternatives are.
Five Reasons Why CISOs Should Report To CEOs
Cybersecurity problems won’t disappear, but CISOs who are elevated in the organization run better cybersecurity programs.
Align B2B Marketing With our 2023 Predictions
Attend our live webinar on the two top B2B marketing predictions impacting your marketing organization and structure.
Advance Digital Marketing Capabilities And Competencies To Achieve New Outcomes
Using a digital pyramid of purpose helps communicate the capabilities and competencies that are needed to effectively deliver digital customer experiences and advance the business strategy.
The Three Essentials To Optimizing B2B Marketing Orchestration
When it comes to getting the best out of a marketing organization, what you do and how you do it are equally important. Discover three keys to optimizing marketing processes and workflows.
Three Steps To Build B2B Digital Marketing Capabilities
For B2B marketing leaders looking to achieve digital transformation, it’s important to know what your specific aims are and break down the endeavor into smaller, defined steps.
How Transforming Your Marketing Operating Model Is Like Driving In New York City
Leading a transformation initiative inevitably requires contending with forces outside of one's control. Here’s how marketing leaders can better manage them
Learn From Amazon’s Approach To Innovation
Investigate the concepts that guide Amazon’s approach to innovation. There will be elements of great relevance for your organization. You can learn from and embrace these elements to fundamentally rethink your own approach to innovation.
B2B Summit North America
Discover research-based insights, tools, and frameworks to power your success in a tumultuous 2023. Join us for the year's premier event for B2B marketing, sales, and product teams.
Is Your IT Organization’s Operating Model A Speed Bump In Waiting?
The pandemic taught technology leaders the value of being adaptive. Learn five key design principles to make your IT operating models more adaptive.
Balance Digital Accountability To Optimize Digital Teams
There’s no one-size-fits-all approach to digital team org structure. Instead, digital leaders should align to three critical capabilities as they build out their organizational structure.
Building A Customer-Centric, Cross-Functional, And Flexible Digital Team
Building a digital team that can achieve pressing priorities requires flexibility and cross-functional collaboration. Learn more.
Practices Deliver What Processes Can’t
Struggling to move beyond agile and scale innovation across your organization? Learn how establishing new practices can help.
Succession Planning For The Security Org
Is overreliance on key security employees putting your entire organization at risk? Learn best practices for retention and succession planning in security from Senior Analyst Jess Burn.
Turn 2023 Predictions Into Bold Action
Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.
How Your DOP SIs Are Fighting “The War On Talent”
The war on talent is affecting the tech services industry, including large SIs focused on ERP implementations like those in the SAP and Oracle ecosystems. For enterprises embarking on major DOP programs, if talent strategy isn’t already an elevated criteria in your partner selection, it should be.
The Key To Elevating IT’s Role? Its Operating Model
What’s the missing ingredient for an IT organization to deliver value in a customer-obsessed company? It may well be your operating model. Learn more as Principal Analyst Fiona Mark and VP, Principal Analyst Bobby Cameron discuss transforming your IT operating model.
Leadership And Innovation — Learning From The Triumph And Tragedies Of The New Space Race
Get an insightful look at the innovation lessons technology executives can learn from the new commercial space race.
Predictions 2022: 2022 Will Go Down As The Year Executives Were Forced To Care About EX
What’s In A Name? “Product” Versus “Service”
“What’s in a name? That which we call a rose By any other name would smell as sweet.” — William Shakespeare, Romeo and Juliet, Act 2, Scene 2 One conversation I’ve found myself in over the past 20 years is the debate over IT portfolio terminology: Application Service Product Platform Why is this important? Because organizations use […]
Unlock The Full Potential Of Your B2B Marketing Organization
Discover why an ecosystem approach to running a marketing organization is essential to success.
Forr The Planet: Sustainability Interview Series — Dr. CB Bhattacharya, University Of Pittsburgh
Photo by Abhinav Sunil At the Katz Graduate School of Business, University of Pittsburgh, the H.J. Zoffer Chair in Sustainability and Ethics is CB Bhattacharya. He is a world-renowned expert in business strategy innovation aimed at increasing both business and social value. He recently published his third book, “Small Actions Big Difference,” in which he […]
When Worlds Collide: IT & Product Management
Learn how the convergence of traditional IT practices with the discipline of product management can benefit your IT organization.
Tech Executives Need To Make Diversity And Inclusion Core To Their Talent Strategy
Learn why IT and technology leaders should make diversity and inclusion a core part of their talent strategy.