organizational design
It’s easy enough to embrace the idea of customer obsession. Yet putting it into practice may require radically changing deeply rooted processes and longstanding silos. Find advice for transforming your organizational design, and learn the steep paybacks for doing so.
Insights
Blog
Embarking On New Research: From Technical Architects To MTO, Platforms, EAM, And Technical Debt
I am happy to announce that I have completed my series of reports about the technical architect, including the expectations for this role, how to help technical architects succeed, and the trends that impact them: Evolve Your Technical Architects For Modern IT First 90 Days: Technical Architect Role Profile: Technical Architect Although the initial research […]
Blog
Five Innovative Organizational Concepts Can Help Tech Execs Become Future Fit By Design
Changing business landscapes have prompted IT organizations to explore creative and innovative ways of structuring their business and operating models. Five key organizational concepts have emerged as particularly promising approaches: fractal organization, distributed autonomous organization, ecosystem organization, boundaryless organization, and adaptive organization.
Global
Don’t Miss Our Live 2024 Predictions Deep Dive
Join us on January 18 to hear from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.
Blog
Advance Digital Marketing Capabilities And Competencies To Achieve New Outcomes
Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.
Blog
Reconfiguring Reporting Lines Is No Quick Fix: Insights From Our B2B Marketing Predictions Webinar
Our recent B2B marketing Predictions webinar explored how some organizations will try to strengthen marketing-sales alignment. Learn how that could fall short — and what the better alternatives are.
Blog
Five Reasons Why CISOs Should Report To CEOs
Cybersecurity problems won’t disappear, but CISOs who are elevated in the organization run better cybersecurity programs.
Blog
The Three Essentials To Optimizing B2B Marketing Orchestration
When it comes to getting the best out of a marketing organization, what you do and how you do it are equally important. Discover three keys to optimizing marketing processes and workflows.
Blog
Three Steps To Build B2B Digital Marketing Capabilities
For B2B marketing leaders looking to achieve digital transformation, it’s important to know what your specific aims are and break down the endeavor into smaller, defined steps.
60% Of Skeptics Will Use (And Love!) GenAI
Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.
Blog
How Transforming Your Marketing Operating Model Is Like Driving In New York City
Leading a transformation initiative inevitably requires contending with forces outside of one's control. Here’s how marketing leaders can better manage them
Blog
Learn From Amazon’s Approach To Innovation
Investigate the concepts that guide Amazon’s approach to innovation. There will be elements of great relevance for your organization. You can learn from and embrace these elements to fundamentally rethink your own approach to innovation.
Blog
Is Your IT Organization’s Operating Model A Speed Bump In Waiting?
The pandemic taught technology leaders the value of being adaptive. Learn five key design principles to make your IT operating models more adaptive.
Blog
Balance Digital Accountability To Optimize Digital Teams
There’s no one-size-fits-all approach to digital team org structure. Instead, digital leaders should align to three critical capabilities as they build out their organizational structure.
Blog
Building A Customer-Centric, Cross-Functional, And Flexible Digital Team
Building a digital team that can achieve pressing priorities requires flexibility and cross-functional collaboration. Learn more.
Unlock The Full Potential Of Your B2B Marketing Organization
Discover why an ecosystem approach to running a marketing organization is essential to success.
Blog
Practices Deliver What Processes Can’t
Struggling to move beyond agile and scale innovation across your organization? Learn how establishing new practices can help.
Podcast
Succession Planning For The Security Org
Is overreliance on key security employees putting your entire organization at risk? Learn best practices for retention and succession planning in security from Senior Analyst Jess Burn.
Blog
How Your DOP SIs Are Fighting “The War On Talent”
The war on talent is affecting the tech services industry, including large SIs focused on ERP implementations like those in the SAP and Oracle ecosystems. For enterprises embarking on major DOP programs, if talent strategy isn’t already an elevated criteria in your partner selection, it should be.
Podcast
The Key To Elevating IT’s Role? Its Operating Model
What’s the missing ingredient for an IT organization to deliver value in a customer-obsessed company? It may well be your operating model. Learn more as Principal Analyst Fiona Mark and VP, Principal Analyst Bobby Cameron discuss transforming your IT operating model.
Blog
Leadership And Innovation — Learning From The Triumph And Tragedies Of The New Space Race
Get an insightful look at the innovation lessons technology executives can learn from the new commercial space race.
Optimize Your B2B Marketing Structure
Discover a systematic approach to improving your B2B marketing organization with Forrester's Eight C's Of Effective Organizational Design.
Blog
What’s In A Name? “Product” Versus “Service”
“What’s in a name? That which we call a rose By any other name would smell as sweet.” — William Shakespeare, Romeo and Juliet, Act 2, Scene 2 One conversation I’ve found myself in over the past 20 years is the debate over IT portfolio terminology: Application Service Product Platform Why is this important? Because organizations use […]
Blog
Forr The Planet: Sustainability Interview Series — Dr. CB Bhattacharya, University Of Pittsburgh
Photo by Abhinav Sunil At the Katz Graduate School of Business, University of Pittsburgh, the H.J. Zoffer Chair in Sustainability and Ethics is CB Bhattacharya. He is a world-renowned expert in business strategy innovation aimed at increasing both business and social value. He recently published his third book, “Small Actions Big Difference,” in which he […]
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